Author Archives: Rayna Burgett

Watch Your Tone!

Watch Your Tone!

 |  Nov 23, 2022

The tone of writing you use for your business can influence how your audience views your brand. Read more on the importance of tone in this blog post from Rayna Burgett.

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Features That Every Business Website Should Have

Features That Every Business Website Should Have

 |  Nov 18, 2022

While web design trends and content can change, there are several elements that every business site should have. Find out what to include on your site in this blog post from Rayna Burgett.

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How Influencer Marketing Can Grow Your Brand

How Influencer Marketing Can Grow Your Brand

 |  Nov 10, 2022

Could influencer marketing be the key to growing your brand? Learn how this powerful social media tactic can provide benefits in this post from Rayna Burgett.

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TikTok as a Marketing Strategy

TikTok as a Marketing Strategy

 |  Nov 3, 2022

When it comes to marketing, TikTok can provide the growth your business has been looking for. Find out more on the advantages of TikTok marketing and how following the app's trends can build audiences in this post from Rayna Burgett.

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Don’t Spook the Media!

Don’t Spook the Media!

 |  Oct 26, 2022

Don't let your pitches scare off the media this Halloween. In this blog post, Rayna Burgett shares how PR professionals can stand out with their pitching efforts and land a hit for a client. Read more!

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What Comes First: Passion or Purpose?

What Comes First: Passion or Purpose?

 |  Oct 19, 2022

In this blog post, Rayna Burgett discusses the role that passion and purpose play in crafting your career and shares insight on the topic from a TED Talk presentation by motivational speaker and author, Zack Ballinger. Read more!

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The Importance of a Focused Brand Identity

The Importance of a Focused Brand Identity

 |  Oct 14, 2022

In this post, Rayna Burgett discusses the importance of having a focused brand identity, drawing insights from a Harvard University lecture held by the late fashion designer Virgil Abloh.

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Welcome Rayna Burgett to the HMA Team

Welcome Rayna Burgett to the HMA Team

 |  Oct 6, 2022

Welcome Rayna Burgett to Team HMA! Rayna is a graduate of the USC Annenberg School for Communication and Journalism and in her free time enjoys journaling, fashion design and spending time with her Shih Tzu puppy. Meet Rayna in this introductory post!

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