Author Archives: Justin Liggin
What is Change Communication?
Justin Liggin | Apr 6, 2023
Internal synergy is important and communicating change with your team, stakeholders and more can be difficult. Justin Liggin talks more on the importance of change communication in this blog post.
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What is a Successful Rebrand?
Justin Liggin | Mar 30, 2023
With Pepsi's recent visual overhaul of the brand, Justin Liggin is recapping some of the most successful rebrands of all-time from motorcycle manufacturers to toy brands. Learn more in this blog post!
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Are You Celebrating Brand Milestones?
Justin Liggin | Mar 23, 2023
Do you have an important business or career milestone approaching? Justin Liggin shares the importance of milestones, their campaigns and how you can celebrate them in this blog post. Read more!
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Are You Optimizing Your News for SEO?
Justin Liggin | Mar 17, 2023
When paired with good SEO choices, your news release can have a better chance at success and public attention online. Find out how to optimize your news for search engines in this post from Justin Liggin.
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What Should I Post on Social Media?
Justin Liggin | Mar 7, 2023
From case studies to day in the life videos, Justin Liggin is sharing some content examples for your social media page. Discover more in this blog post!
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The Game of Baseball – #FunFactFriday
Justin Liggin | Mar 3, 2023
With HMA at Talking Stick Field for our annual day at the ballpark and today marking the first Friday of the month, there is no better time to share some fun facts on our national pastime–baseball! Check it out in this blog post from Justin Liggin.
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Time for a New Website?
Justin Liggin | Feb 22, 2023
Redesigning your business site is a big move that can yield big results. Discover the signs it's time for a new website in this blog post from Justin Liggin.
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From Memes to Dreams
Justin Liggin | Feb 16, 2023
Viral memes for brands like Popeyes and Ocean Spray have created opportunities for individuals like 18-year-old Dieunerst Colin. Read more on how he went from memes to dreams in this blog post from Justin Liggin.
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Artifact: A New News App
Justin Liggin | Feb 9, 2023
Described as TikTok for text, the Artifact app provides users with curated news articles that fit their interests. Learn more on this app and how it could impact news consumption in this blog post from Justin Liggin.
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What Are AI Chatbots?
Justin Liggin | Feb 1, 2023
Chatbots can give PR pros inspiration or topics for stories, marketing campaigns, website content, blog posts and much more. Justin Liggin discusses AI chatbots and their impact on the industry in this blog post.
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Do You Have A Brand Mascot?
Justin Liggin | Jan 24, 2023
From the Pillsbury Doughboy to the Morton Salt Girl to our very own Mr. Pickle, brand mascots help increase brand identity and can send a message. Read more on mascots and their benefits in this blog post from Justin Liggin.
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Graphic Design Trends to Watch For
Justin Liggin | Jan 17, 2023
New graphic design trends are taking over in 2023. Find out more in the latest blog post from Justin Liggin.
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