Author Archives: Justin Liggin
#WhatisWednesday – What are the Common Mistakes of Social Media Strategy?
Justin Liggin | Oct 6, 2021
Social media strategies across the globe were impacted by Facebook and Instagram's down time. Learn from Justin Liggin how to adjust your strategy to avoid your social media strategy from being affected in the future.
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#FunFactFriday – The Newsjacking Tactic
Justin Liggin | Sep 24, 2021
Happy #FunFactFriday! Today, Justin Liggin talks about how newsjacking can be a successful tactic to generate more buzz about your brand. Read more!
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Should You Join the Next Big Social Platform?
Justin Liggin | Sep 16, 2021
New social media platforms can offer the opportunity to create custom content and build brand awareness, but are they worth joining? Read more from Justin Liggin.
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Are You Using Infographics?
Justin Liggin | Sep 8, 2021
Data is important, but most of your social media followers are not interested in reading a spreadsheet of your results or an endless list of numbers. Infographics have the power to condense important information into eye-catching posts that keep followers informed and engaged. Learn more about the power of infographics with Justin Liggin.
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Tips for Brands Creating Visual Content
Justin Liggin | Aug 25, 2021
With the rise of visual social media platforms, brands are looking to take their video content to the next level. Find out how in today's post.
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What Should Your Business Post on LinkedIn?
Justin Liggin | Aug 17, 2021
Standing out on LinkedIn requires good content that keeps followers engaged. In today's post, Justin Liggin shares how to elevate your LinkedIn presence and get results.
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The Revival of the Newsletter
Justin Liggin | Aug 13, 2021
Newsletters are the perfect way for consumers to get specific, up-to-date news condensed all into one single email. This may be why we are seeing a resurgence of newsletters. Read more!
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The Power of Snackable Content
Justin Liggin | July 29, 2021
For PR professionals, snackable content is a perfect way to take long form content and adapt it specifically for a social media channel. Learn more from Justin Liggin!
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PR Tips for a Rebrand
Justin Liggin | July 22, 2021
Companies can choose to rebrand for many different reasons whether they have undergone a change in leadership, suffered a crisis or just want to modernize their image. In today's post, Justin Liggin discusses the elements businesses should focus on during a rebrand.
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How to Create Videos on Canva
Justin Liggin | July 13, 2021
Thanks to Canva, spicing up your social media with custom videos has never been easier. Learn more with Justin Liggin.
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Generational Marketing – Millennials vs. Gen Z
Justin Liggin | June 30, 2021
With Millennials and Gen Z beginning to separate themselves and establish distinct habits and patterns, it allows for PR pros and marketers to tap into these audiences through generational marketing. Hear from Justin Liggin on what marketers should be focusing on to target each generation.
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#FunFactFriday – The Olympics and PR
Justin Liggin | June 18, 2021
The Olympics Games are right around the corner, but with the event facing fierce public backlash, could it become a future lesson in crisis management? Find out more with Justin Liggin.
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