Author Archives: Justin Liggin
What Are AI Chatbots?
Justin Liggin | Feb 1, 2023
Chatbots can give PR pros inspiration or topics for stories, marketing campaigns, website content, blog posts and much more. Justin Liggin discusses AI chatbots and their impact on the industry in this blog post.
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Do You Have A Brand Mascot?
Justin Liggin | Jan 24, 2023
From the Pillsbury Doughboy to the Morton Salt Girl to our very own Mr. Pickle, brand mascots help increase brand identity and can send a message. Read more on mascots and their benefits in this blog post from Justin Liggin.
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Graphic Design Trends to Watch For
Justin Liggin | Jan 17, 2023
New graphic design trends are taking over in 2023. Find out more in the latest blog post from Justin Liggin.
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What to Expect on Social Media in 2023
Justin Liggin | Jan 10, 2023
From live shopping to Twitter clones to avatars, Justin Liggin is sharing what he expects from social media this year in his latest blog post. Read more!
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#FunFactFriday – Radio
Justin Liggin | Jan 6, 2023
It's the first Friday of the year and Justin Liggin is here to share some interesting information on radio in this edition of #FunFactFriday. Read more!
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What Does Gen Z Look for in a Brand?
Justin Liggin | Dec 22, 2022
New data has revealed what Gen Z consumers are looking for when it comes to brand messaging. Find out more on how to market to this demographic in this post from Justin Liggin.
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What is E-A-T?
Justin Liggin | Dec 13, 2022
When it comes to your website and standing out on Google Search, it all comes down to three elements that make up E-A-T. Learn more on what this acronym means and how your website can follow it in this blog post from Justin Liggin.
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#MediaMonday – Caroline Yu
Justin Liggin | Dec 5, 2022
Happy #MediaMonday! Our latest feature comes to us from Caroline Yu, a reporter for Independent Newsmedia. Find out more on Caroline and how she got her start in writing in this blog post.
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#FunFactFriday – December
Justin Liggin | Dec 2, 2022
December is officially here and Justin Liggin is sharing some fun facts on the month in this year's final edition of #FunFactFriday. Check it out!
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Are You Reengaging with Customers?
Justin Liggin | Nov 30, 2022
With the cost of acquiring new customers on the rise, more brands and businesses are focusing on campaigns that reengage customers. Justin Liggin shares the common reengagement campaigns that brands are using to drive sales and increase conversion in his latest blog post.
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Inbound vs. Outbound Marketing
Justin Liggin | Nov 22, 2022
In today's world, marketing is dominated by two strategies known as inbound and outbound marketing. Learn more and discover the benefits and drawbacks of both strategies in this post from Justin Liggin.
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Are Chatbots Right for Your Business?
Justin Liggin | Nov 16, 2022
Chatbots can help your business reduce customer wait times, find consumer solutions and generate sales. Read more on the power of chatbot marketing and why automation may or may not be the answer for your business in this post from Justin Liggin.
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