Author Archives: Autumn Jarrett
How to Wow Your Audience with LinkedIn Video
Autumn Jarrett | May 6, 2021
LinkedIn Live videos get, on average, 7x more reactions and 24x more comments than native video produced by the same broadcasters. Learn from Autumn more about this new feature on LinkedIn.
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How to Talk to Your Audience on Social Media
Autumn Jarrett | Apr 29, 2021
Autumn shares some insights from a marketing summit she attended with the Chandler Chamber of Commerce. Today, she covers how to talk to your audience on social media. Click the link to read more!
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Tip for Tuesday – How to boost engagement on Tik Tok and Instagram
Autumn Jarrett | Apr 20, 2021
Over the course of three days last week, Autumn had the opportunity to virtually attend the Chandler Chamber Marketing Summit. While most of us have probably attended our fair share of webinars over the past year, this was one of Autumn's favorite seminars. Click the link to read why!
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Why You Should Join Clubhouse
Autumn Jarrett | Apr 9, 2021
Last year, Tik Tok quickly became the most popular app for everyone to join and this year it looks like Tik Tok may have some competition with the emergence of Clubhouse. Click to read about the new app.
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#FunFactFriday – What is April Fools’ Day
Autumn Jarrett | Mar 26, 2021
As March comes to an end and we’ve marked the one-year anniversary working from home, that also mean April Fools’ Day is on the horizon. Every year, we anticipate April Fools’ pranks from our friends, family and even our favorite brands. Some pranks go down as the best in history, while others leave brands in […]
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Why You Need an Effective Social Media Strategy
Autumn Jarrett | Mar 18, 2021
At HMA, we stress the importance of staying consistent in your brand’s messaging in all communications that go out to the media, but we also echo this message to our clients when it comes to their social media channels. When strategizing with clients, I have often heard Abbie explain that social media should be included […]
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Where are my likes?
Autumn Jarrett | Mar 4, 2021
Many Instagram users on Tuesday night noticed that their timeline was looking a bit different after it appeared that they could no longer see the number of likes on pictures and instead saw the post was liked by one named Instagram user “and others.” In 2019, Instagram began testing the idea of removing likes for […]
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#MediaMonday – Maria Hechanova
Autumn Jarrett | Feb 22, 2021
Today’s #MediaMonday features Maria Hechanova who is a weekend morning reporter at 3TV in Phoenix. So, Maria, time to share! Tell us how you got your start? Tell us your story! I took a journalism class in high school and once I realized I could get paid to ask questions, write, and talk (three things I […]
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#FunFactFriday – Is Love in the Air?
Autumn Jarrett | Feb 12, 2021
As we all know Valentine’s Day is this Sunday (you’re welcome to those who may have forgotten), and for some of us love may be in the air while others of us will be waiting for the heart-shaped versions of our favorite chocolate to be on sale on Monday. While you may think Valentine’s Day […]
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#WhatisWednesday – What is Social Listening?
Autumn Jarrett | Jan 27, 2021
We often hear people emphasize how important it is to listen to understand instead of listening to reply. Not only is this effective for our day-to-day conversations, but it is a practice that PR agencies use to observe the conversations that are being had about their clients and their client’s industries. According to Sprout Social, […]
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How to Maximize Instagram
Autumn Jarrett | Jan 22, 2021
As we all know, Instagram is one of the most popular and fastest-growing social media platforms. According to Agility PR, 90 percent of Instagram users follow at least one business and that more than a billion people not only use the app monthly, but 60 percent of users log in daily. More than half of […]
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How to Refresh your Social Media Presence in the New Year
Autumn Jarrett | Jan 5, 2021
After surviving a rollercoaster of a year that was 2020, I speak for most of us when saying 2021 comes as an optimistic breath of fresh air. Leading up to the new year, you may have spent time decluttering your home and email inbox or began drafting your resolutions and goals in preparation for the […]
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