Author Archives: Alison Bailin

How To Avoid the Media’s Naughty List

How To Avoid the Media’s Naughty List

 |  Dec 15, 2023

‘Tis the season for Top 10 lists! Alison Bailin is here to share the best tips for staying off the media's naughty list all year long. Learn more in this blog post.

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#MediaMonday – Joe McHugh

#MediaMonday – Joe McHugh

 |  Dec 11, 2023

This #MediaMonday comes from Joe McHugh, video editor for Times Media Group. Meet Joe, find out which outlets he covers, discover his career journey and more in this feature post. Take a look!

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#MediaMonday – Ray Schey

#MediaMonday – Ray Schey

 |  Dec 4, 2023

Happy #MediaMonday! Check out this feature on Ray Schey, the market president and publisher of the Phoenix Business Journal. Find out more on Ray's journey to the publication, what's planned for 2024 and more in this new post.

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#MediaMonday – Peyton Clark

#MediaMonday – Peyton Clark

 |  Nov 27, 2023

Peyton Clark, a writer and digital coordinator for AZ Big Media, is the latest to be spotlighted in our #MediaMonday series. Meet Peyton, learn how she got her start in the media and discover fun facts in this post.

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4 Reasons to be Grateful for Public Relations

4 Reasons to be Grateful for Public Relations

 |  Nov 21, 2023

Thanksgiving is right around the corner and Alison Bailin is here to share why we should be grateful for public relations. From safety seals to the Disney Parks, learn more on the impact of the industry in this blog post.

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What Do Public Relations and Winemaking Have in Common?

What Do Public Relations and Winemaking Have in Common?

 |  Nov 15, 2023

Following a week in the Northern California wine country, Alison Bailin is discussing winemaking and its parallels to public relations. From investment to experience, discover the key elements that connect these two in this blog post.

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Should an Organization Announce a Promotion or New Hire?

Should an Organization Announce a Promotion or New Hire?

 |  Oct 31, 2023

Looking to share the news on a well-earned promotion for a team member or a valuable addition to your team? Alison Bailin provides her suggestions for announcing a new hire or promotion in this post. Learn more!

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How Do I Promote a Survey or Data?

How Do I Promote a Survey or Data?

 |  Oct 24, 2023

You have the data but how can you get the world's attention with it? Alison Bailin discusses how to gain news coverage and engagement with your survey results in this blog post. Read more!

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Why Create Content With Easter Eggs?

Why Create Content With Easter Eggs?

 |  Oct 20, 2023

Easter eggs are concealed surprises or secret messages included in TV programs, video games and social media posts. Alison Bailin shares notable examples of Easter eggs and the benefits of including these hints in your brand marketing in this blog post. Check it out!

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Why Do Celebrities Struggle With Accountability?

Why Do Celebrities Struggle With Accountability?

 |  Oct 12, 2023

This week, Jada Pinkett Smith has been promoting the release of her memoir through interviews with People Magazine and The Today Show. Alison Bailin dives into the press tour and explains how Pinkett Smith's public efforts spark a broader conversation about celebrities and accountability. Read more!

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How is a Media Win Like a TikTok Trend?

How is a Media Win Like a TikTok Trend?

 |  Oct 5, 2023

Similar to a viral TikTok trend, media victories should be proudly showcased on all relevant platforms. Alison Bailin shares how to amplify a successful media placement with the help of newsletters, social media and more. Check it out!

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Do Editorial Calendars Matter?

Do Editorial Calendars Matter?

 |  Sep 27, 2023

20 years after her first PR internship, Alison Bailin is discussing the significance of the editorial calendar and how its importance has evolved for PR professionals. Find out more in this blog post!

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