Author Archives: Alison Bailin
What is Story Mining?
Alison Bailin | Feb 13, 2019
If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used tactics in our media relations toolbox now and then. (If you’re not, each is available below, and you can subscribe to our blog here.) One that folks most often […]
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#MediaMonday – Dr. Cacinda Maloney
Alison Bailin | Feb 11, 2019
Today’s #MediaMonday comes to us from Dr. Cacinda Maloney of PointsandTravel.com, who is also a digital influencer, travel ambassador and columnist for Travelocity and #SuperCurator and Travel Expert for Flip Board. Tell us how you got your started in journalism? Actually travel was the catalyst. I share my love of travel thru my writings about adventure, culture, […]
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What are Key Messages?
Alison Bailin | Feb 6, 2019
There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these tactics with our readers as well as client and prospective clients as a means to help all of us understand the inner workings (or as Abbie calls it, “The […]
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#MediaMonday – Gabe Trujillo
Alison Bailin | Feb 4, 2019
Today’s #MediaMonday comes to us from Gabe Trujillo, a digital journalist at KPNX-TV, 12 News in Phoenix. Gabe covers the Valley community on the 12 News social accounts, website and app. He also produces and hosts “The Disabled List,” a podcast that features interviews with influencers from across Arizona and the world of pop culture. […]
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The Business of Birdies
Alison Bailin | Jan 30, 2019
This week marks the 2019 Waste Management Phoenix Open presented by the Ak-Chin Indian Community (WM Phoenix Open). In celebration of “The Greenest Show on Grass,” we’ve compiled some interesting statistics as well as insight from local business leaders about the event below. In addition, click here to access The Arizona’s 100 Special WM Phoenix […]
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#MediaMonday – Mallory Gleich
Alison Bailin | Jan 28, 2019
Today’s #MediaMonday comes to us from the new editor of Arcadia News, Mallory Gleich. Tell us how you got your start in journalism? I’ve been writing in journals since I was able to form a word, and when I started high school, I knew I wanted to be a writer of some sort. I wasn’t […]
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#MediaMonday – Connor Dziawura
Alison Bailin | Jan 21, 2019
Today’s #MediaMonday comes to us from Connor Dziawura, who not only serves as assistant editor for the West Valley View, but as a contributing writer for many other Times Media Group publications, including Lovin’ Life in Tucson, The Entertainer! and College Times. How did you get into writing? As a child, I enjoyed writing – […]
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#MediaMonday – Zahid Arab
Alison Bailin | Jan 14, 2019
Today’s #MediaMonday comes to us from one of the best-dressed staffers at Arizona’s Family (both for CBS 5 and KTVK TV 3), Zahid Arab. Wait a minute! Zahid, weren’t you just working in the community relations department a few months ago? And now you are doing what? Tell us about your journey at the station? […]
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What is a Segment Sheet?
Alison Bailin | Jan 10, 2019
Over the past year, our team has been sharing some of the most oft-used tactics in our media relations toolbox. For example, we’ve decoded the news release, photo caption, story pitch, press conference, deskside media meeting, media advisory and informal media meeting. Today, we tackle a classic tool in any PR pro’s toolbox: the segment […]
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New year, new inspiration
Alison Bailin | Jan 3, 2019
For many of us, this week marks a return to work after several days out of the office with family and friends. Whether back refreshed and ready to rock, or still sliding easing into the daily swing of things, we’re here for you. Here is a collection of some of our favorite quotes about business, […]
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#MediaMonday – Bryan James
Alison Bailin | Dec 17, 2018
Today’s #MediaMonday comes to us from Bryan James of Yavapai Broadcasting and Verde Valley Television, which includes The Q 102.9, KKLD 95.9FM, KVRD 105.7FM, KVNA-FM 100.1FM, KYBC 96.3FM, KNVA-AM Flagstaff (ESPN affiliate). Bryan, how did you get into broadcast journalism? I started as intern in high school. I worked special events on location, dubbed in […]
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What is a Media Advisory?
Alison Bailin | Dec 14, 2018
Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, photo caption, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle a classic tool in any PR pro’s toolbox: the media advisory. A media […]
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