Author Archives: Alison Bailin
#ThrowbackThursday: PRSA Western District Conference
Alison Bailin | Mar 28, 2019
We are two weeks from the 2019 PRSA Western District Conference, which takes place in Phoenix April 10-12 and is being co-chaired by none other than our own Abbie S. Fink. Leading up to the big event, I wanted to share some of my learnings from past events. If you missed last week’s post, check […]
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PRSA Western District Conference Redux
Alison Bailin | Mar 20, 2019
We are three weeks from the 2019 PRSA Western District Conference, which takes place in Phoenix April 10-12 and is being co-chaired by none other than our own Abbie S. Fink. The scheduled is a meaty one, featuring Park Howell, Gini Dietrich, Anthony W. D’Angelo, Ken Jacobs and several others. This is always my favorite […]
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#MediaMonday – Dr. Adrian McIntyre
Alison Bailin | Mar 18, 2019
Today’s #MediaMonday comes to us from a new neighbor: Dr. Adrian McIntyre. McIntyre is the producer and host of Valley Business RadioX, which is located in a radio studio at HMA Public Relations world headquarters in Arcadia! To listen to recent interviews on the platform, click here. Below, we share his journey to the Valley, […]
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#MediaMonday – Merichelle Norwood
Alison Bailin | Mar 11, 2019
Today’s #MediaMonday comes to us from Merichelle Norwood of both She Forks PHX and New Times Food and Drink. So, Mer, time to share! Tell us how you got your start in writing? Tell us your story! I’ve always been a writer. In college, I was editor-in-chief of the alternative newspaper and interned at VIBE […]
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What is a Bylined Article?
Alison Bailin | Mar 6, 2019
Each month, our team delved into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and exceed client expectations on a regular basis. (If you missed prior posts, all are available below.) Today, we explore the bylined article. Many people confuse bylined articles with profile […]
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#MediaMonday – Nick Piecoro
Alison Bailin | Mar 4, 2019
It’s time for baseball. And today’s #MediaMonday is from Nick Piecoro, who covers the Arizona Diamondbacks for The Arizona Republic and azcentral.com. Nick was recently named Arizona Sportswriter of the year by the National Sports Media Association. Nick, time to share: My Career I’d like to say I was drawn to journalism because I was […]
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What is a media list?
Alison Bailin | Feb 26, 2019
In an effort to help folks understand the “secret sauce” of how we PR people do our jobs effectively, we’ve been writing posts on some of our favorite public relations tactics. (If you missed any, all are available below.) Today, we explore the media list. A media list is essentially a database. Today, it is […]
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#MediaMonday – Kim Quintero
Alison Bailin | Feb 25, 2019
Today’s #MediaMonday comes to us from Arizona’s Family’s own Kim Quintero. So, Kim, time to share! Tell us how you got your start in journalism? Tell us your story! I always wanted to work in TV News, even as a small kid. My dad, who worked at a men’s suit shop, frequently had customers who […]
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#MediaMonday – Christina Fuoco-Karasinski
Alison Bailin | Feb 19, 2019
Today’s #MediaMonday is special for a few reasons. First, it’s technically posting on a Tuesday given Presidents’ Day was yesterday. And second, it is on a member of the media near and dear to my heart for more than 10 years now. It all started in the mid-2000s when HMA was working with […]
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What is Story Mining?
Alison Bailin | Feb 13, 2019
If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used tactics in our media relations toolbox now and then. (If you’re not, each is available below, and you can subscribe to our blog here.) One that folks most often […]
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#MediaMonday – Dr. Cacinda Maloney
Alison Bailin | Feb 11, 2019
Today’s #MediaMonday comes to us from Dr. Cacinda Maloney of PointsandTravel.com, who is also a digital influencer, travel ambassador and columnist for Travelocity and #SuperCurator and Travel Expert for Flip Board. Tell us how you got your started in journalism? Actually travel was the catalyst. I share my love of travel thru my writings about adventure, culture, […]
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What are Key Messages?
Alison Bailin | Feb 6, 2019
There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these tactics with our readers as well as client and prospective clients as a means to help all of us understand the inner workings (or as Abbie calls it, “The […]
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