Author Archives: Alison Bailin

Insights from Influencer Report
The latest Morning Consult Influencer Report is in, focusing on how to engage Gen Z and Millennials. Check out Alison's thoughts on its findings!
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Other Words for Public Relations
Defining public relations is tough, even by the professional communicators who work in the industry. Check out how Alison defines PR!
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Making Conversations Count
Are you making meaningful connections in business? If not, don’t worry - Alison will show you how. Check it out!
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Rewarding Triumph Over Tedious Tasks
How do you motivate yourself to get through your tedious tasks? Alison has a few tricks up her sleeve. Check out her advice, from Harvard Business Review.
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#MediaMonday – Danielle Lerner
Our five-part #MediaMonday series on the Rocky Mountain Emmy Awards continues with Danielle Lerner of ABC 15. Check it out!
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Are Podcasts the New Soap Operas?
Soap operas were named because they were sponsored by soap companies. Alison sees the same theme happening with companies who sponsor her favorite podcasts.
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The ‘Gram Goes the “Book” Route
At long last, Instagram is allowing users to schedule posts, as Facebook has been doing for years. The announcement was made last week, and is (for now) limited to business pages.
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#MediaMonday – Mark Curtis
In celebration of the Rocky Mountain Emmy Awards, we're spending the next several weeks spotlighting nominees and winners from across the Valley. To kick it off is Mark Curtis of 12 News.
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What is a fact sheet?
In the latest addition to our PR Toolbox, Alison reviews the importance of a fact sheet. Want to read the full series to date? Check out more information here.
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#MediaMonday – Aly Walansky
Today’s #MediaMonday comes from Aly Walansky, a contributing writer for a dozen online publications, including Today.com, MensHealth.com and FoodNetwork.com, to name a few.
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Why is the media important to your business?
Do you know how media impacts your business? Find out what Alison and Abbie think about the importance of media in the world of marketing communications.
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2019 Rocky Mountain Emmy Nominees Announced
The 2019 Rocky Mountain Emmy nominees have been announced, including an HMA client segment that has been nominated in two categories. Check out who else is on the list.
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