Author Archives: Alison Bailin

What is a fact sheet?

What is a fact sheet?

 |  Sep 4, 2019

In the latest addition to our PR Toolbox, Alison reviews the importance of a fact sheet. Want to read the full series to date? Check out more information here.

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#MediaMonday – Aly Walansky

#MediaMonday – Aly Walansky

 |  Aug 26, 2019

Today’s #MediaMonday comes from Aly Walansky, a contributing writer for a dozen online publications, including Today.com, MensHealth.com and FoodNetwork.com, to name a few.

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Why is the media important to your business?

Why is the media important to your business?

 |  Aug 23, 2019

Do you know how media impacts your business? Find out what Alison and Abbie think about the importance of media in the world of marketing communications.

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2019 Rocky Mountain Emmy Nominees Announced

2019 Rocky Mountain Emmy Nominees Announced

 |  Aug 7, 2019

The 2019 Rocky Mountain Emmy nominees have been announced, including an HMA client segment that has been nominated in two categories. Check out who else is on the list.

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What is a contact report?

What is a contact report?

 |  Aug 6, 2019

Alison shares her PR expertise by taking us through the PR Toolbox, this time explaining the contact report.

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#MediaMonday – Suzanne Koch

#MediaMonday – Suzanne Koch

 |  July 29, 2019

Today’s #MediaMonday comes from Suzanne Koch, who serves as a writer/editor for AZ Foothills and as editor of its InMexico Magazine. So, Suzanne, time to share! Tell us how you got your start? Tell us your story! I grew up with my head in books and magazines of all kinds. I used to buy magazines […]

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What is a boilerplate?

What is a boilerplate?

 |  July 17, 2019

For the past several months, we have been exploring the PR Toolbox, full of tactics that make up a public relations campaign. Now, meet the boilerplate.

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All businesses need a crisis communications plan

All businesses need a crisis communications plan

 |  July 9, 2019

All businesses need a crisis communications plan. Are you prepared if something bad happens? Let HMA help you with your crisis planning needs.

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Public Relations is about Real RelationSHIPS

Public Relations is about Real RelationSHIPS

 |  June 21, 2019

In public relations, success is based just as much on your ability to develop real relationships as it is on your professional skills. Alison shares ways to help develop real bonds in the workplace.

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What is Media Training?

What is Media Training?

 |  June 13, 2019

Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.

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Tips on pitching the media, part two

Tips on pitching the media, part two

 |  June 4, 2019

After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media.

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Tips on pitching the media

Tips on pitching the media

 |  May 30, 2019

In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media.

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