Author Archives: Alison Bailin
What is a fact sheet?
In the latest addition to our PR Toolbox, Alison reviews the importance of a fact sheet. Want to read the full series to date? Check out more information here.
READ MORE#MediaMonday – Aly Walansky
Today’s #MediaMonday comes from Aly Walansky, a contributing writer for a dozen online publications, including Today.com, MensHealth.com and FoodNetwork.com, to name a few.
READ MOREWhy is the media important to your business?
Do you know how media impacts your business? Find out what Alison and Abbie think about the importance of media in the world of marketing communications.
READ MORE2019 Rocky Mountain Emmy Nominees Announced
The 2019 Rocky Mountain Emmy nominees have been announced, including an HMA client segment that has been nominated in two categories. Check out who else is on the list.
READ MOREWhat is a contact report?
Alison shares her PR expertise by taking us through the PR Toolbox, this time explaining the contact report.
READ MORE#MediaMonday – Suzanne Koch
Today’s #MediaMonday comes from Suzanne Koch, who serves as a writer/editor for AZ Foothills and as editor of its InMexico Magazine. So, Suzanne, time to share! Tell us how you got your start? Tell us your story! I grew up with my head in books and magazines of all kinds. I used to buy magazines […]
READ MOREWhat is a boilerplate?
For the past several months, we have been exploring the PR Toolbox, full of tactics that make up a public relations campaign. Now, meet the boilerplate.
READ MOREAll businesses need a crisis communications plan
All businesses need a crisis communications plan. Are you prepared if something bad happens? Let HMA help you with your crisis planning needs.
READ MOREPublic Relations is about Real RelationSHIPS
In public relations, success is based just as much on your ability to develop real relationships as it is on your professional skills. Alison shares ways to help develop real bonds in the workplace.
READ MOREWhat is Media Training?
Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.
READ MORETips on pitching the media, part two
After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media.
READ MORETips on pitching the media
In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media.
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