Author Archives: Alison Bailin
Why is the media important to your business?
Alison Bailin | Aug 23, 2019
Do you know how media impacts your business? Find out what Alison and Abbie think about the importance of media in the world of marketing communications.
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2019 Rocky Mountain Emmy Nominees Announced
Alison Bailin | Aug 7, 2019
The 2019 Rocky Mountain Emmy nominees have been announced, including an HMA client segment that has been nominated in two categories. Check out who else is on the list.
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What is a contact report?
Alison Bailin | Aug 6, 2019
Alison shares her PR expertise by taking us through the PR Toolbox, this time explaining the contact report.
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#MediaMonday – Suzanne Koch
Alison Bailin | July 29, 2019
Today’s #MediaMonday comes from Suzanne Koch, who serves as a writer/editor for AZ Foothills and as editor of its InMexico Magazine. So, Suzanne, time to share! Tell us how you got your start? Tell us your story! I grew up with my head in books and magazines of all kinds. I used to buy magazines […]
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What is a boilerplate?
Alison Bailin | July 17, 2019
For the past several months, we have been exploring the PR Toolbox, full of tactics that make up a public relations campaign. Now, meet the boilerplate.
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All businesses need a crisis communications plan
Alison Bailin | July 9, 2019
All businesses need a crisis communications plan. Are you prepared if something bad happens? Let HMA help you with your crisis planning needs.
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Public Relations is about Real RelationSHIPS
Alison Bailin | June 21, 2019
In public relations, success is based just as much on your ability to develop real relationships as it is on your professional skills. Alison shares ways to help develop real bonds in the workplace.
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What is Media Training?
Alison Bailin | June 13, 2019
Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.
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Tips on pitching the media, part two
Alison Bailin | June 4, 2019
After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media.
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Tips on pitching the media
Alison Bailin | May 30, 2019
In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media.
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#MediaMonday – The Arizona 100
Alison Bailin | May 13, 2019
Welcome to a special edition of our #MediaMonday column! Today, rather than share the story of a member of the media, we are proud to share information about an entire media outlet and resource that touches the entire state: The Arizona 100.
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#MediaMonday – Lauren Topor Reichert
Alison Bailin | Apr 29, 2019
Today’s #MediaMonday comes to us from Lauren Topor Reichert, one of the top foodie freelance writers in Arizona.
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