Author Archives: Alison Bailin
Does Color Matter in Communications?
Alison Bailin | Dec 15, 2021
Pantone has announced the 2022 color of the year. Read more from Alison Bailin on "Very Peri" and why color matters in communications.
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What is the Word of 2021?
Alison Bailin | Dec 10, 2021
The official word of 2021 has been named. Find out the word and what it means with Alison Bailin.
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What Should You Look for in a Public Relations Agency?
Alison Bailin | Nov 30, 2021
Seeking out a PR agency to work with your business? Find out the questions you should be asking with Alison Bailin.
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What is Story Hunting?
Alison Bailin | Nov 23, 2021
After the story mining process comes story hunting. Read more from Alison Bailin on proactive story hunting and what to consider when finding your next media opportunity.
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#MediaMonday – Audrey Jensen
Alison Bailin | Nov 15, 2021
Happy #MediaMonday! Today's feature comes from Audrey Jensen, a real estate reporter at the Phoenix Business Journal. Learn more about her and how she got her start in writing!
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How to Be a Better Sponge
Alison Bailin | Nov 5, 2021
Being a sponge means soaking in knowledge about everything from current events to fun facts. Read more from Alison Bailin on how to become a better sponge in your everyday life!
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#MediaMonday – Rudy Rivas
Alison Bailin | Nov 1, 2021
Happy #MediaMonday! Today's feature comes from Rudy Rivas, the managing editor for Arizona's Family. Get to know him!
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#MediaMonday – Rebecca L. Rhoades
Alison Bailin | Oct 25, 2021
It's #MediaMonday! Today's feature comes from the Senior Editor at AZ Big Media, Rebecca Rhoades. Learn more about her!
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What is Jargon?
Alison Bailin | Oct 22, 2021
When you use jargon to people outside of your industry, it can sound like an alien language. Learn how you can avoid this with Alison Bailin.
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#MediaMonday – Kate Reed
Alison Bailin | Oct 11, 2021
Happy #MediaMonday! Today's feature comes from Kate Reed, the publisher of Raising Arizona Kids. Learn more about her and her unique journey into the publishing world!
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What’s New in News Releases?
Alison Bailin | Oct 7, 2021
Press releases are one of the most common materials used by PR folks. In today's post, Alison Bailin analyses the 2nd Cision State of the Press Release report and recommends what to include in your press release to see the most success.
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#MediaMonday – Tom Scanlon
Alison Bailin | Sep 27, 2021
It's #MediaMonday! Today's feature comes from Tom Scanlon, managing editor at the Mesa Tribune. He also recently founded HARK Valley, a Facebook Bulletin newsletter. Learn more about him!
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