Author Archives: Alison Bailin
PR Lessons from Survivor
Alison Bailin | Feb 25, 2026
Fifty seasons later, Survivor is still delivering blindsides, unforgettable TV moments and yes, some surprisingly sharp PR strategy insights. As the milestone season begins, Alison Bailin shares the communications lessons every brand can take from the show in this blog post.
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#MediaMonday – Andrea Robinson
Alison Bailin | Feb 23, 2026
Meet Andrea Robinson in this #MediaMonday! Andrea shares her path from college intern to morning show co-host to media entrepreneur, and how she’s continuing to spotlight good news in our local communities. Read more about her journey, the Peoria pitches she’s looking for, fun facts and more in this post.
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Fun is Still A Powerful Branding Tool
Alison Bailin | Feb 12, 2026
A little fun can go a long way, and we could all use more of it. Strategy matters, but sometimes a quick creative exercise is what sparks energy and connection. Check out our caricatures and read more in this blog post from Alison Bailin.
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What SeaWorld Orlando Taught Me About Public Relations
Alison Bailin | Jan 29, 2026
Between beluga encounters and roller coasters, a trip to SeaWorld offered timely reminders for PR pros: cut the jargon, adjust your perspective, choose words carefully and don’t be afraid to admit when change is needed. Read more lessons from Alison Bailin in this blog post.
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What Disney World Taught Me About Public Relations
Alison Bailin | Jan 16, 2026
Disney World offers more than magic, it also has a few solid lessons in public relations, too. Alison Bailin shares the park rides that offer timely takeaways in storytelling, engagement and relationship-building. Check them out in this post!
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What Universal Taught Me About Public Relations
Alison Bailin | Jan 9, 2026
Some of the greatest PR lessons aren’t found in boardrooms, they are on the ride tracks at Universal Studios. From VelociCoaster to Stardust Racers, Alison Bailin shares how four unforgettable attractions she experienced over the holidays translate into smart, practical lessons for PR pros.
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#MediaMonday – Rachel Cole
Alison Bailin | Dec 15, 2025
Meet Rachel Cole, host of Arizona Midday and member of the 12News team, in the latest #MediaMonday feature. Rachel covers her dynamic role, how she is highlighting community efforts in her show, some of her favorites and more.
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#MediaMonday – Christina Fuoco-Karasinski
Alison Bailin | Dec 8, 2025
It’s #MediaMonday! Meet Christina Fuoco-Karasinski, who recently stepped into the role of content editor at AZ Big Media. In this feature, she shares how her journalism career began, the standout Arizona business pitches she’s looking for now, her experiences interviewing music’s biggest stars from Paul McCartney to Taylor Swift and much more.
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#MediaMonday – Shelly Talsma Everson
Alison Bailin | Dec 1, 2025
Today we’re catching up with Shelly Talsma Everson, making her fifth #MediaMonday appearance on the blog, as she shares The AZ Insider, a fresh and stylish new outlet offering an inside look at the people, places and stories shaping Arizona. Read more about Shelly’s new chapter, top pitching tips, nonprofit passions, holiday favorites and more in this week’s post!
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#MediaMonday – Patricia Valencia
Alison Bailin | Oct 27, 2025
Both an on-air talent for and producer at KTAR FM, Patricia Valencia joins us for this week's #MediaMonday feature. Patricia shares her role with us, the inspirational stories she is looking for, movies she loves and more. Take a look here!
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#MediaMonday – Charles Sidi
Alison Bailin | Oct 20, 2025
Catch a new #MediaMonday feature on Charles Sidi, the host of Ride Around Arcadia, in this week's post. He discusses the inspiration for his show, what to pitch him, fun facts and more. Take a look!
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#MediaMonday – Dave Taylor
Alison Bailin | Sep 8, 2025
Today’s #MediaMonday highlights Dave Taylor, executive producer of streaming at FOX 10 Phoenix. Get to know Dave as he shares his role in redefining how audiences engage with local news through programs like FOX 10 Talks, the stories he is looking for and some fun facts. Read more!
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