Author Archives: Abbie Fink
It Will Be Nice When “First” Isn’t Newsworthy
Abbie Fink | Dec 16, 2022
Emma Tucker has been named editor-in-chief of The Wall Street Journal, becoming the first woman to lead the paper. Read more from Abbie Fink on why she looks forward to the day when "first" isn't newsworthy in this blog post.
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Are Award Programs Just a Vanity Play?
Abbie Fink | Dec 9, 2022
When done correctly, awards can generate recognition amongst peers in the community and spotlight key individuals and programs. Abbie Fink shares more on awards and covers what is needed to create a winning submission in her latest blog post.
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When Actions Have Costly Consequences
Abbie Fink | Dec 1, 2022
Elon Musk's purchase of Twitter has made employees quit by the dozens and influenced 50 out of the top 100 advertisers to pull their ads on the platform. Abbie Fink talks more on Musk's acquisition and discusses what is to come for the platform in this blog post. Read more!
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We Expect the Brands We Support to Support the Issues We Care About
Abbie Fink | Nov 17, 2022
A new study has found that only 18% of brands are very likely to speak out on any social issues. Abbie Fink discusses what consumers expect from brands and shares why communicators should be paying attention to the brands we represent in this blog post. Read more!
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The Results Are in…Well, Sort Of
Abbie Fink | Nov 9, 2022
Following Election Day, Abbie Fink is discussing the local coverage of the special day and sharing her appreciation for newsrooms across the country. Read more in this post!
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Americans Don’t Trust the Media
Abbie Fink | Oct 27, 2022
Findings from a recent Gallup poll have revealed that Americans' trust in the media is near record low. Abbie Fink discusses why this is troublesome and shares the first step to re-establishing trust in this blog post. Read more!
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Communications Pros Are a Good Example of a Community
Abbie Fink | Oct 21, 2022
The Valley's communications pros are close, cooperative and all share a likeminded passion for the industry. Abbie Fink shares more on the importance of our community in the latest blog post.
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What’s Your Sign?
Abbie Fink | Oct 13, 2022
Can your astrological sign be a predictor of your career path? Abbie Fink examines the parallels between communications and Libras in this birthday blog post. Read more!
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#MediaMonday – Lori Jane Gliha
Abbie Fink | Oct 10, 2022
Happy #MediaMonday! Meet Lori Jane Gliha, a new member of the Newsy investigative reporting team at the Scripps Washington bureau. Click to read more!
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PRSA Phoenix Honors the Best of the Best
Abbie Fink | Sep 30, 2022
The PRSA Phoenix chapter celebrated the best of the best in public relations campaigns and strategies at its annual Copper Anvil awards. Read more on the event and its honorees in this post from Abbie Fink.
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Global PR Podcast Sheds Light on a Variety of Topics
Abbie Fink | Sep 22, 2022
From ESG to sustainability to creative compensation, the PRGN Presents podcast features a wide range of topics and offers insight from PR professionals from around the globe. Find out more on how to listen in this post from Abbie Fink.
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London Bridge is Down
Abbie Fink | Sep 15, 2022
With the passing of Queen Elizabeth II, Abbie Fink is discussing the procedures for the funeral and the well-orchestrated process for members of the Royal Family. Read more.
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