Author Archives: Abbie Fink
#MediaMonday – Craig Harris
Abbie Fink | Jan 30, 2023
Today’s #MediaMonday profile comes to us from Craig Harris, editor-in-chief of The Coronado News, a direct mail weekly newspaper, newsletter and daily website with local and national news, sports and financial coverage. Meet Craig and learn more about this publication launching on Jan. 31. in this post!
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You Must Be a Smart Consumer of News
Abbie Fink | Jan 27, 2023
As a consumer of news, it is your responsibility to be mindful about the news you consume. Discover how to be a smart consumer of news with these recommendations from Abbie Fink. Read more!
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The Power of Visual Storytelling
Abbie Fink | Jan 20, 2023
After attending an annual leadership conference, Abbie Fink is sharing more on the keynote speaker, Rick Guidotti of Positive Exposure. Learn more about this nonprofit and how it emphasizes the importance of imagery in this blog post.
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Turns Out We Still Need Contingency Plans…Just in Case
Abbie Fink | Jan 11, 2023
Although we are seeing more and more activities return to “normal,” contingency plans are still necessary. Read more on this in the latest blog post from Abbie Fink.
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It Will Be Nice When “First” Isn’t Newsworthy
Abbie Fink | Dec 16, 2022
Emma Tucker has been named editor-in-chief of The Wall Street Journal, becoming the first woman to lead the paper. Read more from Abbie Fink on why she looks forward to the day when "first" isn't newsworthy in this blog post.
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Are Award Programs Just a Vanity Play?
Abbie Fink | Dec 9, 2022
When done correctly, awards can generate recognition amongst peers in the community and spotlight key individuals and programs. Abbie Fink shares more on awards and covers what is needed to create a winning submission in her latest blog post.
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When Actions Have Costly Consequences
Abbie Fink | Dec 1, 2022
Elon Musk's purchase of Twitter has made employees quit by the dozens and influenced 50 out of the top 100 advertisers to pull their ads on the platform. Abbie Fink talks more on Musk's acquisition and discusses what is to come for the platform in this blog post. Read more!
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We Expect the Brands We Support to Support the Issues We Care About
Abbie Fink | Nov 17, 2022
A new study has found that only 18% of brands are very likely to speak out on any social issues. Abbie Fink discusses what consumers expect from brands and shares why communicators should be paying attention to the brands we represent in this blog post. Read more!
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The Results Are in…Well, Sort Of
Abbie Fink | Nov 9, 2022
Following Election Day, Abbie Fink is discussing the local coverage of the special day and sharing her appreciation for newsrooms across the country. Read more in this post!
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Americans Don’t Trust the Media
Abbie Fink | Oct 27, 2022
Findings from a recent Gallup poll have revealed that Americans' trust in the media is near record low. Abbie Fink discusses why this is troublesome and shares the first step to re-establishing trust in this blog post. Read more!
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Communications Pros Are a Good Example of a Community
Abbie Fink | Oct 21, 2022
The Valley's communications pros are close, cooperative and all share a likeminded passion for the industry. Abbie Fink shares more on the importance of our community in the latest blog post.
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What’s Your Sign?
Abbie Fink | Oct 13, 2022
Can your astrological sign be a predictor of your career path? Abbie Fink examines the parallels between communications and Libras in this birthday blog post. Read more!
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