Author Archives: Abbie Fink
#TipForTuesday – What is Leadership?
Abbie Fink | Oct 9, 2018
Grace was in my office when I was getting ready to select the cards for this month’s #TipForTuesday. So I went ahead and had her make the selection. And since we’ve only got three more #tips left in the year, I had her select five cards from the Developing the Leader Within You deck. This […]
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Become a Diversity Advisor for Your Organization
Abbie Fink | Oct 3, 2018
I was part of the planning committee for the recent Improving Disability Communications workshop hosted by the National Center on Disability and Journalism at ASU’s Cronkite School, Arizona Developmental Disabilities Planning Council and Ability360. Our agency has been involved in disability advocacy and disability affairs for several years. Thinking of disability in the context of […]
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PR Pros Outnumber Journalists
Abbie Fink | Sep 28, 2018
A recent post on PR Daily shares the news that PR professionals outnumber journalists 6:1. Really nothing new about that. Everyday we’re seeing stories about layoffs in newsrooms, broadcast contracts not being renewed and publications closing their doors. But that fact does have a huge impact on how those PR professionals do their job. It […]
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What is a diverse and inclusive workplace?
Abbie Fink | Sep 20, 2018
As a business owner and a public relations practitioner, the topic of diversity and inclusion is brought up on a regular basis. We talk about the need for a more “diverse workforce” and that we want to create “an inclusive office.” But what does that really mean? I think we can all agree that diversity […]
READ MORE#TipForTuesday – What is Leadership?
Abbie Fink | Sep 11, 2018
Today’s #TipForTuesday is particularly interesting for me as it also coincides with Rosh Hashana, the Jewish New Year and the beginning of the Jewish High Holidays. It is a time to reflect on the year that has passed, ask for forgiveness for those we may have hurt (intentionally or unintentionally) and to begin with a […]
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#FunFactFriday – What do Arizona’s broadcast media call letters mean?
Abbie Fink | Sep 7, 2018
The HMA team has been busy updating the FinderBinder, the state’s media directory. At our staff meeting a couple weeks ago, I asked the team if they had any idea what some of the stations’ call letters meant. After a few blank stares and a couple shoulder shrugs, I attempted to explain. Broadcast stations in […]
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Can omitting key information cause a crisis?
Abbie Fink | Aug 31, 2018
We advise our clients to check and double-check all information that is to be released to the media – particularly if it has the potential to create controversy. It’s among the advantages of having outside PR counsel to serve as another check and balance. When is omitting – or forgetting — critical information in a […]
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#MediaMonday – Michael Doudna
Abbie Fink | Aug 27, 2018
Today’s Media Monday comes to us from Michael Doudna, the newest reporter (for now) at 12 News, joining the NBC team in June. Michael and I connected working on a story during his first week at the station. So Michael, time to share… Well, I am brand new to the Southwest. I’m originally from Georgia, […]
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#TipForTuesday – What is Leadership?
Abbie Fink | Aug 14, 2018
What with vacation and busy travel in the month of July, I did not post as I committed to do on the second Tuesday of each month. But I’m back at it today and I’ll do four cards instead of three from the Developing the Leader Within You deck. Previous posts can be viewed here. […]
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What are the Pitfalls that Businesses Face When Engaging in Social Media?
Abbie Fink | Aug 9, 2018
Today's blog post highlights a few pitfalls businesses and brands face when engaging in a social media strategy.
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What are the Risks of Social Media Engagement?
Abbie Fink | Aug 2, 2018
Social media has become a crucial element for many brands' marketing and customer service success, creating important stakeholder engagement. However, social media engagement can be risky. Here are some common social media security risks among brands.
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What Mr. Rogers Teaches About Us Communications
Abbie Fink | July 24, 2018
Mr. Rogers' life lessons and discussions about tough topics were aimed towards children, but they are important for communicators, too.
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