For as long as I’ve worked at HMA, come mid-October, we begin talking about our holiday card. You see we have a tradition, that our card goes out in the mail the day before Thanksgiving, so that when our clients, colleagues and media get back to work from the long weekend, our card is waiting for them in the mailbox.
This year Thanksgiving kind of snuck up on us. Before we knew it, it was the week of Thanksgiving and our card was just making its way to the printer. We thought it wouldn’t really matter; we’d get it out on Monday.
Well, were we wrong! Turns out that that many on our list have come to expect that card in their mail. So much so that we got a few emails and phone calls wondering if everything was ok.
Fast Company just published an article about whether the idea of mailing a holiday card is outdated. With so much of our business conducted online today, is it really that important to send a card?
To me, that is exactly the reason why we do it. Because so much of our business is done through email, text messages and social media, that it is a welcome surprise to find something in the mail.
Yes, it requires some planning. Yes, it costs significantly more than it would to send an e-card. But for us, the cost is worth it. And to those that receive, it is worth it, too.
This year’s card featured our favorite holiday recipes. SEE BELOW.
Enjoy and Seasons GrEATings!