Author Archives: Abbie Fink
PRSA Phoenix and AZABJ Open Dialogue on Race Relations
Abbie Fink | June 12, 2020
The topic of race relations has been top-of-mind recently. Recognizing the need for an opportunity for discussion, PRSA Phoenix and AZABJ hosted a virtual panel discussion for local communicators and journalists to have an open dialogue on race.
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What is Media Training, the 2020 Version
Abbie Fink | May 27, 2020
The HMA team regularly provides media training to our clients. As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation. The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]
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Celebrating our Teachers
Abbie Fink | May 5, 2020
It's Arizona Teacher Appreciation Day! The HMA team celebrates teachers today by thanking them for all they do both inside and outside of the classroom. #AZTeachersRock
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Are we communicating differently?
Abbie Fink | Apr 21, 2020
COVID-19 has shifted our typical ways of communicating with stakeholders. Learn more about what to consider when communicating during this time.
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Learning to embrace technology
Abbie Fink | Apr 10, 2020
Technology has become even more crucial to our everyday lives because of social distancing. Learn more about the technology Abbie has started using to stay connected.
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Look for the helpers
Abbie Fink | Apr 1, 2020
Abbie is following Mr. Rogers famous words and "looking for the helpers," who are showing up in all sorts of ways. Read more!
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How Microsoft is paying attention to my wellbeing
Abbie Fink | Mar 19, 2020
Do you pay attention to your wellbeing? Luckily for Abbie, Microsoft is taking an interest in hers. Learn more about Microsoft's My Analytics feature and how it can help you keep track of your work-life balance.
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How to prepare yourself to be a virtual expert resource
Abbie Fink | Mar 17, 2020
As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. Learn more about how you can prepare for virtual interviews.
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How to handle a crisis when the crisis isn’t yours
Abbie Fink | Mar 4, 2020
What happens when your strategic plan doesn’t go according to plan? The COVID-19, or coronavirus, is a crisis that can affect any business. Read more about what you can do in times of public health crisis such as the #CoronavirusCrisis.
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#FunFactFriday – What will you do with your extra day?
Abbie Fink | Feb 28, 2020
It’s #FunFactFriday! We all know that tomorrow is Leap Day, but do you know how to tell if it is a #LeapYear? Or why event planners love this day? We’ve got all your answers! Check out these unconventional fun facts you may not know about #LeapDay.
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Monday Morning “Quarterbacking” the Super Bowl
Abbie Fink | Feb 5, 2020
We're pretty sure we weren’t the only office that spent some time on Monday morning discussing the Super Bowl. What were your opinions?
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#HMATurns40 – A bit of our history
Abbie Fink | Jan 30, 2020
This year marks the 40th anniversary of our agency. Take a trip down memory lane with Abbie to learn some of our history!
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