Author Archives: Abbie Fink
Have we seen the end of local news?
Abbie Fink | Aug 5, 2020
We're in a time where access to credible news is imperative to public health, but local journalism has been struggling through the negative impacts of COVID-19. Follow the link to read more about how our newsrooms have been impacted over time.
READ MORE
Celebrating a diverse client roster as #HMATurns40
Abbie Fink | July 30, 2020
As #HMATurns40, Abbie takes a walk down memory lane to celebrate the work we have done for our diverse clientele. Follow the link to read more...
READ MORE
HMA joins with other communications firms on a collaborative public health campaign effort
Abbie Fink | July 24, 2020
HMA Public Relations, in collaboration with several local communications firms, joined efforts with the governor's office to launch a campaign encouraging all to #MaskUpAZ. Read more about the the campaign by following the link.
READ MORE
What is integrity?
Abbie Fink | July 22, 2020
This year Abbie made a commitment to complete five 5Ks as she has done in years past, but the pandemic has made it more challenging to keep the commitment. Follow the link to read more about how she used her integrity to fulfill her commitments.
READ MORE
Got Stress?
Abbie Fink | July 8, 2020
How do you achieve a good work life balance? Abbie recently talked with a PR Student from Brigham University to share her tips on the best ways to meet professional goals while keeping stress at bay. Click the link to read more.
READ MOREHas it really been 27 years?
Abbie Fink | July 1, 2020
Happy anniversary to Abbie Fink who joined HMA Public Relations on this day in 1993. Click to read more about how Abbie came to work for the agency and what she has been up to in these last 27 years.
READ MORE
Are those awards really worth the effort?
Abbie Fink | June 17, 2020
Do you believe your work is award-winning? Putting in the extra effort to submit an award entry may be worth it. Read more from Abbie on why it's a good idea to make time for awards programs.
READ MORE
PRSA Phoenix and AZABJ Open Dialogue on Race Relations
Abbie Fink | June 12, 2020
The topic of race relations has been top-of-mind recently. Recognizing the need for an opportunity for discussion, PRSA Phoenix and AZABJ hosted a virtual panel discussion for local communicators and journalists to have an open dialogue on race.
READ MORE
What is Media Training, the 2020 Version
Abbie Fink | May 27, 2020
The HMA team regularly provides media training to our clients. As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation. The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]
READ MORE
Celebrating our Teachers
Abbie Fink | May 5, 2020
It's Arizona Teacher Appreciation Day! The HMA team celebrates teachers today by thanking them for all they do both inside and outside of the classroom. #AZTeachersRock
READ MORE
Are we communicating differently?
Abbie Fink | Apr 21, 2020
COVID-19 has shifted our typical ways of communicating with stakeholders. Learn more about what to consider when communicating during this time.
READ MORE
Learning to embrace technology
Abbie Fink | Apr 10, 2020
Technology has become even more crucial to our everyday lives because of social distancing. Learn more about the technology Abbie has started using to stay connected.
READ MORE