Author Archives: Abbie Fink
Trends in Digital for the New Year
Abbie Fink | Jan 5, 2022
Looking to be ahead of the curve in the digital world? Check out the trends that will set you apart in 2022 in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.
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What’s Been Popular on the Blog This Year?
Abbie Fink | Dec 24, 2021
From PR to marketing to pop culture, we covered it all on the blog this year. Discover our top 21 blog posts of 2021 with Abbie Fink.
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What Does the Future Hold?
Abbie Fink | Dec 22, 2021
Are you planning your 2022 communications strategy? Find out what to expect in the upcoming year in this episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre
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Flexibility Tops My List of PR Skills
Abbie Fink | Dec 16, 2021
When implementing your client campaigns, flexibility is essential. Read more from Abbie Fink on the importance of flexibility in today's post.
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How Your Employees Lead to Your Success
Abbie Fink | Dec 8, 2021
No one will be as strong of a brand advocate as the people that work for you. So how do you cultivate that? Learn how with Abbie Fink and Dr. Adrian McIntyre in this week's #CSOM.
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#MediaMonday – Kelly Mixer
Abbie Fink | Dec 6, 2021
It's time for another #MediaMonday! Today's feature comes from Kelly Mixer, a former HMA staffer and current editor and senior reporter at Queen Creek Sun Times. Learn more about her!
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#MediaMonday – Clay Lambert
Abbie Fink | Nov 29, 2021
#MediaMonday is back! Today's feature comes from Clay Lambert, the editorial director for Coastside News Group Inc.. Learn more about him!
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How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors
Abbie Fink | Nov 24, 2021
Whether big or small, for profit or not-for-profit, a PR agency can be a valuable asset to your organization. Abbie Fink and Dr. Adrian McIntyre take a closer look at hiring a PR firm in this week's #CSOM.
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What is Public Relations?
Abbie Fink | Nov 18, 2021
As PR professionals, our job is often confused for advertising. Read an explanation on the difference between the two in today's #ThrowbackThursday post from Abbie Fink.
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Is a Picture Really Worth a Thousand Words?
Abbie Fink | Nov 10, 2021
Visual storytelling through photos and videos emphasizes the message you are trying to send. Hear more in this week's #CSOM from Abbie Fink, Dr. Adrian McIntyre and guest Paul Bowers.
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Capturing Client News
Abbie Fink | Oct 29, 2021
Capturing client clips is a great way to share the results of your PR efforts. The way we capture clips has changed over the years too. Read more from Abbie Fink.
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Should You Incorporate a Podcast into Your Communications Strategy?
Abbie Fink | Oct 27, 2021
Is it time for your business to invest in a podcast? Hear what Dr. Adrian McIntryre and Abbie Fink have to say about the matter.
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