Author Archives: Abbie Fink
What is the Difference Between Local and National Public Relations?
Abbie Fink | Apr 6, 2021
Several times a month, when discussing with prospects our public relations agency’s strengths and business philosophies, we are asked whether we can provide national public relations support. The answer is yes. But, they’ll usually go on to say, you are a Phoenix-based public relations agency. Also, yes. We are a Phoenix-based public relations agency and because of our membership in the Public Relations Global Network, we have “local” offices in more than 50 locations around the world.
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A Lot Can Happen in a Year
Abbie Fink | Mar 16, 2021
March 16, 2020 was a Monday. I was in Tucson for an all-day meeting with a client’s emergency operations team. They were putting plans in place “just in case.” It is always best to be prepared, right? You plan and hope you’ll never need it. I was there to discuss communications strategies. Others in the […]
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#MediaMonday Update – Fernanda Santos
Abbie Fink | Mar 15, 2021
We profiled Fernanda Santos in June 2016, then with the New York Times. A lot has changed for Fernanda over the past several years. She shared an update on her Facebook page recently and gave us permission to share it here as well. Fernanda – what’s new? I’ve been named a contributing columnist for Washington […]
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The Royal Interview
Abbie Fink | Mar 10, 2021
Perhaps the most talked about interview in recent days was the sit-down with the Duke and Duchess of Sussex and Oprah. I have been intrigued by the Royal Family for as long as I can remember. My dad and I stayed up all night to watch Diana marry Charles. I was glued to the television […]
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Sometimes You Have to Forget the Script
Abbie Fink | Mar 3, 2021
In May, I purchased a new air conditioning unit. The company I purchased it from offered one-year, same-as-cash financing. I arranged for the financing, had the unit installed and set-up automatic payments. About two months later, I got a notification that an American Express account could not be opened because my identity couldn’t be verified. […]
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What is a copyright troll?
Abbie Fink | Feb 24, 2021
A picture is worth a thousand words, right? Well, what if that picture costs you thousands of dollars? Just when you think you’ve found the perfect picture to accompany your blog post or to include in your company newsletter, you see the words Images may be subject to copyright. No big deal, right? After all, […]
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Has New Business Development Changed?
Abbie Fink | Feb 18, 2021
So much about the workplace has changed because of the pandemic. Work-from-home has become the norm, more and more meetings are taking place virtually using a variety of different platforms and we’ve been challenged to find ways to network. And for those of us that work with clients, the biggest change has been in how […]
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What the Flack?
Abbie Fink | Feb 11, 2021
The PR community is all a-flutter about Flack, currently running on Amazon Prime. The show focuses on Robyn, an American publicist working for a cutthroat London PR company that represents troubled celebrities. And while she’s helping cover-up her clients’, shall we say, “misdeeds,” she is doing drugs, drinking and sleeping with her clients. Don’t get […]
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Utilize professional event planners, crisis managers to assist with COVID-19 vaccination process
Abbie Fink | Jan 29, 2021
After about three hours of refreshing the browser, my dad was able to book an appointment for he and my mom to get their first dose of the COVID-19 vaccination. A few days before their appointment, the Arizona Department of Health announced that, if available, the on-site clinicians were authorized to vaccinate the “plus one” […]
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Should You Be Held Accountable?
Abbie Fink | Jan 14, 2021
Forbes posted an article recently that in summary says that those associated with the current White House administration should be held accountable for their words and actions these past four years. And if a company chooses to employ a member of the administration, in particular communications staffers, then the magazine, in no uncertain terms, “will […]
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Should your CEO be on social media?
Abbie Fink | Jan 13, 2021
With most of our client engagements, we provide c-suite communications strategies. Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence. And although most are eager to participate in these recommendations, social media typically causes even the most media-savvy client to pause. “What if I say something wrong?” […]
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#MediaMonday – Brandon Quester
Abbie Fink | Jan 4, 2021
I had the opportunity to chat with Brandon Quester a few weeks back, providing some resources and background information on a story he was developing. The Arizona Center for Investigative Reporting is an independent, nonprofit media organization dedicated to statewide accountability journalism in Arizona. Their mission is to produce, foster and promote investigative journalism through […]
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