Author Archives: Justin Liggin
What Are Your PR Objectives?
Justin Liggin | Jan 10, 2024
Launching a new product, driving event attendance, and raising awareness for a cause are just some examples of public relations objectives that can drive businesses toward their goals. Learn more on the role of objectives in your next campaign with Justin Liggin in this post.
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#MediaMonday – Hannah Lutz
Justin Liggin | Jan 8, 2024
It's time for another #MediaMonday! Meet reporter Hannah Lutz of Automotive News in this post from our Public Relations Global Network partner, Bianchi Public Relations. Discover some of the top stories she is covering and her best advice for PR professionals here.
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What Do Global Communications Experts Predict in 2024?
Justin Liggin | Jan 5, 2024
It's 2024 and the global communications experts of the Public Relations Global Network have shared their insights into what's to come this year including advancements in AI, event-planning, sustainability and more. Take a look!
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What is User-Generated Content?
Justin Liggin | Jan 4, 2024
Brands are connecting with loyal customers and building trust with the help of user-generated content, (UGC), on social media. Learn more about UGC and how brands can leverage this strategy effectively in this post from Justin Liggin.
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Edible Mascot Marks a New First in Marketing
Justin Liggin | Jan 3, 2024
This year's Pop-Tarts Bowl welcomed a new first in sports history–an edible mascot. Find out more on a recent viral mascot marketing moment with Strawberry the Pop-Tart and how fellow snack brands have responded with Justin Liggin. Read more on the giant food fun in this post!
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#MediaMonday – 2023 in Review
Justin Liggin | Dec 18, 2023
As 2023 draws to a close, we have compiled all of our #MediaMonday features of the year in one post. Meet the media in this recap!
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Creative Trends for 2024
Justin Liggin | Dec 13, 2023
2024 is almost here and Adobe is sharing some of the distinct creative design trends we can expect to see in the year ahead. Find out which elements to keep your eye on in this blog post from Justin Liggin.
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What is the Color of 2024?
Justin Liggin | Dec 8, 2023
Pantone's color of the year has been announced! Read more on Peach Fuzz and what the color represents for the year ahead in the latest blog post from Justin Liggin.
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Elements for Your Email Newsletter
Justin Liggin | Dec 6, 2023
Discover how your newsletter can enhance readability and keep subscribers consistently engaged through consistency, thought leadership and more. Check out this blog post from Justin Liggin!
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Rock Legends Welcome Unique Collaboration
Justin Liggin | Dec 1, 2023
The Rolling Stones are hitting the road again with a new tour sponsorship. Find out more on how this unique collaboration highlights the importance of personalization in this post from Justin Liggin.
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What is the 2023 Word of the Year?
Justin Liggin | Nov 29, 2023
Authentic has been crowned as the official word of 2023 by Merriam-Webster. Read more on the value of authenticity in today's world and how it serves as a difference maker and trust builder with the public in this post from Justin Liggin.
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What We Learned About Earned Media in 2023
Justin Liggin | Nov 22, 2023
Following a survey within the Public Relations Global Network to break down perceptions and trends on earned media, Justin Liggin is covering the key findings from the report and the impact of earned media transformation in this post. Read more!
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