Author Archives: Justin Liggin
Halloween Storytelling and PR Strategy
Justin Liggin | Oct 31, 2024
Happy Halloween! Learn how this day can create storytelling opportunities for businesses, help them tap into the spirit of the season and engage with audiences through creative PR strategies. Read more in this post from Justin Liggin!
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#MediaMonday – Jessica Herrera
Justin Liggin | Oct 28, 2024
The #MediaMonday spotlight is on Jessica Herrera, Audacy Phoenix producer and Valley Voices host! Meet Jessica and read about her media journey and her work to uplift the Valley’s nonprofits and local causes in this feature.
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#MediaMonday – Sasha Graham
Justin Liggin | Oct 21, 2024
Meet Sasha Graham in this #MediaMonday feature! The host discusses her weekly podcast, Sports Will Save Us All, which explores the incredible impact of sports. She also shares how she got her start in media, the types of stories she's looking for, and more. Take a look!
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What Makes A Great Host?
Justin Liggin | Oct 17, 2024
From connection and authenticity to the ability to engage with diverse audiences, a great host sets the tone for success. Read more on the key hosting qualities that stand out in this blog post from Justin Liggin.
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#MediaMonday – Carl Anthony
Justin Liggin | Oct 7, 2024
Discover automotive innovation in this new #MediaMonday feature from our PRGN partner, Bianchi Public Relations. Carl Anthony, managing editor of Automoblog and host of the AutoVision News Radio Podcast, shares insights on his show, what he looks for in a guest, and the value of PR. Read more!
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The Value of Press Releases in 2024
Justin Liggin | Oct 3, 2024
Press releases remain a powerful tool, with 93 percent of communications professionals planning to continue or increase their use in the next year. Find out how teams are driving engagement and media attention with press releases and learn insights from a new report in this post from Justin Liggin.
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#MediaMonday – Tim Culverhouse
Justin Liggin | Sep 30, 2024
Happy #MediaMonday! Check out a recent feature from our Detroit PRGN partner, Bianchi Public Relations, highlighting one of the top voices in robotics journalism—Tim Culverhouse, the editorial director of Robotics 24/7. Learn more about the stories Tim is looking for in this post!
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Maximizing Your Impact in PR
Justin Liggin | Sep 26, 2024
Are you getting the most out of your campaign or event? Justin Liggin explains how maximizing earned media, social media, and more across multiple channels can amplify your news. Discover how today!
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#MediaMonday – Cameron Chester
Justin Liggin | Sep 23, 2024
Meet Cameron Chester, a sports and school reporter for the Fountain Hills Times Independent, in this #MediaMonday feature! Learn more about his media experience, favorite stories to tell, what to pitch him, fun facts, and more.
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How Social Media News Consumption Impacts PR Strategy
Justin Liggin | Sep 20, 2024
Did you know that 54% of U.S. adults sometimes turn to social media for news? Discover key findings from a recent Pew Research study and learn how this data can help shape your PR strategy to effectively reach and engage your target audience. Find out more in this post from Justin Liggin.
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How Can Cause Marketing Drive Change and Connection?
Justin Liggin | Sep 12, 2024
Does your brand or business align with the causes that consumers and the community care about? Read more on giving back while growing your business through cause marketing in this post from Justin Liggin.
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Why Real Followers and Reviews Matter
Justin Liggin | Sep 5, 2024
Your online presence should be built on trust, not fake followers or reviews. Learn more about why FTC’s latest regulation makes authenticity more crucial than ever for brands and influencers in the latest blog post from Justin Liggin.
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