Author Archives: Justin Liggin
How Can Cause Marketing Drive Change and Connection?
Justin Liggin | Sep 12, 2024
Does your brand or business align with the causes that consumers and the community care about? Read more on giving back while growing your business through cause marketing in this post from Justin Liggin.
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Why Real Followers and Reviews Matter
Justin Liggin | Sep 5, 2024
Your online presence should be built on trust, not fake followers or reviews. Learn more about why FTC’s latest regulation makes authenticity more crucial than ever for brands and influencers in the latest blog post from Justin Liggin.
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#MediaMonday – Kenny Quayle
Justin Liggin | Aug 26, 2024
Reporter, animal lover, and vinyl collector Kenny Quayle of the Maricopa Monitor joins us for #MediaMonday! Read more about his new role, passion for covering investigative and environmental stories, fun facts, and more. Check it out!
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Embracing Firsts for Your Business with Public Relations
Justin Liggin | Aug 1, 2024
Mark a new first for your brand or business with strategic public relations efforts that help make a strong first impression, keep you ahead of trends, and more. Justin Liggin explores the benefits of public relations and how it can set the stage for your success in this blog post.
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The PR and Pickleball Connection
Justin Liggin | July 25, 2024
Just like pickleball players adapt their game, we in PR stay flexible and strategic to achieve clear goals. Read more on the pickleball and PR connection with insights on the growing game from Justin Liggin.
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Can Product Packages Deliver Your Message?
Justin Liggin | July 11, 2024
Find out how thinking outside the box can help deliver your message with product packages. Justin Liggin explains how influencer engagement through product packages can help build engagement and connect with audiences. Read more!
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Abbie Celebrates 31 Years at HMA
Justin Liggin | July 1, 2024
With Abbie Fink celebrating a milestone 31 years at HMA Public Relations, and the first as agency president, we are revisiting some of her insightful blog posts from over the years on public relations, communications, education, branding, community relations, networking, social media, and much more. Happy Anniversary, Abbie!
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Broaden B2B Reach with Public Relations
Justin Liggin | June 27, 2024
Boost your B2B credibility and create new business opportunities through strategic public relations efforts. Learn more as Justin Liggin discusses the value of engaging LinkedIn content, external communications, and more on B2B growth in a new blog post.
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#MediaMonday – J. Graber
Justin Liggin | June 10, 2024
Happy #MediaMonday! Catch our latest feature from J. Graber, news editor for the Scottsdale Independent newspaper. J. shares how his love reading inspired his writing career, the Scottsdale stories he is looking for, fun facts, and much more in this post.
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How Does Earned Media Benefit Business?
Justin Liggin | June 6, 2024
Long-term business success is bolstered by public relations efforts, particularly through earned media. Discover the impact of earned media, its benefits for businesses, and how agencies like HMA can provide trusted guidance in this post from Justin Liggin.
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What Makes Excellent Client Service?
Justin Liggin | May 23, 2024
Find out more about the factors of excellent client service as Justin Liggin shares what he learned from a recent webinar hosted by PRGN partner Novitas Communications. Read more in this blog post!
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How Do Arizonans Engage with Media in 2024?
Justin Liggin | May 9, 2024
The Arizona Media Association has revealed the media perceptions and habits of Arizonans in its annual study. Read some of the key findings across digital, social, and streaming platforms, and explore how consumers engage with media daily in this blog post by Justin Liggin.
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