Author Archives: Justin Liggin
#MediaMonday – 2025 State of the Media
Justin Liggin | Apr 14, 2025
Get a look into Arizonans’ everyday media consumption habits and perceptions of local media with the latest study from the Arizona Media Association. Justin Liggin shares findings from the report in this post.
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#MediaMonday – Ryan Winslett
Justin Liggin | Apr 7, 2025
Say hello to Ryan Winslett, North Valley managing editor at Independent Newsmedia, in this week’s #MediaMonday! Ryan shares how he got his start writing for his high school paper, his passion for community storytelling, his love of movies, and more.
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#MediaMonday – Independent Newsmedia Panel
Justin Liggin | Mar 31, 2025
This week's #MediaMonday takes you inside last week’s PRSA Phoenix panel at the Independent Newspapers headquarters, where the key people behind the paper shared insights on local journalism and how to connect with them. Read more from Justin Liggin!
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#MediaMonday – 2025 So Far
Justin Liggin | Mar 24, 2025
From uplifting human-interest reporters to government watchdog investigative reporters, and from Arizona to New Mexico, across television and print, we have been spotlighting media professionals in our weekly #MediaMonday series. Check out this roundup to see who we have featured so far in 2025!
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Purpose-Driven PR for Businesses
Justin Liggin | Mar 20, 2025
For purpose-driven businesses to reach the right audience and be seen, heard, and felt by the public, purpose-driven PR can make a difference. Learn more about communicating your impact and how HMA can help with Justin Liggin.
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#MediaMonday – Pete Mangione
Justin Liggin | Mar 17, 2025
Pete Mangione, a meteorologist at Arizona's Family, joins us for the latest #MediaMonday feature! Pete shares how he got his start working in Denver, the weather and outdoor stories he is looking for, hobbies, and more. Learn more!
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Ethical Storytelling is More Important Than Ever
Justin Liggin | Mar 6, 2025
Whether stories come from healthcare, education, nonprofits, or other sectors, ethics must remain at the core. Justin Liggin shares the power of ethical storytelling today and how it can strengthen your brand’s narrative in this post.
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#MediaMonday – Kelly O’Sullivan
Justin Liggin | Mar 3, 2025
Happy #MediaMonday! This feature comes to us from Kelly O’Sullivan, the opinions coordinator for Independent Newsmedia. Kelly shares how she discovered journalism, the thought-provoking guest columns she is looking for, love for photography, and more! Find out more!
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What Gen Z’s Motivations Mean for Your Brand Strategy
Justin Liggin | Feb 20, 2025
A recent study explored Gen Z’s perspectives on everything from politics and relationships to finances, uncovering their complexities and motivations. Discover the three core groups of Gen Z and how these new findings can help brands build stronger connections in this post from Justin Liggin.
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What is ArizonaMedia?
Justin Liggin | Feb 6, 2025
Arizona’s #1 source for news media contacts is now ArizonaMedia! Learn more about the rebrand and why access to a local media database can effectively support your communications and PR efforts in this post from Justin Liggin.
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How Emotion Engages Audiences
Justin Liggin | Jan 23, 2025
Businesses can embrace emotion-centered strategies to tell important stories while building trust and genuine connections. Learn more about these strategies and the small gestures that create meaningful experiences in this blog post from Justin Liggin.
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#MediaMonday – Jan Griffiths
Justin Liggin | Jan 13, 2025
In this #MediaMonday, discover trends in automotive podcasting and how public relations can play a role, as our Detroit partner agency, Bianchi Public Relations, profiles Jan Griffiths, founder of Gravitas Detroit and host of the Automotive Leaders Podcast.
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