Author Archives: Justin Liggin
#MediaMonday – 2025 So Far
Justin Liggin | Mar 24, 2025
From uplifting human-interest reporters to government watchdog investigative reporters, and from Arizona to New Mexico, across television and print, we have been spotlighting media professionals in our weekly #MediaMonday series. Check out this roundup to see who we have featured so far in 2025!
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Purpose-Driven PR for Businesses
Justin Liggin | Mar 20, 2025
For purpose-driven businesses to reach the right audience and be seen, heard, and felt by the public, purpose-driven PR can make a difference. Learn more about communicating your impact and how HMA can help with Justin Liggin.
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#MediaMonday – Pete Mangione
Justin Liggin | Mar 17, 2025
Pete Mangione, a meteorologist at Arizona's Family, joins us for the latest #MediaMonday feature! Pete shares how he got his start working in Denver, the weather and outdoor stories he is looking for, hobbies, and more. Learn more!
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Ethical Storytelling is More Important Than Ever
Justin Liggin | Mar 6, 2025
Whether stories come from healthcare, education, nonprofits, or other sectors, ethics must remain at the core. Justin Liggin shares the power of ethical storytelling today and how it can strengthen your brand’s narrative in this post.
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#MediaMonday – Kelly O’Sullivan
Justin Liggin | Mar 3, 2025
Happy #MediaMonday! This feature comes to us from Kelly O’Sullivan, the opinions coordinator for Independent Newsmedia. Kelly shares how she discovered journalism, the thought-provoking guest columns she is looking for, love for photography, and more! Find out more!
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What Gen Z’s Motivations Mean for Your Brand Strategy
Justin Liggin | Feb 20, 2025
A recent study explored Gen Z’s perspectives on everything from politics and relationships to finances, uncovering their complexities and motivations. Discover the three core groups of Gen Z and how these new findings can help brands build stronger connections in this post from Justin Liggin.
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What is ArizonaMedia?
Justin Liggin | Feb 6, 2025
Arizona’s #1 source for news media contacts is now ArizonaMedia! Learn more about the rebrand and why access to a local media database can effectively support your communications and PR efforts in this post from Justin Liggin.
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How Emotion Engages Audiences
Justin Liggin | Jan 23, 2025
Businesses can embrace emotion-centered strategies to tell important stories while building trust and genuine connections. Learn more about these strategies and the small gestures that create meaningful experiences in this blog post from Justin Liggin.
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#MediaMonday – Jan Griffiths
Justin Liggin | Jan 13, 2025
In this #MediaMonday, discover trends in automotive podcasting and how public relations can play a role, as our Detroit partner agency, Bianchi Public Relations, profiles Jan Griffiths, founder of Gravitas Detroit and host of the Automotive Leaders Podcast.
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Media Training Tips for Virtual Interviews
Justin Liggin | Jan 9, 2025
Preparing for your next virtual interview? Check out the latest blog post from Justin Liggin for virtual media training tips to help your spokesperson confidently deliver key messages! Read more.
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#MediaMonday – Josh Kristianto
Justin Liggin | Jan 6, 2025
Happy #MediaMonday! Check out the latest feature to meet Josh Kristianto, a reporter for ABC15 Arizona. Josh shares how he got his start as editor-in-chief of his high school newspaper, growth pitches he is looking for, favorite stories to work on and more. Take a look!
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#MediaMonday – 2024 in Review
Justin Liggin | Dec 16, 2024
With the end of 2024 approaching, we are sharing all of our #MediaMonday features of the year in one post. Meet the media, hear their stories and learn more about their work in these past features! Take a look!
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