Author Archives: Alison Bailin
Are Podcasts the New Soap Operas?
Alison Bailin | Oct 2, 2019
Soap operas were named because they were sponsored by soap companies. Alison sees the same theme happening with companies who sponsor her favorite podcasts.
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The ‘Gram Goes the “Book” Route
Alison Bailin | Sep 24, 2019
At long last, Instagram is allowing users to schedule posts, as Facebook has been doing for years. The announcement was made last week, and is (for now) limited to business pages.
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#MediaMonday – Mark Curtis
Alison Bailin | Sep 9, 2019
In celebration of the Rocky Mountain Emmy Awards, we're spending the next several weeks spotlighting nominees and winners from across the Valley. To kick it off is Mark Curtis of 12 News.
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What is a fact sheet?
Alison Bailin | Sep 4, 2019
In the latest addition to our PR Toolbox, Alison reviews the importance of a fact sheet. Want to read the full series to date? Check out more information here.
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#MediaMonday – Aly Walansky
Alison Bailin | Aug 26, 2019
Today’s #MediaMonday comes from Aly Walansky, a contributing writer for a dozen online publications, including Today.com, MensHealth.com and FoodNetwork.com, to name a few.
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Why is the media important to your business?
Alison Bailin | Aug 23, 2019
Do you know how media impacts your business? Find out what Alison and Abbie think about the importance of media in the world of marketing communications.
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2019 Rocky Mountain Emmy Nominees Announced
Alison Bailin | Aug 7, 2019
The 2019 Rocky Mountain Emmy nominees have been announced, including an HMA client segment that has been nominated in two categories. Check out who else is on the list.
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What is a contact report?
Alison Bailin | Aug 6, 2019
Alison shares her PR expertise by taking us through the PR Toolbox, this time explaining the contact report.
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#MediaMonday – Suzanne Koch
Alison Bailin | July 29, 2019
Today’s #MediaMonday comes from Suzanne Koch, who serves as a writer/editor for AZ Foothills and as editor of its InMexico Magazine. So, Suzanne, time to share! Tell us how you got your start? Tell us your story! I grew up with my head in books and magazines of all kinds. I used to buy magazines […]
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What is a boilerplate?
Alison Bailin | July 17, 2019
For the past several months, we have been exploring the PR Toolbox, full of tactics that make up a public relations campaign. Now, meet the boilerplate.
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All businesses need a crisis communications plan
Alison Bailin | July 9, 2019
All businesses need a crisis communications plan. Are you prepared if something bad happens? Let HMA help you with your crisis planning needs.
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Public Relations is about Real RelationSHIPS
Alison Bailin | June 21, 2019
In public relations, success is based just as much on your ability to develop real relationships as it is on your professional skills. Alison shares ways to help develop real bonds in the workplace.
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