Author Archives: Alison Bailin
Derrick Hall is a Home Run
Alison Bailin | Apr 17, 2019
I know. I know. I am likely the millionth person to use that as a headline. But, after hearing Derrick Hall address the sold-out crowd at the PRSA Western District Conference in Phoenix last week (co-chaired by HMA’s own Abbie S. Fink, I might add), I had to go there. Now, you may think it […]
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#TurnbackTuesday – PRSA Western District Conference Being Naughty
Alison Bailin | Apr 9, 2019
With the PRSA Western District Conference beginning tomorrow in Phoenix, Alison is sharing learning from previous years’ events - this time bringing us back to 2012.
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#MediaMonday – Dara Fowler
Alison Bailin | Apr 1, 2019
Today’s #MediaMonday comes to us from Dara Fowler, the publisher of EastM Magazine, which launches today! So, Dara, time to share! Tell us how you got your start? Tell us your story! I am actually a graphic designer. Been doing design and marketing for over 25 years! During those years many clients have been publishers […]
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#ThrowbackThursday: PRSA Western District Conference
Alison Bailin | Mar 28, 2019
We are two weeks from the 2019 PRSA Western District Conference, which takes place in Phoenix April 10-12 and is being co-chaired by none other than our own Abbie S. Fink. Leading up to the big event, I wanted to share some of my learnings from past events. If you missed last week’s post, check […]
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PRSA Western District Conference Redux
Alison Bailin | Mar 20, 2019
We are three weeks from the 2019 PRSA Western District Conference, which takes place in Phoenix April 10-12 and is being co-chaired by none other than our own Abbie S. Fink. The scheduled is a meaty one, featuring Park Howell, Gini Dietrich, Anthony W. D’Angelo, Ken Jacobs and several others. This is always my favorite […]
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#MediaMonday – Dr. Adrian McIntyre
Alison Bailin | Mar 18, 2019
Today’s #MediaMonday comes to us from a new neighbor: Dr. Adrian McIntyre. McIntyre is the producer and host of Valley Business RadioX, which is located in a radio studio at HMA Public Relations world headquarters in Arcadia! To listen to recent interviews on the platform, click here. Below, we share his journey to the Valley, […]
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#MediaMonday – Merichelle Norwood
Alison Bailin | Mar 11, 2019
Today’s #MediaMonday comes to us from Merichelle Norwood of both She Forks PHX and New Times Food and Drink. So, Mer, time to share! Tell us how you got your start in writing? Tell us your story! I’ve always been a writer. In college, I was editor-in-chief of the alternative newspaper and interned at VIBE […]
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What is a Bylined Article?
Alison Bailin | Mar 6, 2019
Each month, our team delved into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and exceed client expectations on a regular basis. (If you missed prior posts, all are available below.) Today, we explore the bylined article. Many people confuse bylined articles with profile […]
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#MediaMonday – Nick Piecoro
Alison Bailin | Mar 4, 2019
It’s time for baseball. And today’s #MediaMonday is from Nick Piecoro, who covers the Arizona Diamondbacks for The Arizona Republic and azcentral.com. Nick was recently named Arizona Sportswriter of the year by the National Sports Media Association. Nick, time to share: My Career I’d like to say I was drawn to journalism because I was […]
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What is a media list?
Alison Bailin | Feb 26, 2019
In an effort to help folks understand the “secret sauce” of how we PR people do our jobs effectively, we’ve been writing posts on some of our favorite public relations tactics. (If you missed any, all are available below.) Today, we explore the media list. A media list is essentially a database. Today, it is […]
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#MediaMonday – Kim Quintero
Alison Bailin | Feb 25, 2019
Today’s #MediaMonday comes to us from Arizona’s Family’s own Kim Quintero. So, Kim, time to share! Tell us how you got your start in journalism? Tell us your story! I always wanted to work in TV News, even as a small kid. My dad, who worked at a men’s suit shop, frequently had customers who […]
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#MediaMonday – Christina Fuoco-Karasinski
Alison Bailin | Feb 19, 2019
Today’s #MediaMonday is special for a few reasons. First, it’s technically posting on a Tuesday given Presidents’ Day was yesterday. And second, it is on a member of the media near and dear to my heart for more than 10 years now. It all started in the mid-2000s when HMA was working with […]
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