Author Archives: Abbie Fink
Associated Press Issues AI Guidelines
Abbie Fink | Aug 24, 2023
The Associated Press recently released its standards for generative AI outlining how to use these tools properly, ethically and journalistically. Abbie Fink shares more on these new guidelines in this blog post. Find out more!
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How Are We Managing AI?
Abbie Fink | Aug 16, 2023
As public relations professionals, we are continuing to evaluate AI and how we can incorporate the tool into the work we do. Read more on Abbie Fink's recent experience with AI and how to manage technology in your comms strategies in this post.
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Why Is It Important To Get Consensus From Your Leadership?
Abbie Fink | Aug 11, 2023
As a proud alumnus of Arizona State University, Abbie Fink has cheered on the Sun Devils against their rivals for more than 40 years. Abbie shares why the team's opponents will be different next season and how this reflects the importance of consensus in this post.
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How Preparing for New Business Is Just Like Going Back to School
Abbie Fink | Aug 3, 2023
Whether you are preparing to face a new school year or getting ready for a new business presentation, don't skip out on the prep work. Find out more in the latest post from Abbie Fink.
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Has Barbie Had a Positive Impact?
Abbie Fink | July 28, 2023
From owning her own house, car and jet to having more than 250 careers and a blockbuster movie, Barbie has had an impact on the world and allowed young girls to dream. Read more on the history of Barbie in this post from Abbie Fink.
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How Did Taco Tuesday Become Mainstream?
Abbie Fink | July 21, 2023
Known as genericization, Kleenex, Xerox and BandAid are just a few examples of brand names that have become generic words for the products they represent. Abbie Fink discusses how this applies to the Taco Tuesday trademark in this post.
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Do Unsolicited Emails Actually Work for New Business Development?
Abbie Fink | July 11, 2023
Are you utilizing email for new business development? Abbie Fink shares how businesses can actually develop relationships and secure opportunities with the help of email in this post.
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Are You a Responsible, Independent News Consumer?
Abbie Fink | July 5, 2023
As HMA returns from the 4th of July holiday, Abbie Fink is discussing the First Amendment right to freedom of speech and freedom of the press. Find out more on the responsibility of being a consumer of news in this post.
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Marking a Major Milestone at HMA Public Relations
Abbie Fink | June 21, 2023
With Abbie Fink celebrating her 30th anniversary with HMA Public Relations on July 1, she is sharing 30 things for 30 years to mark the milestone. Find out what has made HMA Public Relations special for Abbie in this blog post.
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When Is Being Terrible a Good Thing?
Abbie Fink | June 13, 2023
After years of traveling back and forth to Las Vegas and seeing Terrible business billboards, casinos and gas stations, Abbie Fink decided to find out the meaning behind the signs. She shares the story behind the business and what makes Terrible's one of the most recognizable brands in Vegas in this post.
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Is the Daily Newspaper Still Relevant?
Abbie Fink | June 8, 2023
Is the daily newspaper still relevant? Abbie Fink answers the pertinent question and discusses the important role of the media in her latest blog post. Read more!
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Is It Possible to Rebrand Yourself?
Abbie Fink | May 18, 2023
With Martha Stewart covering this year's Sports Illustrated’s swimsuit issue nearly 20 years after her prison sentence, Abbie Fink is discussing rebranding efforts and how the influencer has found exciting ways to re-engage with the public. Read more!
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