Author Archives: Abbie Fink
Has Barbie Had a Positive Impact?
Abbie Fink | July 28, 2023
From owning her own house, car and jet to having more than 250 careers and a blockbuster movie, Barbie has had an impact on the world and allowed young girls to dream. Read more on the history of Barbie in this post from Abbie Fink.
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How Did Taco Tuesday Become Mainstream?
Abbie Fink | July 21, 2023
Known as genericization, Kleenex, Xerox and BandAid are just a few examples of brand names that have become generic words for the products they represent. Abbie Fink discusses how this applies to the Taco Tuesday trademark in this post.
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Do Unsolicited Emails Actually Work for New Business Development?
Abbie Fink | July 11, 2023
Are you utilizing email for new business development? Abbie Fink shares how businesses can actually develop relationships and secure opportunities with the help of email in this post.
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Are You a Responsible, Independent News Consumer?
Abbie Fink | July 5, 2023
As HMA returns from the 4th of July holiday, Abbie Fink is discussing the First Amendment right to freedom of speech and freedom of the press. Find out more on the responsibility of being a consumer of news in this post.
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Marking a Major Milestone at HMA Public Relations
Abbie Fink | June 21, 2023
With Abbie Fink celebrating her 30th anniversary with HMA Public Relations on July 1, she is sharing 30 things for 30 years to mark the milestone. Find out what has made HMA Public Relations special for Abbie in this blog post.
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When Is Being Terrible a Good Thing?
Abbie Fink | June 13, 2023
After years of traveling back and forth to Las Vegas and seeing Terrible business billboards, casinos and gas stations, Abbie Fink decided to find out the meaning behind the signs. She shares the story behind the business and what makes Terrible's one of the most recognizable brands in Vegas in this post.
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Is the Daily Newspaper Still Relevant?
Abbie Fink | June 8, 2023
Is the daily newspaper still relevant? Abbie Fink answers the pertinent question and discusses the important role of the media in her latest blog post. Read more!
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Is It Possible to Rebrand Yourself?
Abbie Fink | May 18, 2023
With Martha Stewart covering this year's Sports Illustrated’s swimsuit issue nearly 20 years after her prison sentence, Abbie Fink is discussing rebranding efforts and how the influencer has found exciting ways to re-engage with the public. Read more!
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It Really Is All About Relationships
Abbie Fink | May 12, 2023
For PR professionals, relationships that go beyond the occasional email pitch or follow-up phone call can make what we do a whole lot easier. Abbie Fink shares more on the significance of relationships and how it impacted a recent story in this blog post.
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Don’t Feed the Trolls
Abbie Fink | May 5, 2023
By definition, a troll is “…a person who posts inflammatory, insincere, digressive, extraneous, or off-topic messages in an online community with the intent of provoking readers into displaying emotional responses or manipulating others’ perception.” Abbie Fink shares the warning signs that you're dealing with an online troll and covers how to respond following a presentation from Jon Goldberg of Reputation Architects.
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#MediaMonday – Neal Morton
Abbie Fink | May 1, 2023
Happy #MediaMonday! The latest feature comes to us from Neal Morton, a reporter for The Hechinger Report covering K-12 schools in Arizona, Colorado, Idaho, Montana, New Mexico, Nevada, Oregon, Utah, Washington and Wyoming. Learn more about Neal in this post!
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Change Your Story, Change the Impact
Abbie Fink | Apr 28, 2023
Telling a story, whether our own or those of others, is a great responsibility. We owe it to ourselves and those around us to make it as impactful as possible. Read more from Abbie Fink in today's blog post, drawing insight from the PRSA Western District Conference.
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