Author Archives: Abbie Fink
How Do Communicators Get a Seat at the Table?
Abbie Fink | Apr 26, 2017
Abbie recently spoke on a panel for the Arizona Technology Council. The topic? The role of marketing and communications in the tech industry. [Click below for more]
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“PR Problem” or Operational Issue?
Abbie Fink | Apr 11, 2017
Are you sure what you have is a PR problem? Or do you have an operational issue on your hands that the PR team now has to handle? [Click below for more]
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#MediaMonday – Leisah Woldoff
Abbie Fink | Apr 10, 2017
As April 10 marks the beginning of the Passover holiday, we thought it was fitting to profile the managing editor of the Jewish News of Greater Phoenix for #MediaMonday. [Click below for more]
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Politics – Helpful or Hurtful?
Abbie Fink | Apr 7, 2017
Should you disclose your political affiliation? Be it a resume, scholarship application or something else? [Click below for more]
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Twitter is a Valuable Tool for Today’s Journalists
Abbie Fink | Mar 29, 2017
Since the beginning, editors have been skeptical about the newsgathering function of Twitter, and rightfully so. But it has proven to be a powerful tool for today's journalists. [Click below for more]
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My Nation’s Capitol Experience
Abbie Fink | Mar 14, 2017
Abbie's business travel took her to Washington, D.C. last week. While she's been to D.C. half a dozen times for business travel, this time, for the first time, she got to be part of the legislative process. [Click below for more]
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Crossing the I-Beam
Abbie Fink | Mar 1, 2017
Abbie shares her thoughts on the three gaps that exist in our lives after seeing Hyrum Smith, 3Gaps training company CEO and chairman, speak on the topic. [Click below for more]
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Do Social Media Postings Influence Your Decisions
Abbie Fink | Feb 16, 2017
As PR pros, we often review a candidate's social media before the job interview. It's important for a candidate to be active but also have a "clean" account, but what happens when their posts turn political? [Click below for more]
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What is Wednesday…Deskside Media Tours
Abbie Fink | Feb 8, 2017
Yes! Deskside media tours, also called media meetings, are still around and they're still effective. Read some tips from Abbie on how to make the most of them in today's post. [Click below for more]
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What Are You Watching?
Abbie Fink | Jan 27, 2017
From Guiding Light to M*A*S*H, television has always been a group activity for Abbie, as it has been for so many of us. In today's post, she explains how this dynamic has changed and also recommends a show that you should be watching right now! [Click below for more]
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Presidential Social Media
Abbie Fink | Jan 20, 2017
This is not a political post, but rather a post about social media and politics. There is no denying the powerful role social media plays (and has played) in our political system. [Click below for more]
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We Need to Work on Our Table Maintenance
Abbie Fink | Jan 11, 2017
A family dinner at a Chinese restaurant has inspired Abbie to work on HMA's "table maintenance" when it comes to delivering on the expectations set by our clients. [Click below for more]
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