Author Archives: Abbie Fink
#FakeNews: Why We Click It, How to Stop
Abbie Fink | Aug 18, 2017
You can’t go a day without someone bringing up fake news. So earlier this week, Abbie attended the SPJ Phoenix event on the subject in order to understand it better. [Click below for more]
READ MORE
Small Town USA
Abbie Fink | Aug 11, 2017
The phrase, six degrees of separation, has been used a lot this week. Once again, Abbie proves how Phoenix is a big small town. [Click below for more]
READ MORE
I’ve Been a Member of the Club for 30 Years
Abbie Fink | Aug 1, 2017
Today marks Abbie Fink's 30th anniversary as a member of the Public Relations Society of America! [Click below for more]
READ MORE
#MediaMonday – Denby Fawcett
Abbie Fink | July 31, 2017
Today’s #MediaMonday is a bit of a history lesson about Denby Fawcett's time as a war correspondent during the Vietnam War. [Click below for more]
READ MORE
What's in a Name?
Abbie Fink | July 27, 2017
Time, Inc. recently announced that it is considering a name change as part of its re-branding effort. Senior executives say the move would be a marketing strategy “intended to reposition the publisher as a modern media company with growing digital and video ventures.”
READ MORE
Does your morning routine set you up for success?
Abbie Fink | July 12, 2017
There is a ton of information out there on what a successful person's morning routine looks like. And while Abbie doesn't disagree with the results from her research, she has found her own secret to success. [Click below for more]
READ MORE
It Really is the Small Things That Count
Abbie Fink | June 30, 2017
Abbie just returned from a 12-day Hawaiian vacation for #SandyFest50 (her sister's 50th birthday celebration), and she left with many memories. [Click below for more]
READ MORE
Return On Your Investment
Abbie Fink | June 13, 2017
How do you or your business go about measuring success? Abbie talks about what she learned at Counselors Academy in today's blog post. [Click below for more]
READ MORE
Just like that, 24 years
Abbie Fink | June 8, 2017
Abbie has now spent more than half of her professional working career here at HMA Public Relations. Despite being in the PR business for nearly 30 years, this year has been surprisingly full of firsts for her, both personally and professionally.
READ MORE
The Candy Bar Personality Test
Abbie Fink | May 31, 2017
Who doesn't like to take a personality test? And when it tells you what type of candy you are, what could be more fun?! Are you sweet or are you sour? [Click below for more]
READ MORE
AP Stylebook Makes Changes in Its New Edition
Abbie Fink | May 25, 2017
An AP Stylebook update is coming May 31. For journalists, the AP Stylebook is an essential tool, so we're interested to see what they've changed. [Click below for more]
READ MORE
What’s Your Story?
Abbie Fink | May 12, 2017
One of the first sessions at the PRSA Counselors Academy conference this year was a storybranding survey identifying your leadership strengths and weaknesses...so, what's yours? [Click below for more]
READ MORE