Author Archives: Abbie Fink
10 Management Tips for Great Leaders
Abbie Fink | Dec 23, 2015
I was scrolling through my LinkedIn feed this week and someone had posted this great infographic. I wanted to share it but forgot to note the name of the person that posted it. I did a quick Google search and it seems that dozens of people have posted it, some as far back as 2014. […]
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#MediaMonday – Courtland Jeffrey
Abbie Fink | Dec 14, 2015
Today’s #MediaMonday comes to us from Courtland Jeffrey at ABC15 in Phoenix. I met Courtland a couple weeks ago when we both served on a panel at Cronkite Days, the J-School’s homecoming event. Our topic was about how the Cronkite School prepared us for our careers and some of the changes that have occurred over […]
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What Makes a Good Employee?
Abbie Fink | Nov 4, 2015
I was one of the speakers at the North Carolina PRSA seminar a couple weeks ago. I talked about building an authentic workplace. It was a great session and I enjoyed pulling the information together to present. Following me on the agenda was Tom Hoog. Tom’s kind of a big deal. He’s had a much-storied […]
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#BookClub – A Girlfriend’s Guide to Social Media
Abbie Fink | Nov 3, 2015
It is so much fun to see a friend’s name appear as the author of a book. Congratulations to LaTricia Harper Woods and her writing partner, Maria Benson, on the release of A Girlfriend’s Guide to Social Media. The book is an excellent overview of the various social media channels and the dos and don’ts […]
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Creating An Innovative and Authentic Workplace
Abbie Fink | Oct 27, 2015
I had the pleasure of presenting to the North Carolina PRSA chapter during its annual workshop in Raleigh last week. I was thrilled to be on the agenda — not only to share my thoughts on workplace culture — but it gave me a great reason to visit with my friends in the area. No […]
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How (and why) to Develop an Effective Long-Term Communications Plan
Abbie Fink | Oct 21, 2015
(Note: I was Googling my name to find something I had been quoted in and found this post. It appeared originally on PR Crossing and based on the picture, it must have been more than five years ago. Relevant then, relevant now, so decided to post it here.) The famous adage “no man is an […]
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#MediaMonday – Joe Hengemuehler
Abbie Fink | Oct 5, 2015
Today’s #MediaMonday comes to us from Joe Hengemuehler. I first met Joe when he was working in the Valley at Channel 15. Our paths crossed again when he was doing his own thing, running a research firm. You can take the man out of news, but you can’t take news out of the man, so […]
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Can I Have Your Autograph?
Abbie Fink | Sep 30, 2015
Over the years, HMA Public Relations has been involved with dozens of book-signing events. There have been some big-name authors in that mix, including: Harvey Mackay, Dan Quayle, Anne Perry and James Bradley, to name a few. It’s a chance for an author to connect one-on-one with the purchasers and readers of his or her […]
READ MORE#BookClub – Trust Me, PR is Dead
Abbie Fink | Sep 29, 2015
How could I not read a book with that title? After all, if PR is dead, I’m going to have to start thinking about a new career. The book was written by Robert Phillips, formerly with Edelman. HMA Public Relations, at one time, was an Edelman affiliate office, so I’ve always been interested in the […]
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Is it better to be first or right?
Abbie Fink | June 10, 2015
The relative ease of posting something to a social media channel has turned all of us into “journalists.” I intentionally put the word in quotes because journalist is a profession, with a code of ethics. But thanks to smart phones and open-source blog services, anyone can become a “journalist” by simply hitting the submit button. […]
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#Media Monday – Robyn Moore
Abbie Fink | Mar 16, 2015
I am a big country music fan. KNIX FM is my morning wake-up station. Has been for years. And it was such a nice surprise to hear that that Robyn Moore was going to join the Ben and Matt show in the mornings. Some of you may remember Robyn as she was a public relations […]
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#MediaMonday – Julie Cart, Los Angeles Times
Abbie Fink | Jan 26, 2015
For the past two years, I have participated in an alumni panel for ASU’s Cronkite School during homecoming activities. Julie Cart has been part of the panel both of those years. We had some great conversations and I thought it would be fun to profile her here on Media Monday. Our other panelist this year […]
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