How can that be? No Clydesdales in this year’s Budweiser Super Bowl ad?
Now don’t get too upset, it seems the decision was made in favor of featuring the company’s philanthropic water giveaway program. The water donation program has been activated in the wake of such natural disasters like the hurricanes in Texas and Puerto Rico.
Research suggests younger buyers gravitate to brands that they believe hold their values. Big corporations are especially under the microscope, with consumers ready to use social media to pounce on any misstep.
A spokesperson for the company says the famed horses are still a part of the Super Bowl plans, they will be featured in a digital campaign launching after the game.