Author Archives: Abbie Fink
Repurposing Content – déjà vu all over again
Abbie Fink | June 5, 2019
For writers, déjà vu is translated as repurposing content. Check out the variety of ways to take information you’ve created and find new uses for it.
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Millennials, Gen Z’ers Have Love/Hate Relationship with Social Media
Abbie Fink | May 29, 2019
Millennials and Generation Z are expressing uneasiness and pessimism -- about their careers, their lives and the world around them, according to Deloitte’s eighth annual Millennial Survey. Explore their relationship with branding and social media.
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What Are Your Road Warrior HABIT(s)?
Abbie Fink | May 15, 2019
In today's blog post, Abbie Fink reflects on Marcey Rader's business traveling tips. Read more by clicking the link!
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Are you an avid reader?
Abbie Fink | May 10, 2019
From beach reads to magazines to social media, Abbie wants to know - are you an avid reader? Tell us what you're reading.
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Me and my shadow
Abbie Fink | May 1, 2019
Even if you are on the right track, you’ll get run over if you stand still. Advice from the young professional who shadowed Abbie this weekend.
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It is time for spring cleaning?
Abbie Fink | Apr 24, 2019
I subscribe to dozens of blogs, newsletters, online magazines, etc. When I’m stuck for an idea for a blog post, I click through some of these for some “blog”spiration. The theme of a few of these missives these past weeks has been spring cleaning. From the Take the Lead blog comes this one called […]
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Happy National Columnists Day
Abbie Fink | Apr 18, 2019
Happy National Columnists Day! This day is dedicated to increasing awareness of the importance and contributions made by writers.
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Board service is a time commitment, but worth it
Abbie Fink | Apr 10, 2019
I was chatting with my folks over the weekend and was running through the long (very long) to-do list I needed to accomplish before the start of the PRSA Western District Conference. My pal Michelle Olson and I are co-chairing the two-day, sold-out conference here in Phoenix this week. My mom asked me if I […]
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Blazing Your Own Trail
Abbie Fink | Apr 3, 2019
The last of the presenters in the inaugural season of the #ArizonaSpeakerSeries was Dr. Jane Goodall. That’s right, the lady who lived with the chimpanzees. And today just happens to be her 85th birthday. And let me tell you, Dr. Goodall is one feisty lady. In July 1960, at the age of 26, she traveled […]
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#BookClub: The Fire Line
Abbie Fink | Mar 29, 2019
I’ve been in a book club for about 20 years. We’ve been as big as 15 people and as small as three members over the years. We come from all walks of life – single, married, divorced, widowed, kids, no kids, working, retired, you get the picture. But the one thing we have in common […]
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What do employers look for on your social media?
Abbie Fink | Mar 13, 2019
I do a fair amount of informational interviews. These conversations with recent or soon-to-be college graduates are a great way for them to meet with potential employers without the pressure of a job interview. There are some common questions that are always asked – What is a typical day look like? Why did you choose […]
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It’s not about the numbers
Abbie Fink | Mar 8, 2019
When social media first started to become an important part of a communications strategy, we spent a lot of time figuring out how to increase the number of followers our various social media accounts had. We strived to hit certain milestones (help us reach 1,000 followers). We created incentives for people to like our page […]
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