Author Archives: Abbie Fink
Grow Your Brand on LinkedIn
Whether you want to make new connections or generate business leads, LinkedIn is the perfect addition to your digital marketing strategy. Find out how to use the platform to grow your brand in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.
READ MOREIt’s a Good Thing We Have Contingency Plans
Contingency plans are more important now than ever. Read more from Abbie Fink on event planning in this COVID world and the importance of always reading the contract.
READ MORETrends in Digital for the New Year
Looking to be ahead of the curve in the digital world? Check out the trends that will set you apart in 2022 in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.
READ MOREWhat’s Been Popular on the Blog This Year?
From PR to marketing to pop culture, we covered it all on the blog this year. Discover our top 21 blog posts of 2021 with Abbie Fink.
READ MOREWhat Does the Future Hold?
Are you planning your 2022 communications strategy? Find out what to expect in the upcoming year in this episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre
READ MOREFlexibility Tops My List of PR Skills
When implementing your client campaigns, flexibility is essential. Read more from Abbie Fink on the importance of flexibility in today's post.
READ MOREHow Your Employees Lead to Your Success
No one will be as strong of a brand advocate as the people that work for you. So how do you cultivate that? Learn how with Abbie Fink and Dr. Adrian McIntyre in this week's #CSOM.
READ MORE#MediaMonday – Kelly Mixer
It's time for another #MediaMonday! Today's feature comes from Kelly Mixer, a former HMA staffer and current editor and senior reporter at Queen Creek Sun Times. Learn more about her!
READ MORE#MediaMonday – Clay Lambert
#MediaMonday is back! Today's feature comes from Clay Lambert, the editorial director for Coastside News Group Inc.. Learn more about him!
READ MOREHow to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors
Whether big or small, for profit or not-for-profit, a PR agency can be a valuable asset to your organization. Abbie Fink and Dr. Adrian McIntyre take a closer look at hiring a PR firm in this week's #CSOM.
READ MOREWhat is Public Relations?
As PR professionals, our job is often confused for advertising. Read an explanation on the difference between the two in today's #ThrowbackThursday post from Abbie Fink.
READ MOREIs a Picture Really Worth a Thousand Words?
Visual storytelling through photos and videos emphasizes the message you are trying to send. Hear more in this week's #CSOM from Abbie Fink, Dr. Adrian McIntyre and guest Paul Bowers.
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