Author Archives: Abbie Fink
What Does the Future Hold?
Abbie Fink | Dec 22, 2021
Are you planning your 2022 communications strategy? Find out what to expect in the upcoming year in this episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre
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Flexibility Tops My List of PR Skills
Abbie Fink | Dec 16, 2021
When implementing your client campaigns, flexibility is essential. Read more from Abbie Fink on the importance of flexibility in today's post.
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How Your Employees Lead to Your Success
Abbie Fink | Dec 8, 2021
No one will be as strong of a brand advocate as the people that work for you. So how do you cultivate that? Learn how with Abbie Fink and Dr. Adrian McIntyre in this week's #CSOM.
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#MediaMonday – Kelly Mixer
Abbie Fink | Dec 6, 2021
It's time for another #MediaMonday! Today's feature comes from Kelly Mixer, a former HMA staffer and current editor and senior reporter at Queen Creek Sun Times. Learn more about her!
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#MediaMonday – Clay Lambert
Abbie Fink | Nov 29, 2021
#MediaMonday is back! Today's feature comes from Clay Lambert, the editorial director for Coastside News Group Inc.. Learn more about him!
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How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors
Abbie Fink | Nov 24, 2021
Whether big or small, for profit or not-for-profit, a PR agency can be a valuable asset to your organization. Abbie Fink and Dr. Adrian McIntyre take a closer look at hiring a PR firm in this week's #CSOM.
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What is Public Relations?
Abbie Fink | Nov 18, 2021
As PR professionals, our job is often confused for advertising. Read an explanation on the difference between the two in today's #ThrowbackThursday post from Abbie Fink.
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Is a Picture Really Worth a Thousand Words?
Abbie Fink | Nov 10, 2021
Visual storytelling through photos and videos emphasizes the message you are trying to send. Hear more in this week's #CSOM from Abbie Fink, Dr. Adrian McIntyre and guest Paul Bowers.
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Capturing Client News
Abbie Fink | Oct 29, 2021
Capturing client clips is a great way to share the results of your PR efforts. The way we capture clips has changed over the years too. Read more from Abbie Fink.
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Should You Incorporate a Podcast into Your Communications Strategy?
Abbie Fink | Oct 27, 2021
Is it time for your business to invest in a podcast? Hear what Dr. Adrian McIntryre and Abbie Fink have to say about the matter.
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Fake Reviews Could Cost You
Abbie Fink | Oct 21, 2021
Posting a review for your own business can cause more trouble than you may think. The Federal Trade Commission is cracking down on businesses that post misleading and fake reviews, forcing them to pay a hefty fine. Learn why Abbie Fink thinks you should never take that risk.
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Communicators Guide the Narrative Around Civility and Combatting Misinformation
Abbie Fink | Oct 13, 2021
Everybody with internet access and an opinion can share their views online. So how can you know that what you read online is factual? Learn more with Abbie Fink, Dr. Adrian McIntyre and special guest Michelle Olson on this week's podcast episode of #CSOM!
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