Just yesterday, I was browsing Facebook and saw a post Public Relations Global Network (which HMA is a member of) shared from Bulldog Reporter about becoming a successful blogger. While the article seems tailored to individuals with their own blogs, I think many of the principles apply to an agency blog that is shared amongst all the employees.
The HMA blog has been around for nearly 10 years and was just recently ranked 50 in Feedspot’s Top 100 PR Blogs for Public Relations and Marketing Communications Pros—a pretty cool honor. So how did we make the list? While this isn’t the criteria Feedspot used to choose us, I think they had to account for some of the tips Bulldog Reporter mentioned, so I’ve explained below how HMA embodies them.
Having a blog is fun. It’s nice to take an hour or two out of your week to write about whatever you want. And it shows clients: 1. you know how to write and you know how to write well (a skill that many don’t have); and 2. that you’re up to date on current trends in your industry.