Author Archives: Scott Hanson
What is the Iowa Hawkeyes Wave?
Scott Hanson | Oct 10, 2018
Community traditions have a way of engaging and strengthening brands – particularly when it involves football and kids. The stadium wave has been a part of sports since the late ‘70s. If you’re unfamiliar with it, the wave occurs in a packed stadium when successive groups of spectators briefly stand, yell, and raise their arms. […]
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Is it a Facebook hoax?
Scott Hanson | Oct 2, 2018
I’ve seen it. You probably have too. A post on Facebook claiming that Facebook’s algorithms are now limiting your news feed to 25 friends. It’s a hoax. No need to copy and paste, repost it or comment on the friend’s post to open up your feed. But there is a need to make sure we […]
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Rocky Mountain Emmy Awards
Scott Hanson | Sep 25, 2018
Similar to the Public Relations Society of America’s Copper Anvil awards, which recognize the best in PR programming, the Rocky Mountain Emmy Awards, presented by the Rocky Mountain Southwest Chapter of the National Academy of Television Arts & Sciences (NATAS), showcase excellence in TV news, from writing to production, editing, reporting and more. Among this […]
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Preaching to the choir
Scott Hanson | Sep 19, 2018
I recently attended a celebration of life service for Rev. William O. Smith. Rev. Smith had been a part of our family even before we became a family. He founded the church my in-laws attended. He baptized my wife, Susan, as a baby. He performed the wedding for Susan and me more than 33 years […]
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When social media is really social
Scott Hanson | Sep 14, 2018
A few years ago, I googled myself and found a couple of other Scott Hansons who have backgrounds similar to mine. One is a sports reporter for the Seattle Times and the other is host of the NFL Network’s Red Zone. While on a Southwest Airlines flight recently, I was reading through Southwest, The Magazine […]
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What are the traits of an elite competitor?
Scott Hanson | Sep 5, 2018
I had the opportunity recently to attend a statewide meeting of Arizona high school football coaches. They got to hear first-hand about new rule changes, how old rules would be enforced and more importantly – the significance of “character-based coaching” and teamwork. Bruce E. Brown, director of Proactive Coaching, provided some tremendous insight that applies […]
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Is Social Media Your Online Resume?
Scott Hanson | Aug 30, 2018
So you want to play college football? You want to get hired for that plumb job? Be warned. University of Nebraska head football coach Scott Frost is not unlike many employers. They want to know as much about their prospective hires or recruits as they can. There’s only so much you can learn from a […]
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#MediaMonday – Russell Adams
Scott Hanson | Aug 13, 2018
Today’s #MediaMonday comes to us from Russell Adams, deputy bureau chief of The Wall Street Journal’s corporate bureau. If you’ve seen or heard of the blockbuster movie, “Tag,” Adams’ article in the Journal some six years ago served as the movie-maker’s inspiration. I wrote about it a few weeks ago Russell, time to share: I started […]
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Building Brand Loyalty Through Annual Special Events
Scott Hanson | Aug 7, 2018
Annual special events are a proven way to build and sustain brand loyalty, which we have written about many times, including here, here, here and here, as examples. I recently attended another one that is off-the-charts good. Each day of training camp, the Green Bay Packers players ride kids’ bikes to practice. The players exit […]
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#MediaMonday – William Pitts
Scott Hanson | July 30, 2018
Today’s #MediaMonday comes to us from William Pitts, a reporter/blogger for 12News, KPNX-TV. He’s got a great story!
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Is it Possible To Undress For Success?
Scott Hanson | July 17, 2018
Dressing appropriately for business meetings is imperative. Our rule of thumb is “you should be dressed the same as the others in the meeting,” whether it’s a suit, dress or something a bit more casual. TV Anchors Dressed To Impress When we watch the news, the anchors are in suits and dresses. Tuxedos and formal […]
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What Is The Secret To Success?
Scott Hanson | July 10, 2018
There are so many similarities to winning in business and winning on the field. Read today's blog post for some insight into the Bowden family coaching dynasty.
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