Author Archives: Scott Hanson
Is The Sidewalk America’s New Canvas?
Scott Hanson | May 7, 2020
Communicators are always coming up with new ways to better reach their target audiences. As Americans have been working from home over the last month-plus, the number of people taking to the parks, trails and streets for bike rides, hikes, jogs or walks has become a trend worth noting. It’s fair to say there are […]
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#HMATurns40 — Signs Of Effective PR Efforts
Scott Hanson | Apr 30, 2020
HMA Public Relations has worn many hats over the past 40 years. Learn more about the major PR efforts the team has been involved with over the years.
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Messaging In Sync
Scott Hanson | Apr 22, 2020
"Stay home and wash your hands," is a phrase we now hear daily. During the COVID pandemic, many companies have reverted to the same key messaging surrounding coronavirus. Follow the link to learn more!
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Media Monday – Tray Goodman
Scott Hanson | Apr 6, 2020
It's #MediaMonday! Today, get to know Tray Goodman, producer of the weekly Sunday Mass for the Diocese of Phoenix. Click link to learn more about his 30 year career!
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Who’s mic’d up? I’m mic’d up
Scott Hanson | Mar 31, 2020
Have you ever wondered what athletes are saying on the field? A few team including the Arizona Diamondbacks and Chicago Cubs have hot mic'd their players and coaches for an entertaining twist on America's favorite pastime. Click the link to hear more about these iconic moments!
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COVID-19 Drives Up Open Rates for E-Newsletters
Scott Hanson | Mar 25, 2020
An early trend we are seeing as a result of people working from home is the increase in the open rates of e-newsletters. Read more!
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#MediaMonday – Diane Rehm
Scott Hanson | Mar 23, 2020
Today's #MediaMonday comes all the way from Washington D.C. Meet Diane Rehm, host of the weekly podcast On My Mind produced by NPR. Click the link to get to know her!
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#MediaMonday – Josh Galemore
Scott Hanson | Mar 9, 2020
Today’s #MediaMonday comes to us from Arizona Daily Star photojournalist Josh Galemore. Check out the feature to get to know him!
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Are You Hearing And Listening?
Scott Hanson | Mar 3, 2020
Scott recently learned some tips from U.S. Army interrogator Eric Maddox about how to hear and listen. Check out his findings!
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#HMATurns40
Scott Hanson | Feb 27, 2020
For today’s #ThrowbackThursday, we’re throwing it back to 40 years ago when our agency was founded. Wonder how we got to where we are today? Read more about our history as #HMATurns40!
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Is Local TV News Becoming A Morning Radio Show?
Scott Hanson | Feb 11, 2020
Scott is noticing the polished, professional evening news he once knew is taking on the same characteristics of a morning radio show. Learn more about how local TV news is evolving.
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How to Maximize Industry Luncheons
Scott Hanson | Feb 4, 2020
Happy #TipTuesday! Check out Scott’s advice for how to make the most of industry luncheons. How do you maximize networking events?
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