Author Archives: Rayna Burgett
How Does Social Media Differ from Earned Media?
Rayna Burgett | May 23, 2023
Earned media and social media are significant elements of today’s media landscape with each serving a different role. Rayna Burgett examines the similarities and distinctions between the two in this blog post.
READ MORE
Does A Media Clip = Success?
Rayna Burgett | May 17, 2023
A media clip alone does not demonstrate the success of PR efforts. Read more on what makes a story truly successful with Rayna Burgett in this blog post.
READ MORE
Can Artificial Intelligence Be Used in Public Relations?
Rayna Burgett | May 9, 2023
Every aspect of our daily lives has been touched by AI, from personalized ad experiences to Apple Watches. Rayna Burgett shares more on the impact of AI in the public relations industry in her latest blog post.
READ MORE
Pt. 3: Do Marketing Strategies Look Different for Fashion and Beauty?
Rayna Burgett | May 2, 2023
For the final part of her series on marketing strategies for different industries, Rayna Burgett is taking a look at the fashion and beauty world and sharing what sets the industry apart from the others when it comes to marketing. Read more!
READ MORE
Is Public Relations Like the Eight Ball?
Rayna Burgett | Apr 26, 2023
The eight ball–a solid black ball used to win a game of pool–just may be representative of the public relations landscape. With the proper angle and precise timing, the eight ball and public relations are quite similar. Read more from this blog post by Rayna Burgett.
READ MORE
Pt. 2: Do Marketing Strategies Look Different for Health & Fitness?
Rayna Burgett | Apr 18, 2023
Many people are finding themselves more motivated and interested in health and fitness. Today Rayna Burgett is taking a look at the industry, examining which marketing strategies are most effective. Check it out!
READ MORE
Pt. 1: Do Marketing Strategies Look Different for Food & Beverage?
Rayna Burgett | Apr 13, 2023
There are many marketing strategies for each industry, but how is the food and beverage business different? Rayna Burgett answers the question in the first post of her industry marketing blog series. Check it out!
READ MORE
Can Money Buy Happiness?
Rayna Burgett | Apr 5, 2023
Can money buy happiness? Rayna Burgett shares more on the age-old question and its connection to PR, also discussing some misconceptions surrounding the topic in this blog post. Read more!
READ MORE
How Do I Navigate the Ethical Landscape of PR?
Rayna Burgett | Mar 29, 2023
Part of being a PR practitioner is understanding one’s own priorities. Drawing insight from the PRSA Code of Ethics, Rayna Burgett shares her own personal code of ethics in this blog post. Read more!
READ MORE
How Can YouTube Benefit Your Brand?
Rayna Burgett | Mar 22, 2023
Videos can capture our attention better than just text and images and create entire storylines. Find out the keys to YouTube for your brand and discover new content ideas in this blog post from Rayna Burgett.
READ MORE
Impressions vs. Reach vs. Engagement…What’s the Difference?
Rayna Burgett | Mar 14, 2023
Do you know what separates impressions from reach and engagement and how these factors impact your marketing campaigns? Rayna Burgett talks all about it in her latest blog post. Check it out!
READ MORE
How is PR Different from Advertising?
Rayna Burgett | Mar 9, 2023
While both PR and advertising help build brands and communicate with target audiences, there are a few key differences between the two. Find out more as Rayna Burgett shares them in this blog post. Check it out!
READ MORE