Author Archives: Rachel Brockway
Serena, Serena, Serena
Rachel Brockway | June 26, 2016
So Serena Williams is in the news AGAIN. And (again) not for the right reasons! Just a few short months ago I posted the blog When Sports Players “Meltdown”, about how Serena could not keep her “temper” in check at the Australian Open. Fast forward five months and here we are again, this time Serena […]
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#MediaMonday – Fernanda Santos
Rachel Brockway | June 6, 2016
I am honored to feature today’s #MediaMonday, Fernanda Santos, a veteran New York Times reporter and its Phoenix Bureau Chief since 2012, and the author of a new book, “The Fire Line: The Story of the Granite Mountain Hotshots and One of the Deadliest Days in American Firefighting.” Prior to moving to Phoenix, home base […]
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Crisis Communications – Women: Get On Your Knees
Rachel Brockway | Mar 31, 2016
Most people who know me know that I am passionate about a lot of things (my son is number one and tennis isn’t far behind). So, it probably comes as no surprise that quite often I come across situations regarding tennis that I am moved to write blog posts about. A couple of weeks ago […]
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Crisis Communications – Sharapova’s Drug Crisis
Rachel Brockway | Mar 17, 2016
I seem to be on a path right now to write about crisis communications (I must be part of some multi-platform database from Facebook and Twitter to show me articles I would be interested in – which include public relations and crisis communications) because just a few weeks ago I wrote about Uber’s crisis communications […]
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Crisis Communications – Responding vs Reacting
Rachel Brockway | Mar 10, 2016
Earlier this week I heard about Whole Foods being under fire for selling whole pre-peeled oranges in plastic containers. Very quickly, as a result of social media, Whole Foods (and people who would purchase the product) were being attacked for being too lazy to peel an orange and also the waste of the plastic container […]
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Does #Uber have a Crisis Communications Plan?
Rachel Brockway | Feb 24, 2016
Landis Communications, our Public Relations Global Network (PRGN) partner in San Francisco, shared a post from Carolyn Said, reporter from the San Francisco Chronicle and SFGate, on Twitter titled Uber marshals crisis-response for Michigan shooting spree. Side note: I don’t know who runs the Twitter account over at Landis, but apparently we have the same […]
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#MediaMonday – Rebeka Diaz-Smith
Rachel Brockway | Nov 30, 2015
Each and every Monday, we post a blog to help our readers get to know the media just a little bit better. With a TURN and maybe a TWIST! No, we aren’t posting pitch tips or media lists, but instead great stories from the media themselves about their lives, their work and other little known […]
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#MediaMonday – Susan Lanier-Graham
Rachel Brockway | Nov 23, 2015
Recently, I had the honor of attending a PRSA Phoenix media breakfast (you can read my recap here) which was focused on the Valley’s top lifestyle media. I was lucky to meet and get to speak with Susan Lanier-Graham after she spoke on the panel. Susan, a travel and lifestyle writer, is originally from Virginia, […]
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#MediaMonday – Ella Sogomonian
Rachel Brockway | Oct 19, 2015
Today’s #MediaMonday comes to us from Yuma! It is Ella Sogomonian, multi-media journalist, field reporter, and fill-in anchor for ABC5, CBS13 and FOX9. I first connected with Ella via the statewide work that HMA Public Relations does with the Arizona Commission for the Deaf and the Hard of Hearing (ACDHH). But our paths kept crossing […]
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#MediaMonday – Amanda Solliday
Rachel Brockway | Aug 24, 2015
Today’s #MediaMonday comes to us from one of my favorite places to visit for work – Yuma! It is Amanda Solliday, reporter for KAWC, the NPR station in Yuma. Most of my work in Yuma has been statewide media relations for the Arizona Division of Occupational Safety and Health (ADOSH) and Arizona Commission for the Deaf and the […]
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#MediaMonday – Holly Sweet
Rachel Brockway | July 20, 2015
I am really excited for today’s #MediaMonday blog post as I connected with Holly Sweet via the work that HMA Public Relations does with two of our clients in Yuma, the Arizona Division of Occupational Safety and Health (ADOSH) and Arizona Commission for the Deaf and the Hard of Hearing (ACDHH). Anytime I am in Yuma […]
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#MediaMonday – Sarah Ruf
Rachel Brockway | June 8, 2015
Today’s #MediaMonday comes to us from the City of Maricopa in Pinal County: Sarah Ruf the new editor of Pinal Ways Magazine. I first connected with Sarah via her work at the Maricopa Monitor and San Tan Sun Sentinel via the work that HMA Public Relations does with two of our clients in Maricopa, the […]
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