Author Archives: Annelise Krafft
Say “bon appétit” to yummy digital communication
Annelise Krafft | July 11, 2019
Another, mostly unknown, fun fact about me is that I am obsessed with cooking. I dabble in my spare time, but mostly enjoy learning about cooking techniques and watching videos from experts. One of my great loves: Bon Appétit Magazine. Bon Appétit, an award-winning food lifestyle magazine with a focus on cooking, fashion, travel, technology, […]
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#MediaMonday – Martha Maurer
Annelise Krafft | July 8, 2019
Today’s #MediaMonday comes to us from Martha Maurer, News Director at KTAR News 92.3 FM in Phoenix. She oversees the editorial and breaking news decision-making of the largest radio news team in Arizona. Martha, time to share: My journalism career began in television, not in radio. During my last year at the Walter Cronkite School […]
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Arizona’s Family Meet-and-Greet Luncheon
Annelise Krafft | June 25, 2019
Last week, I attended a broadcast media luncheon with Arizona’s Family, put on by PRSA Phoenix. Attendees had the chance to hear from a diverse panel of the Arizona’s Family team about how they remain unbiased in their reporting and their opinions of the perfect pitch. Panelists included Jennifer Jones, senior content coordinator; Sean McLaughlin, […]
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#MediaMonday – Shoshana Leon
Annelise Krafft | June 24, 2019
Today’s #MediaMonday comes to us from Shoshana Leon, a corporate communications professional and contributing writer to Phoenix Bites, AZ Food and Wine and Images Arizona. She recently launched Foodie Fo Sho, a resource for culinary news and events in the Valley. So, Shoshana, time to share! What’s your story? I’m a University of Arizona graduate […]
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How to market during Pride Month
Annelise Krafft | June 19, 2019
June is Pride Month – a celebration of the LGBTQ+ community. This year is especially meaningful to LGBTQ+ people because it commemorates the 50th anniversary of the Stonewall riots, which occurred in June 1969 and inspired the June celebration. Like many other national holidays, Pride Month gives brands an opportunity to use targeted marketing to […]
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#MediaMonday – Christine Goodfriend
Annelise Krafft | June 17, 2019
Today’s #MediaMonday features Christine Goodfriend, assignment editor at Fox 10 Phoenix. A crucial gear behind the scenes, she has been with Fox 10 for the better part of 20 years – preparing to celebrate her anniversary in February 2020. Christine, time to share! Before moving to Phoenix to work at Fox 10, I was an […]
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#FunFactFriday – Summer Solstice
Annelise Krafft | June 7, 2019
Summer is upon us! You know what that means: drinks by the pool, time to work on the perfect golden tan and overwhelming Arizona heat. As a native Phoenician, I’m not true to my roots in absolutely dreading the heat, but this time of year also brings along a slew of fun times and memorable […]
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Dare to be Deliberate
Annelise Krafft | May 31, 2019
This week, I went to another monthly meeting for the PRSA Phoenix New Pros Mentorship Program. While the last meeting discussed PR as a lifestyle, this week we focused on how to streamline career choices to help meet professional goals, with the help of Linsey Careers’ Dare to be Deliberate Career Action Plan. The group […]
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Crisis communication in the time of YouTube
Annelise Krafft | May 22, 2019
As the resident Gen Z / millennial hybrid on the HMA team, I feel that it is my duty to report on a topic that is wildly popular among young people: vlogging. Vlogging, or video blogging, can be found all over YouTube, with its earliest forms dating back only as far as 2000. Vlogging is […]
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Embracing a Cult Following
Annelise Krafft | May 21, 2019
As Game of Thrones excitement dies down just days after the series finale, I can’t help but notice that references have been popping up everywhere – even at my favorite coffee shop. People far and wide have been taking advantage of Game of Thrones’ outrageous fandom. Starting with 2.5 million viewers in season one, the […]
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Twitter: What not to do
Annelise Krafft | May 17, 2019
The first step to doing social media right is knowing what not to do. While scrolling through PR Daily, I came across an article called “5 Twitter gaffes brand managers should avoid.” While each of the points are valuable, I am going to relay the top three I feel are the most important. You don’t […]
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Social media done right
Annelise Krafft | May 16, 2019
When it comes to social media, creativity and originality are key to engaging with your audience. Over the last few weeks, I’ve noticed a few social media accounts that are really doing it right. Here are the top three accounts that are rocking social media right now: CIA The CIA recently joined Instagram, with a […]
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