Author Archives: Annelise Krafft
#MediaMonday – Kris Pickel
Annelise Krafft | Oct 21, 2019
Happy #MediaMonday! Today we’re getting to know Kris Pickel of CBS 5 as part of our five-part series on the Rocky Mountain Emmy awards. Follow the link to read her story!
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The Impact of a Whistleblower
Annelise Krafft | Oct 10, 2019
With news of whistleblowers currently flooding the media, learn more about the experience of local whistleblower Paula Pedene.
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Lessons Learned at the 2019 SPJ Valley Publicity Summit
Annelise Krafft | Oct 1, 2019
This past Saturday marked the 16th annual Valley Publicity Summit, presented by SPJ. Check out the advice Annelise got from local media pros!
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#MediaMonday – León Felipe González
Annelise Krafft | Sep 23, 2019
Up next in our five-part #MediaMonday series on the Rocky Mountain Emmys is León Felipe González of Univision Arizona. Check out his story!
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Flu Season Marketing
Annelise Krafft | Sep 18, 2019
As flu season approaches, Annelise breaks down her recent experience getting a flu shot and how CVS marketed the service to her.
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Agency Pros Offer Advice to Young Professionals
Annelise Krafft | Sep 11, 2019
At the latest meeting for the PRSA Phoenix New Pros Mentorship Program, Annelise heard from a panel of mid-career PR agency professionals. Find out what advice they offered young PR pros.
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What is snackable content?
Annelise Krafft | Aug 28, 2019
Social media trends come and go, but strategies for increasing engagement have a much longer shelf life. One of my favorite strategies is “snackable content,” or bite-sized bits of information that help grab and hold the teeny tiny attention spans that fill social media. Snackable content is meant to be easily digestible, with a delicious […]
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Small town crisis communications
Annelise Krafft | Aug 13, 2019
Recently, I went on a family trip to Carlsbad, Calif.; a charming little town my family has visited annually since I was a kid. While exploring our favorite nostalgic shops and local haunts, we found ourselves at the most popular breakfast stop in town. While enjoying breakfast at the newspaper-themed café – which included three […]
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#MediaMonday – Ashley Flood
Annelise Krafft | Aug 5, 2019
Today’s #MediaMonday features Ashley Flood, managing editor at KTAR News. She is the eyes and ears of the newsroom, working alongside reporters, editors and anchors to make sure KTAR listeners have the most accurate and important news stories throughout their day. Ashley, time to share! What is your story? How did you get into journalism? […]
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Why is Snapchat taking over Instagram?
Annelise Krafft | Aug 1, 2019
Snapchat has recently revealed it has added 13 million daily active users over the past quarter, bumping its total daily user count to the highest number the app has seen in recent years – 203 million. With the confidence boost that came along with rising numbers, Snapchat has also introduced a hilarious global ad campaign […]
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Like father, like daughter
Annelise Krafft | July 26, 2019
Now that my parents are empty nesters, a lot of time has been dedicated to decluttering our house and prepping my parents for the eventual downsize they will make away from my childhood home. Along with the years of mile-long CVS receipts and unused coupons we saved, we have stumbled across countless childhood memories – […]
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#FunFactFriday – Apollo 11
Annelise Krafft | July 19, 2019
Happy #FunFactFriday! Today, we're sharing fun facts about the Apollo 11, which is celebrating its 50th anniversary this weekend.
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