Author Archives: Abbie Fink
#MediaMonday – Cinco de Mayo
Abbie Fink | May 5, 2014
Cinco de Mayo — or the fifth of May — commemorates the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War (1861-1867). A relatively minor holiday in Mexico, in the United States Cinco de Mayo has evolved into a celebration of Mexican culture and heritage, particularly in areas with […]
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Don’t be fooled…#SpinSucks
Abbie Fink | Apr 1, 2014
Ask any PR professional what’s the one word they hate the most when describing what we do in our profession and it is a safe bet that word will be “spin.” And one professional that is determined to change that perception is Gini Dietrich, author of the blog SpinSucks and the just-released book aptly called […]
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Steve McKee’s Power Branding to close out 2014 Counselors Academy Conference
Abbie Fink | Mar 14, 2014
I’ve known Steve McKee for a very long time. I was new in my career, working at another PR agency in Phoenix, and he was an account executive at one of the local advertising agencies. We shared a client. Little did I know then that as our careers advanced and he would leave the market […]
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#BookClub – Lean In
Abbie Fink | Feb 26, 2014
I have to admit, with all the excitement around Sheryl Sandberg’s book, Lean In, when it came out a few months ago, I was eager to read it. I even bought an extra copy for my friend Dana Hughens. But now that I have worked my way thought it, I have to say that I […]
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#MediaMonday – Mark Lewis
Abbie Fink | Feb 24, 2014
As you know, each Monday we profile a member of the media, giving you an inside look into who they are and what they do. This week’s comes from Mark Lewis. I met Mark when he worked at Channel 12 as a sportscaster. I was working for the Fiesta Bowl at the time and he […]
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What is it about Libras and communicators?
Abbie Fink | Oct 3, 2013
Thanks to Facebook, we get a daily reminder of our friends’ upcoming birthdays. When I glanced at the list late last week I realized I have quite a few friends in the communications industries whose birthdays fall under the Libra astrological sign (including three of us here at HMA). I wonder what it is about […]
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#MediaMonday – The Tim and Willy Show Returns to Valley Airwaves with Broadcast Partner Skyview Networks
Abbie Fink | Sep 16, 2013
We have a long history with Tim and Willy. Scott knew Tim in college; I first met Tim when I was working for another agency and he did a live remote with me for one of my clients. Over the years we’ve worked with the team in Tucson and then back here on the airwaves […]
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#MediaMonday – Republic nixes opinions
Abbie Fink | Aug 19, 2013
The recent layoffs at the Arizona Republic are also impacting the opinion pages, both print and online. A recent Phoenix New Times blog post goes into some of the details. It seems that the community sections will no longer be accepting letters to the editor, opinion pieces and the popular My Turn columns. I kind […]
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Book Club – The Advantage
Abbie Fink | Jan 15, 2013
Welcome to the first post of the year in the ongoing HMA Book Club series. We haven’t had an entry in a while – lots of other great stuff on our blog, but we just haven’t had time for a book discussion. So we might as well start fresh in January, right? My friend Steve […]
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#MediaMonday – Flo Eckstein
Abbie Fink | Dec 10, 2012
Happy Hanukkah! Today’s Media Monday is Flo Eckstein, publisher of the Greater Phoenix Jewish News. Truth be told, I’ve known about the paper for 40 years. The Jewish News is the number-one resource for news about the Jewish community in the Valley. So even before I was a public relations professional, I was pitching stories […]
READ MORE#MediaMonday – That’s what tape delay is for
Abbie Fink | Oct 1, 2012
By now, everyone has probably heard about Friday’s high-speed chase in the Phoenix-area that ended with the suspect taking his own life…live on TV. Yep, that’s right. Fox News was high above the skies of Phoenix, live, during the incident. And although reporter Shepard Smith was calling for the tape delay, the control […]
READ MORE#MediaMonday – Arizona Republic launches new subscription model
Abbie Fink | Aug 27, 2012
I say it is about time! I have thought for quite some time that the newspaper industry was way behind the rest of the media business…providing all that content for FREE. What is up with that? Sure, it may have come as a surprise to most people when the Arizona Republic announced it […]
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