Author Archives: Abbie Fink
#BookClub – Trust Me, PR is Dead
Abbie Fink | Sep 29, 2015
How could I not read a book with that title? After all, if PR is dead, I’m going to have to start thinking about a new career. The book was written by Robert Phillips, formerly with Edelman. HMA Public Relations, at one time, was an Edelman affiliate office, so I’ve always been interested in the […]
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Is it better to be first or right?
Abbie Fink | June 10, 2015
The relative ease of posting something to a social media channel has turned all of us into “journalists.” I intentionally put the word in quotes because journalist is a profession, with a code of ethics. But thanks to smart phones and open-source blog services, anyone can become a “journalist” by simply hitting the submit button. […]
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#Media Monday – Robyn Moore
Abbie Fink | Mar 16, 2015
I am a big country music fan. KNIX FM is my morning wake-up station. Has been for years. And it was such a nice surprise to hear that that Robyn Moore was going to join the Ben and Matt show in the mornings. Some of you may remember Robyn as she was a public relations […]
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#MediaMonday – Julie Cart, Los Angeles Times
Abbie Fink | Jan 26, 2015
For the past two years, I have participated in an alumni panel for ASU’s Cronkite School during homecoming activities. Julie Cart has been part of the panel both of those years. We had some great conversations and I thought it would be fun to profile her here on Media Monday. Our other panelist this year […]
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#MediaMonday – Linda Kauss, Supreme Court/Justice Department Editor, USA Today
Abbie Fink | Nov 10, 2014
Regular readers of our blog know that we do a weekly feature called Media Monday, where we ask a member of the media to tell us a little bit about themselves. Last week I had the opportunity to sit on an alumni panel for ASU’s Cronkite School homecoming celebration with Linda Kauss of USA Today. […]
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#BookClub – How Great Women Lead
Abbie Fink | Oct 1, 2014
More than the title, what intrigued me about this book was that it was co-written by a mother and daughter. What an amazing experience that must have been to travel the world, interviewing women leaders and creating a book with some of lessons learned from each visit. From presidents and ambassadors, actresses to fashion designers, […]
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#BookClub: Sweepus Underum Carpetae – Leadership Lesson from The Lost Thing
Abbie Fink | May 16, 2014
I came across a list several weeks ago that talked about five childrens’ books that all business people should read. And since HMA does a book club and there are five of us and five books, I purchased them all and each of us will be writing about one of those books in the weeks […]
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#MediaMonday – Cinco de Mayo
Abbie Fink | May 5, 2014
Cinco de Mayo — or the fifth of May — commemorates the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War (1861-1867). A relatively minor holiday in Mexico, in the United States Cinco de Mayo has evolved into a celebration of Mexican culture and heritage, particularly in areas with […]
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Don’t be fooled…#SpinSucks
Abbie Fink | Apr 1, 2014
Ask any PR professional what’s the one word they hate the most when describing what we do in our profession and it is a safe bet that word will be “spin.” And one professional that is determined to change that perception is Gini Dietrich, author of the blog SpinSucks and the just-released book aptly called […]
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Steve McKee’s Power Branding to close out 2014 Counselors Academy Conference
Abbie Fink | Mar 14, 2014
I’ve known Steve McKee for a very long time. I was new in my career, working at another PR agency in Phoenix, and he was an account executive at one of the local advertising agencies. We shared a client. Little did I know then that as our careers advanced and he would leave the market […]
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#BookClub – Lean In
Abbie Fink | Feb 26, 2014
I have to admit, with all the excitement around Sheryl Sandberg’s book, Lean In, when it came out a few months ago, I was eager to read it. I even bought an extra copy for my friend Dana Hughens. But now that I have worked my way thought it, I have to say that I […]
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#MediaMonday – Mark Lewis
Abbie Fink | Feb 24, 2014
As you know, each Monday we profile a member of the media, giving you an inside look into who they are and what they do. This week’s comes from Mark Lewis. I met Mark when he worked at Channel 12 as a sportscaster. I was working for the Fiesta Bowl at the time and he […]
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