Author Archives: Abbie Fink
Just like that, 24 years
Abbie Fink | June 8, 2017
Abbie has now spent more than half of her professional working career here at HMA Public Relations. Despite being in the PR business for nearly 30 years, this year has been surprisingly full of firsts for her, both personally and professionally.
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The Candy Bar Personality Test
Abbie Fink | May 31, 2017
Who doesn't like to take a personality test? And when it tells you what type of candy you are, what could be more fun?! Are you sweet or are you sour? [Click below for more]
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AP Stylebook Makes Changes in Its New Edition
Abbie Fink | May 25, 2017
An AP Stylebook update is coming May 31. For journalists, the AP Stylebook is an essential tool, so we're interested to see what they've changed. [Click below for more]
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What’s Your Story?
Abbie Fink | May 12, 2017
One of the first sessions at the PRSA Counselors Academy conference this year was a storybranding survey identifying your leadership strengths and weaknesses...so, what's yours? [Click below for more]
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Focus on Only What You Can Do and Give the Rest Away
Abbie Fink | May 3, 2017
PRSA Phoenix brought Elise Mitchell, APR, Fellow PRSA and author of Leading Through the Turn, to town to speak about leadership. Abbie shares her takeaways. [Click below for more]
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How Do Communicators Get a Seat at the Table?
Abbie Fink | Apr 26, 2017
Abbie recently spoke on a panel for the Arizona Technology Council. The topic? The role of marketing and communications in the tech industry. [Click below for more]
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“PR Problem” or Operational Issue?
Abbie Fink | Apr 11, 2017
Are you sure what you have is a PR problem? Or do you have an operational issue on your hands that the PR team now has to handle? [Click below for more]
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#MediaMonday – Leisah Woldoff
Abbie Fink | Apr 10, 2017
As April 10 marks the beginning of the Passover holiday, we thought it was fitting to profile the managing editor of the Jewish News of Greater Phoenix for #MediaMonday. [Click below for more]
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Politics – Helpful or Hurtful?
Abbie Fink | Apr 7, 2017
Should you disclose your political affiliation? Be it a resume, scholarship application or something else? [Click below for more]
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Twitter is a Valuable Tool for Today’s Journalists
Abbie Fink | Mar 29, 2017
Since the beginning, editors have been skeptical about the newsgathering function of Twitter, and rightfully so. But it has proven to be a powerful tool for today's journalists. [Click below for more]
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My Nation’s Capitol Experience
Abbie Fink | Mar 14, 2017
Abbie's business travel took her to Washington, D.C. last week. While she's been to D.C. half a dozen times for business travel, this time, for the first time, she got to be part of the legislative process. [Click below for more]
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Crossing the I-Beam
Abbie Fink | Mar 1, 2017
Abbie shares her thoughts on the three gaps that exist in our lives after seeing Hyrum Smith, 3Gaps training company CEO and chairman, speak on the topic. [Click below for more]
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