Author Archives: Abbie Fink
ASU PRSSA: What I learned at National Conference
Abbie Fink | Oct 19, 2017
HMA was pleased to sponsor the ASU PRSSA chapter’s representatives at the international conference, including Taylor Bishop, shares her perspective here. [Click below for more]
READ MORE
The Invincible Vince Papale
Abbie Fink | Oct 10, 2017
The most recent Accelerent breakfast hosted Vince Papale, the former Philadelphia Eagles walk-on legend and the inspiration for the film “Invincible.” [Click below for more]
READ MORE
What is Community?
Abbie Fink | Oct 3, 2017
When it comes to community, what exactly is it and why do we all want to be a part of one? All this and more in today's blog post. [Click below for more]
READ MORE
#MediaMonday – Allison Rodriguez
Abbie Fink | Sep 25, 2017
Allison Rodriguez is a multimedia journalist for ABC15 News, but what does she enjoy doing when she isn't chasing down stories? From favorite destinations to top music picks, Abbie's got the scoop!
READ MORE
More Direct Connections Expected During NFL Season
Abbie Fink | Sep 19, 2017
At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy. The league recognized the power of social media in creating conversations with the fans and rather than restrict its use, therefore finding more and more ways to embrace it. […]
READ MORE
5 Steps to Finding the Right PR Firm
Abbie Fink | Sep 12, 2017
Our PRGN partner agency, Landis Communications, has put together a 5-step guaranteed process to help you identify the perfect agency for your PR needs. [Click below for more]
READ MORE
Civil Dialogue
Abbie Fink | Aug 30, 2017
Last week's Phoenix PRSA Masters Practitioners event proved that it is possible to talk politics and keep emotions at bay. [Click below for more]
READ MORE
#FakeNews: Why We Click It, How to Stop
Abbie Fink | Aug 18, 2017
You can’t go a day without someone bringing up fake news. So earlier this week, Abbie attended the SPJ Phoenix event on the subject in order to understand it better. [Click below for more]
READ MORE
Small Town USA
Abbie Fink | Aug 11, 2017
The phrase, six degrees of separation, has been used a lot this week. Once again, Abbie proves how Phoenix is a big small town. [Click below for more]
READ MORE
I’ve Been a Member of the Club for 30 Years
Abbie Fink | Aug 1, 2017
Today marks Abbie Fink's 30th anniversary as a member of the Public Relations Society of America! [Click below for more]
READ MORE
#MediaMonday – Denby Fawcett
Abbie Fink | July 31, 2017
Today’s #MediaMonday is a bit of a history lesson about Denby Fawcett's time as a war correspondent during the Vietnam War. [Click below for more]
READ MORE
What's in a Name?
Abbie Fink | July 27, 2017
Time, Inc. recently announced that it is considering a name change as part of its re-branding effort. Senior executives say the move would be a marketing strategy “intended to reposition the publisher as a modern media company with growing digital and video ventures.”
READ MORE