Author Archives: Abbie Fink
Planning for the Unexpected: Five Best Practices for Risk Management
Abbie Fink | Feb 20, 2018
This guest post is provided by Keri McIntosh, Senior Vice President, Events, CMP at The Castle Group, our PRGN partner in Boston, with offices in Atlanta and Maui. She offers five best practices for risk management when it comes to planning events.
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#TipForTuesday – What is Leadership?
Abbie Fink | Feb 13, 2018
This month's #TipForTuesday on the characteristics of leadership hits on the importance of creativity/innovation, honesty and customer satisfaction. [Click below for more]
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Do PR People Still Send News Releases?
Abbie Fink | Feb 6, 2018
News releases aren't dead, but there are a few things to keep in mind when sending them. Abbie has compiled some of these dissemination tips. [Click below for more]
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How Crock-Pot’s Response to This is Us is a Perfect PR Response
Abbie Fink | Feb 1, 2018
We now know that a faulty slow-cooker and no batteries in the smoke detector kills Jack in This Is Us. And here's Crock-Pot's perfect PR response. [Click below for more]
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What, No Clydesdales?
Abbie Fink | Jan 30, 2018
You heard it right; there will be no Clydesdales in this year's Budweiser Super Bowl ad. Instead, the company is taking a philanthropic turn. [Click below for more]
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Whatever happened to Gawker?
Abbie Fink | Jan 25, 2018
Peter Thiel is now making an offer to buy Gawker’s remaining assets, which brings up further arguments about the importance of preserving free press. [Click below for more]
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Should a brand take a stand on sensitive topics?
Abbie Fink | Jan 18, 2018
A study from Sprout Social found that consumers think it is important for brands to use their influence to help shape social and political discussions. [Click below for more]
READ MORE#TipForTuesday – What is Leadership?
Abbie Fink | Jan 9, 2018
Our #TipForTuesday is back every second Tuesday of the month! Be sure to tune into these posts, which we're calling "What Is Leadership." [Click below for more]
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A Case Study for a Case Study
Abbie Fink | Jan 4, 2018
A case study is a great way to present your agency in a positive light. But how can you best provide this information without overwhelming and oversharing? [Click below for more]
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Happy Happy Merry Merry
Abbie Fink | Dec 22, 2017
From the HMA Public Relations Team, Hats Off to a Happy Holiday Season and Bright New Year. Our offices will be closed for the holidays, re-opening on Tuesday, January 2, 2018. Should you need to reach one of us, please feel free to email us at info@hmapr.com and we’ll be sure to be back in […]
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Even #60Minutes Is Sometimes on Shaky Ground
Abbie Fink | Dec 14, 2017
During 60 Minutes' 50th anniversary show, it was revealed that some stories reported were inaccurate or incorrect. So how did the longest-running broadcast in primetime television history earn its credibility back? [Click below for more]
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Create a Customer-Focused Culture
Abbie Fink | Dec 5, 2017
All businesses today spend time discussing office culture and the way they should treat customers/clients. Lisa Ford shared some valuable insights on this topic at the last Accelerent breakfast. [Click below for more]
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