Author Archives: Abbie Fink
It is time for spring cleaning?
Abbie Fink | Apr 24, 2019
I subscribe to dozens of blogs, newsletters, online magazines, etc. When I’m stuck for an idea for a blog post, I click through some of these for some “blog”spiration. The theme of a few of these missives these past weeks has been spring cleaning. From the Take the Lead blog comes this one called […]
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Happy National Columnists Day
Abbie Fink | Apr 18, 2019
Happy National Columnists Day! This day is dedicated to increasing awareness of the importance and contributions made by writers.
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Board service is a time commitment, but worth it
Abbie Fink | Apr 10, 2019
I was chatting with my folks over the weekend and was running through the long (very long) to-do list I needed to accomplish before the start of the PRSA Western District Conference. My pal Michelle Olson and I are co-chairing the two-day, sold-out conference here in Phoenix this week. My mom asked me if I […]
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Blazing Your Own Trail
Abbie Fink | Apr 3, 2019
The last of the presenters in the inaugural season of the #ArizonaSpeakerSeries was Dr. Jane Goodall. That’s right, the lady who lived with the chimpanzees. And today just happens to be her 85th birthday. And let me tell you, Dr. Goodall is one feisty lady. In July 1960, at the age of 26, she traveled […]
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#BookClub: The Fire Line
Abbie Fink | Mar 29, 2019
I’ve been in a book club for about 20 years. We’ve been as big as 15 people and as small as three members over the years. We come from all walks of life – single, married, divorced, widowed, kids, no kids, working, retired, you get the picture. But the one thing we have in common […]
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What do employers look for on your social media?
Abbie Fink | Mar 13, 2019
I do a fair amount of informational interviews. These conversations with recent or soon-to-be college graduates are a great way for them to meet with potential employers without the pressure of a job interview. There are some common questions that are always asked – What is a typical day look like? Why did you choose […]
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It’s not about the numbers
Abbie Fink | Mar 8, 2019
When social media first started to become an important part of a communications strategy, we spent a lot of time figuring out how to increase the number of followers our various social media accounts had. We strived to hit certain milestones (help us reach 1,000 followers). We created incentives for people to like our page […]
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Podcasting – the art of story
Abbie Fink | Feb 28, 2019
I’m teaching an intro to social media class at Phoenix College. My students included re-careering adults, returning students and typical college-age kids. Throughout the class, we are discussing a variety of different social media platforms and how they apply to small business. By the end of the semester, each student will have prepared a social […]
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The Sky is Not the Limit
Abbie Fink | Feb 21, 2019
How does a less than stellar high school student find his way to college and eventually in space? By reading a book. Captain Scott Kelly, the most recent presenter at the Arizona Speaker Series, readily admits that he was not the best student and had it not been for the appealing cover of the book, […]
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#TipForTuesday – Listen, Learn and Share
Abbie Fink | Feb 5, 2019
The Arizona Speaker Series has hosted four very different presenters – Sanjay Gupta, Vice President Joe Biden, James Comey and last week, Condoleezza Rice. With three more speakers to go, I can honestly say that I have gotten my money’s worth. Now, that doesn’t mean I’ve liked all the presenters. And I think that is […]
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So much news in just 100 words
Abbie Fink | Jan 24, 2019
Just about a year ago now, HMA Public Relations launched The Arizona 100, a twice-monthly digital publication that provides quick, concise, yet thorough, news of the people, events, activities and news shaping Arizona. Each of the 100-word stories focus on everything from business news, management, healthcare and real estate to arts, entertainment, history and restaurants. […]
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TipForTuesday – James Comey: Truth Exists, Measure Our Leaders By It
Abbie Fink | Jan 22, 2019
I have been attending the Arizona Speakers Series at Comerica Theatre. The organizers have brought together some amazing speakers that to-date have included Sanjay Gupta and Vice President Joe Biden. James Comey was on tap for last week. And as expected, he did discuss the Mafia, emails and getting fired. No need to rehash any […]
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