Author Archives: Abbie Fink
How to prepare yourself to be a virtual expert resource
Abbie Fink | Mar 17, 2020
As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. Learn more about how you can prepare for virtual interviews.
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How to handle a crisis when the crisis isn’t yours
Abbie Fink | Mar 4, 2020
What happens when your strategic plan doesn’t go according to plan? The COVID-19, or coronavirus, is a crisis that can affect any business. Read more about what you can do in times of public health crisis such as the #CoronavirusCrisis.
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#FunFactFriday – What will you do with your extra day?
Abbie Fink | Feb 28, 2020
It’s #FunFactFriday! We all know that tomorrow is Leap Day, but do you know how to tell if it is a #LeapYear? Or why event planners love this day? We’ve got all your answers! Check out these unconventional fun facts you may not know about #LeapDay.
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Monday Morning “Quarterbacking” the Super Bowl
Abbie Fink | Feb 5, 2020
We're pretty sure we weren’t the only office that spent some time on Monday morning discussing the Super Bowl. What were your opinions?
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#HMATurns40 – A bit of our history
Abbie Fink | Jan 30, 2020
This year marks the 40th anniversary of our agency. Take a trip down memory lane with Abbie to learn some of our history!
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What is your personal communications style?
Abbie Fink | Jan 22, 2020
Are you confident and self-assured, or more laid-back and easy going? Find out the four most common communication styles, and how they interact in the workplace.
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Why it is important to stay connected
Abbie Fink | Jan 15, 2020
In a recent meeting, Abbie noticed that networking goes beyond business. Click the link to read more about her personal approach to staying connected.
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PR Disasters of 2019
Abbie Fink | Dec 18, 2019
As we look back at some of the PR disasters from this year, many seem to not be PR problems at all. Read more from Abbie on how to shift the conversation and focus on the positive PR stories.
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Lessons learned from a semester of teaching
Abbie Fink | Dec 12, 2019
Abbie just wrapped up her second semester of teaching social media for small business at Phoenix College. Check out her lessons learned along the way!
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Happy Thanksgiving
Abbie Fink | Nov 27, 2019
From all of us at HMA Public Relations, we hope you have a wonderful Thanksgiving! To spread the spirit of the holiday, Abbie Fink has penned a Thanksgiving poem. Click here to read!
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A Picture is Worth a Thousand Words: Using Behavioral Insights in Visual Communication
Abbie Fink | Nov 14, 2019
Terry Flynn and Tim Li of McMaster University wrote an article for the Institute for Public Relations about the benefits of using behavioral insights in visual communication. Read more!
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#MediaMonday – Laurel Morales
Abbie Fink | Oct 28, 2019
Today’s #MediaMonday comes to us from Laurel Morales, senior field correspondent for KJZZ’s Fronteras Desk. Learn more about her!
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