Author Archives: Abbie Fink
#BookClub: The Fire Line
Abbie Fink | Mar 29, 2019
I’ve been in a book club for about 20 years. We’ve been as big as 15 people and as small as three members over the years. We come from all walks of life – single, married, divorced, widowed, kids, no kids, working, retired, you get the picture. But the one thing we have in common […]
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What do employers look for on your social media?
Abbie Fink | Mar 13, 2019
I do a fair amount of informational interviews. These conversations with recent or soon-to-be college graduates are a great way for them to meet with potential employers without the pressure of a job interview. There are some common questions that are always asked – What is a typical day look like? Why did you choose […]
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It’s not about the numbers
Abbie Fink | Mar 8, 2019
When social media first started to become an important part of a communications strategy, we spent a lot of time figuring out how to increase the number of followers our various social media accounts had. We strived to hit certain milestones (help us reach 1,000 followers). We created incentives for people to like our page […]
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Podcasting – the art of story
Abbie Fink | Feb 28, 2019
I’m teaching an intro to social media class at Phoenix College. My students included re-careering adults, returning students and typical college-age kids. Throughout the class, we are discussing a variety of different social media platforms and how they apply to small business. By the end of the semester, each student will have prepared a social […]
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The Sky is Not the Limit
Abbie Fink | Feb 21, 2019
How does a less than stellar high school student find his way to college and eventually in space? By reading a book. Captain Scott Kelly, the most recent presenter at the Arizona Speaker Series, readily admits that he was not the best student and had it not been for the appealing cover of the book, […]
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#TipForTuesday – Listen, Learn and Share
Abbie Fink | Feb 5, 2019
The Arizona Speaker Series has hosted four very different presenters – Sanjay Gupta, Vice President Joe Biden, James Comey and last week, Condoleezza Rice. With three more speakers to go, I can honestly say that I have gotten my money’s worth. Now, that doesn’t mean I’ve liked all the presenters. And I think that is […]
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So much news in just 100 words
Abbie Fink | Jan 24, 2019
Just about a year ago now, HMA Public Relations launched The Arizona 100, a twice-monthly digital publication that provides quick, concise, yet thorough, news of the people, events, activities and news shaping Arizona. Each of the 100-word stories focus on everything from business news, management, healthcare and real estate to arts, entertainment, history and restaurants. […]
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TipForTuesday – James Comey: Truth Exists, Measure Our Leaders By It
Abbie Fink | Jan 22, 2019
I have been attending the Arizona Speakers Series at Comerica Theatre. The organizers have brought together some amazing speakers that to-date have included Sanjay Gupta and Vice President Joe Biden. James Comey was on tap for last week. And as expected, he did discuss the Mafia, emails and getting fired. No need to rehash any […]
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What is Content Marketing?
Abbie Fink | Jan 17, 2019
Chances are that you have probably been on the receiving end of a content marketing strategy. And although the popularity of content marketing has increased in recent years thanks to the internet, organizations have been doing content marketing for decades. Did you know that John Deere, the famous tractor company, started publishing a magazine back […]
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#MediaMonday – Kelsey Myers
Abbie Fink | Jan 7, 2019
Kelsey Myers is a producer with CBS News, based in Los Angeles. He reached out to me as I was the spokesperson for a story he was working on. It was an intense couple days, lots of back-and-forth emails and phone calls. The stories turned out great. Once complete, Abbie reached out to Myers for this profile, which is similarly great. Take a look.
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Seasons GrEATings
Abbie Fink | Dec 21, 2018
For as long as I’ve worked at HMA, come mid-October, we begin talking about our holiday card. You see we have a tradition, that our card goes out in the mail the day before Thanksgiving, so that when our clients, colleagues and media get back to work from the long weekend, our card is waiting […]
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Do you prefer to read or watch the news?
Abbie Fink | Dec 19, 2018
Personally, I prefer to read the news. Admittedly, that often means scrolling through the newspaper on my phone first thing in the morning, but it is reading nonetheless. I do subscribe to the Arizona Republic, getting it delivered on Wednesdays and Sundays. Nothing quite like taking the time on a Sunday morning to read the […]
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