Author Archives: Scott Hanson
Surrounding Yourself With Greatness
Scott Hanson | Dec 13, 2018
One of the Facebook groups I am a member of recently posed the question: College campuses have their own police departments, yet football coaches are always surrounded by state troopers even during home games. Why is that? Now in the throes of the college bowl season, we’ll get plenty of chances to see it. An […]
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Digital/Online Communications is Key Growth Area Worldwide
Scott Hanson | Dec 7, 2018
Digital/online communications has been recognized almost worldwide as the area where agencies saw the most growth during 2018. In a report issued by the International Communications Consultancy Organization (ICCO), digital/online communications was the top growth area for agencies in regions including the United Kingdom, North America, Middle East, Latin America, Eastern Europe, Asia-Pacific and Africa. […]
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Who Provides Inspiration?
Scott Hanson | Dec 4, 2018
The HMA Public Relations team has many opportunities throughout the year for professional development. Sometimes team members attend seminars related to our industry, sometimes they attend speeches given by recognized thought-leaders and sometimes they attend events featuring outstanding speakers with motivational or inspirational messages. In no particular order, here is our list of the top […]
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Importance of telling your stories
Scott Hanson | Nov 27, 2018
Mike Pierce, known as “Antarctic Mike,” was one of the first to run the Antarctic Ice Marathon. He later became the first American to run the Antarctic 100k, a 62-mile jaunt on an ice shelf 600 miles from the South Pole. Click to read Scott’s recap of Pierce’s recent speech at an Accelerent breakfast.
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Trusted News Sources
Scott Hanson | Nov 15, 2018
The differences between news and opinion have been blurred for some time now. It’s imperative for astute citizens to realize the difference. News literacy is more important now than ever before. Watching and getting “news” from organizations with an overt political bent will taint the news/opinion lines. A recent survey from The Hollywood Reporter and […]
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What is the expectation economy?
Scott Hanson | Nov 14, 2018
When we agree to pay money for something, we have certain expectations. It could be related to the quality of the product or more importantly today, the service related to the transaction. According to TrendWatching, “The expectation economy is an economy inhabited by experienced, well-informed consumers from Canada to South Korea who have a long […]
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#MediaMonday – Mark Field
Scott Hanson | Nov 12, 2018
There are some 700,000 veterans living in Arizona. A “thank you for your service” is always appropriate, especially on Veteran’s Day. Today’s #MediaMonday comes to us from Mark Field, a U.S. Navy veteran himself. He is the publisher and editor of Arizona Veteran’s Magazine, a publication dedicated to Arizona residents who have served our country. This […]
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Effective Proactive Communications
Scott Hanson | Nov 7, 2018
HMA Public Relations recently completed a successful proactive communications project for a land developer. We held a public town hall-type event in which relevant information from industry experts, including an economist, economic development executive, land-planning architect and the developer was shared. The client understands how important it is to be ahead of the curve when […]
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#BookClub — Munsey Business
Scott Hanson | Oct 30, 2018
I recently finished reading Munsey Business, written by longtime Valley weatherman Dave Munsey. Dave retired last year after 51 years in broadcasting – the last 42 of them in Phoenix at Channel 10 (FOX 10). Munsey Business tells some great stories about Valley TV personalities and other celebrities. It’s got bite-size stories about his legendary […]
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How to step-up a community relations effort
Scott Hanson | Oct 23, 2018
Community relations often plays a key role in an organization’s ability to connect with its audience. It’s no different for law enforcement agencies who are always working to update their images and improve how they are perceived while helping keep us safe. The Phoenix Police Department has stepped up its game in reaching its audience […]
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The End of Spell Check?
Scott Hanson | Oct 19, 2018
Spell check has provided a much-needed crutch for many adults who are not – or have never been — great spellers. Spelling is emphasized in schools through weekly spelling tests and spelling bees for the excellent spellers. It’s so important to us that the winners of statewide and national spelling bees are shown on newscasts, […]
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#MediaMonday – Chris Etling
Scott Hanson | Oct 15, 2018
Today’s #MediaMonday comes to us from the crisp northland, where they actually experience fall. A fellow Northern Arizona University alumnus, Chris Etling is the new managing editor at the Arizona Daily Sun. Chris, time to share: November will mark my 10th year at the Daily Sun. I started my career at the paper in November […]
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