Author Archives: Sara Goodwin

Farewell Friday

Farewell Friday

 |  July 21, 2017

Today marks a bittersweet last day for one of our account coordinators, Sara Goodwin. Here, Sara shares the most important things she's learned at HMA. [Click below for more]

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Snap Map

Snap Map

 |  July 6, 2017

Snapchat just launched Snap Map. This new feature allows you and your friends to view each other's locations in the app. Sara thinks it's a fun idea. [Click below for more]

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Measurement Demystified Recap

Measurement Demystified Recap

 |  June 28, 2017

Sara "attended" a virtual summit recently called "Measurement Demystified." Three presenters talked about how to get the most out of social analytics. [Click below for more]

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Social Media Support

Social Media Support

 |  June 21, 2017

Social media support for customers is one of the greatest things about Twitter, Instagram and Facebook! It's easier than ever for users to get answers. [Click below for more]

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PRSA Phoenix Media Happy Hour Recap

PRSA Phoenix Media Happy Hour Recap

 |  June 15, 2017

The last PRSA Phoenix Media Happy Hour was full of great conversation, fast thinking and a lot of laughter, thanks to our incredible panelists. We all left with a little more know-how than what we came with--which is always the point! [Click below for more]

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PRSA New Pros: Landing That Dream Job Recap

PRSA New Pros: Landing That Dream Job Recap

 |  June 9, 2017

At the latest PRSA Phoenix New Pros event, there were three PR professionals with varying backgrounds talking all about how to get your dream job. [Click below for more]

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Snapchat Copycat…Again

Snapchat Copycat…Again

 |  May 19, 2017

Will Instagram ever stop copying Snapchat? Will Sara ever stop writing about it? Right now, it looks like the answer to both of those questions is no. [Click below for more]

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How Not to Cold Call

How Not to Cold Call

 |  May 16, 2017

If you're going to cold call about a job, we suggest you do it differently than this guy did... [Click below for more]

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#MediaMonday – Jessica Evans

#MediaMonday – Jessica Evans

 |  May 8, 2017

Another of Sara's friends and classmates profiled for #MediaMonday...this time a social media journalist working for the Daily Mail! [Click below for more]

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#FunFactFriday – May Holidays

#FunFactFriday – May Holidays

 |  May 5, 2017

Happy May and happy Cinco de Mayo! May has a couple of fun holidays so instead of sharing fun facts about just one, Sara's decided to choose several holidays! [Click below for more]

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#MediaMonday – Amanda Eisenberg

#MediaMonday – Amanda Eisenberg

 |  Apr 17, 2017

A fellow Terp friend of Sara's is profiled for today' #MediaMonday--Amanda Eisenberg of Employee Benefit News. [Click below for more]

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Sara and the Terrible, Horrible, No Good, Very Bad Morning

Sara and the Terrible, Horrible, No Good, Very Bad Morning

 |  Apr 12, 2017

Sara had no idea she would be grappling with a situation that rivaled the HMA writing test scenario that morning. [Click below for more]

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