Author Archives: Katie Snyder
#MediaMonday – AZ Big Media Transforms its online website
Katie Snyder | Mar 10, 2014
Well, today’s #MediaMonday is a little different. Each week, we generally use our Monday blog to post a short, fun profile on media peeps we love. But today’s #MediaMonday is dedicated to showing off the new website of AZ Big Media, a popular media outlet here in the Valley. If you aren’t familiar with the […]
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Six different types of client relationships and how to get the most out of them
Katie Snyder | Jan 8, 2014
Clients are like romantic relationships. You embark on a journey together where you will share negative and positive experiences and have to compromise to make things work. But just like personal relationships, client relationships can be challenging. The only difference is it’s really up to us (PR folk) to make our partner (client) happy. But […]
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Media Monday – Hayley Ringle
Katie Snyder | Jan 6, 2014
Each Monday, we are posting a blog to help our readers get to know the media just a little bit better. With a TWIST! No, we aren’t posting story pitch tips or media lists, but instead great stories from the media themselves about their lives, their work and other little known facts! Think of it […]
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Relevance and Resonance — The Two Important R’s for Blogging
Katie Snyder | Oct 9, 2013
Why is it that when communicating online we are immediately drawn to certain people’s posts/blogs and not to others? Hmmm…that’s a great question. Last week, I participated in Carrie Morgan’s #PRProChat on blogging, where one of the participants gave a simple answer to that question. According to Gerard Corbett, chair and CEO at Redphlag LLC, […]
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Media Monday – Lauren Strait
Katie Snyder | Sep 30, 2013
Each Monday, we are posting a blog to help our readers get to know the media just a little bit better. With a TWIST! No, we aren’t posting story pitch tips or media lists, but instead great stories from the media themselves about their lives, their work and other little known facts! Think of it […]
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#MediaMonday – Chris Hoft
Katie Snyder | Sep 9, 2013
Today’s #MediaMonday is a sure bet! Chris Hoft is Publisher of The Arizona Gaming Guide, a free monthly magazine for people who enjoy visiting casinos and playing casino games. It is packed with in-depth features, advice, hints, tips, secrets, and so much more! Chris has quite an unusual background for a journalist, as you will […]
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#MediaMonday – Troy Barrett
Katie Snyder | July 29, 2013
It’s a bird… Today’s #MediaMonday comes to us from Troy Barrett, who has recently returned to Phoenix and is a helicopter-reporter/photographer for KNXV ABC15. Over the years Troy has worked in television news, primarily as a weather forecaster, anchor and reporter at stations in Oregon, Texas and Washington State. So, Troy, time to share! What […]
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#MediaMonday – Marlene Montanez
Katie Snyder | July 22, 2013
Today’s #MediaMonday comes to us from Marlene Montanez, editor of 202 Magazine. 202 Magazine is a full-color glossy community lifestyle publication providing inspiration for East Valley residents in the cities of Chandler, Gilbert, Mesa and Tempe, including the communities of Ahwatukee, Ocotillo and Queen Creek. So, Marlene, time to share! What do you want to […]
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#MediaMonday- Margo Papke
Katie Snyder | Dec 3, 2012
Today’s #MediaMonday comes from one of our favorite gals Margo Papke. This media lover got her start producing news at ABC15 and now she’s the producer at Sonoran Living. I got to work with this lovely lady for the first time recently and learned that our love for media isn’t the only thing we have […]
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#MediaMonday- Tonja Greenfield
Katie Snyder | Nov 12, 2012
Each Monday, we are posting a blog to help our readers get to know the media just a little bit better. With a TWIST! No, we aren’t posting story pitch tips or media lists, but instead great stories from the media themselves about their lives, their work and other little known facts! Think of it […]
READ MORE“What is…” Wednesday – What are the five deadly sins of communicating in a “digitoral era”?
Katie Snyder | Aug 22, 2012
Everyone can tell a story or sell a product but becoming a modern-day marketer requires communicating a message in a compelling manner. I recently read the book Winning the Story Wars by marketing master, Jonah Sachs, who has been featured by dozens of media outlets ( CNN, New York Times and Fox News […]
READ MORE#MediaMonday – Pitching Television
Katie Snyder | July 30, 2012
Last week, I had the pleasure of attending my first ever PRSA media breakfast which was all about the do’s and don’ts of pitching the media. Unlike other media breakfasts, this event was hosted at night (AKA happy hour). The panelist included producers and reporters Nicole Crites, reporter/anchor for CBS 5, Yasmeen […]
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