Author Archives: Annelise Krafft
To like, or not to like
Annelise Krafft | May 9, 2019
I was scrolling through Buzzfeed the other day when an article caught my eye: Instagram is hiding like counts from followers in a test to see if you’ll feel less horrible. You read that right: Instagram is hiding like counts. But don’t fret – this is only in the testing phase… for now. Instagram has […]
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KTAR Tips and Trends Luncheon
Annelise Krafft | May 8, 2019
Last week, I had the chance to attend the KTAR Tips and Trends Luncheon put on by PRSA Phoenix. Attendees had the chance to hear from a panel of KTAR’s top players about what pitches they want to hear and stories they are anticipating in 2019. The panelists included Martha Maurer, news director; Ashley Flood, […]
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#FunFactFriday – May Day
Annelise Krafft | May 3, 2019
May has officially sprung! To kick off our first #FunFactFriday of the month, we’re giving a shoutout to May Day – a celebration of spring in the Northern Hemisphere that lands on the first day of May. May Day, like HMA Public Relations, wears multiple hats. It’s linked across the globe to several public holidays, […]
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PR is a lifestyle
Annelise Krafft | May 2, 2019
I recently joined PRSA Phoenix’s New Pros Mentorship Program, which is a nine-month program dedicated to supporting the career development of new pros and pairing them with mentors who share similar interests and experiences. In our first meeting, another member brought up an interesting point: PR is a lifestyle, not a career choice. Any PR […]
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Networking at your fingertips
Annelise Krafft | Apr 26, 2019
The other day, during my daily Twitter scroll, I stumbled across an app called Shapr – a business networking app modeled after Tinder. Like the popular dating app, this professional networking tool uses an algorithm to suggest possible employers with matching interests and similar goals. This app is simplifying the networking process, directly connecting job-seekers […]
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Tiny businesses are taking over
Annelise Krafft | Apr 25, 2019
Tiny houses have popped up everywhere, from HGTV’s Tiny House Hunters to the trendiest Airbnb destinations. While these compact and cozy living spaces are all the rage, the impact they’re having on the business world is anything but small. While stopping by a colleague’s office the other day, I noticed a tiny-house-turned-coffee-truck parked on the […]
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The Secret to Success
Annelise Krafft | Apr 19, 2019
If you knew success was a certainty, what would you attempt to do? I’ve been inspired by this quote recently. Upon first read, I can think of a million things I would attempt if I knew success was certain. I would write a novel, apply for my dream job or run a marathon! When I […]
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All About Cherry Blossoms
Annelise Krafft | Apr 12, 2019
Cherry blossom season is upon us! I’m sure you’ve been seeing these Instagrammable flowers all over the internet as they enter full bloom, with 6.4 million posts and counting under #cherryblossom. Unfortunately, it’s not so easy to race over to Japan to see them in their native habitat. Luckily, they have been found in the […]
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Gone Phishing
Annelise Krafft | Apr 11, 2019
Just last week, I almost fell victim to a phishing scam. Someone emailed me, pretending to be a trusted colleague, and tried to convince me to buy them hundreds of dollars’ worth of gift cards. Luckily, I thought something smelled fishy (pause for laughter!) and was able to reveal the truth before making a huge […]
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It’s a Family Affair
Annelise Krafft | Apr 2, 2019
As I’m sure you already know, my dad is local news maverick Steve Krafft, who just retired after 34 years of reporting. In all that time, he picked up a few tips that he passed on to me. Now, I would like to pass them on to you. Here are some tips from my dad: […]
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Under pressure: diamond or dust?
Annelise Krafft | Mar 26, 2019
The world of PR is all about deadlines. Working so closely with the media can put PR people on their same fast-paced timeline. In past jobs I’ve had, we have had to rework our news releases daily to keep up with the ever-changing news cycle. If we didn’t get our story out within 24 hours, […]
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Is Spotify predicting the future?
Annelise Krafft | Mar 19, 2019
I spend every morning listening to something on Spotify. Whether I’m streaming trending music or my favorite podcasts, Spotify is a one-stop-shop for everything I crave. As a recent college graduate, I’ve noticed that Spotify makes a special effort to cater to young people like myself. What they’re doing is working, resulting in outrageous growth. […]
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