Author Archives: Abbie Fink
In the House With….Laurie Munn
Abbie Fink | May 25, 2022
In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre are speaking with Laurie Munn, the director of marketing and communications at Mercy Care. Tune in as Laurie discusses the role of an in-house communications team and how to make the decision to bring in outside counsel.
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Collaboration, Best Practices Are Benefits of the PRGN Network
Abbie Fink | May 11, 2022
Agency networks like PRGN allow members to work together, collaborate on new business, share clients and more. Tune into the latest episode of #CSOM as Abbie Fink shares more on the history of PRGN and its benefits with Adrian McIntyre as the organization celebrates its 30th anniversary this week in Arizona.
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Creativity Is Just Half of the Equation
Abbie Fink | May 5, 2022
When it comes to measuring the success of PR efforts, creativity is just half of the equation. Read more from Abbie Fink in today's post.
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Communications Remains Front and Center in the Workplace
Abbie Fink | Apr 27, 2022
While a lot has changed in the workplace, the importance of communications remains the same. Hear more on this in the latest episode of #CSOM with Abbie Fink and Adrian McIntyre.
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And the Winner Is….
Abbie Fink | Apr 19, 2022
Award season is in full swing and Abbie Fink is sharing what to consider when developing your next award submission. Learn more!
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Have We Ever Compromised Our Integrity?
Abbie Fink | Apr 13, 2022
After recently speaking to a crisis communications class at the University of Arizona, Abbie Fink is sharing some of the questions she received from students and continuing the conversation with Adrian McIntyre in the latest episode of #CSOM. Learn more!
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How To Turn a Speaking Engagement Into a New Business Opportunity
Abbie Fink | Apr 7, 2022
Guest speaking engagements are a great chance to find potential business and showcase your skills. In today's post, Abbie Fink shares what you should consider when taking on a speaking opportunity.
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Architects Aren’t Just for Buildings
Abbie Fink | Mar 30, 2022
The most valuable asset a business can have is its reputation. In this week's episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre are chatting with Jon Goldberg, the founder and chief reputation architect with Reputation Architects. Listen now!
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Are You Looking for a Job in Public Relations?
Abbie Fink | Mar 24, 2022
Job searching in the current market has evolved with the rise of hybrid and remote work environments. Find out the best tips for securing a job in the PR field of today with Abbie Fink.
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Can You Be Trusted?
Abbie Fink | Mar 16, 2022
With the release of this year's Edelman Trust Barometer, Abbie Fink and Dr. Adrian McIntyre discuss the survey results and the importance of prioritizing trust in this week's episode of #CSOM. Hear more!
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Two Years
Abbie Fink | Mar 10, 2022
This week marks two years since the start of the coronavirus pandemic. Read more from Abbie Fink on what we have faced and how she is defining the new normal two years later.
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Grow Your Brand with Instagram
Abbie Fink | Mar 2, 2022
The final episode in the "Grow Your Brand" series is here with Abbie Fink and Dr. Adrian McIntyre sharing how Instagram can benefit your organization. Find out more in the latest episode of #CSOM.
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