Author Archives: Abbie Fink
How To React To Controversial Topics
Abbie Fink | July 6, 2022
PR professionals owe it to our businesses and our clients to talk through controversial subjects, consider our actions, and lead with authenticity. In this week's episode of #CSOM, Abbie Fink and Adrian McIntyre discuss how to react to controversial topics. Read and listen here!
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#FunFactFriday – 29 Years of Communications History
Abbie Fink | July 1, 2022
With today marking Abbie Fink's 29th anniversary with HMA Public Relations, she is commemorating the special milestone by sharing 29 other communications milestones from over the years. Check it out in this month's #FunFactFriday post!
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Accountability Earns Trust and Influence
Abbie Fink | June 22, 2022
Accountability brings trust. Trust brings authenticity. Authenticity brings influence. In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre are discussing the importance of following through on commitments. Hear more!
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Why Can’t I Throw Away These Keys?
Abbie Fink | June 14, 2022
From the key to success to the key to your first apartment, keys can symbolize new milestones or monumental achievements. Read more on the significance of keys and the symbolism behind them with Abbie Fink.
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Is It Worth It To Ask for Online Reviews?
Abbie Fink | June 8, 2022
In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre are discussing online reviews and the value of them for your business. Hear more!
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#MediaMonday – Rachel Leingang
Abbie Fink | June 6, 2022
It's #MediaMonday! Today's feature comes to us from Rachel Leingang of the Arizona Agenda, a Substack newsletter covering Arizona politics and government. Find out more about her!
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What Do Journalists Want?
Abbie Fink | June 2, 2022
A new Cision survey is giving insight into how journalists work and what they want from the PR and communications professionals they work with. Find out more in today's post from Abbie Fink.
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In the House With….Laurie Munn
Abbie Fink | May 25, 2022
In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre are speaking with Laurie Munn, the director of marketing and communications at Mercy Care. Tune in as Laurie discusses the role of an in-house communications team and how to make the decision to bring in outside counsel.
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Collaboration, Best Practices Are Benefits of the PRGN Network
Abbie Fink | May 11, 2022
Agency networks like PRGN allow members to work together, collaborate on new business, share clients and more. Tune into the latest episode of #CSOM as Abbie Fink shares more on the history of PRGN and its benefits with Adrian McIntyre as the organization celebrates its 30th anniversary this week in Arizona.
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Creativity Is Just Half of the Equation
Abbie Fink | May 5, 2022
When it comes to measuring the success of PR efforts, creativity is just half of the equation. Read more from Abbie Fink in today's post.
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Communications Remains Front and Center in the Workplace
Abbie Fink | Apr 27, 2022
While a lot has changed in the workplace, the importance of communications remains the same. Hear more on this in the latest episode of #CSOM with Abbie Fink and Adrian McIntyre.
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And the Winner Is….
Abbie Fink | Apr 19, 2022
Award season is in full swing and Abbie Fink is sharing what to consider when developing your next award submission. Learn more!
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