Author Archives: Abbie Fink
In the House With…Jackie Yoder
Abbie Fink | Aug 17, 2022
Jackie Yoder, chief operating officer of Wilde Wealth Management, joined Abbie Fink and Adrian McIntyre in the latest episode of #CSOM to discuss how financial advisors can approach their marketing and communications efforts to find new business and become a skilled resource. Listen now!
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Anticipating Your Customers’ Needs Before They Do
Abbie Fink | Aug 10, 2022
Anticipating customers' needs is key to delivering good customer service. Read more from Abbie Fink on how something as simple as a pair of ear plugs can make an impact.
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In the House With….Melanie Green
Abbie Fink | Aug 3, 2022
In this week’s episode of #CSOM, Abbie Fink and Adrian McIntyre are joined by Melanie Green, chief marketing and business development officer at Fish & Richardson, to discuss law firm marketing and how it can benefit your organization. Hear more!
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In the House With….Samantha Gulick
Abbie Fink | July 20, 2022
Abbie Fink and Adrian McInytre are talking casino marketing with Samantha Gulick, the director of marketing for Harrah's Ak-Chin Casino, in the latest episode of #CSOM. Check it out!
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Direct Mail Is Alive and Well
Abbie Fink | July 12, 2022
Cutting through the clutter to reach target audiences has become more difficult in today's world. Read more from Abbie Fink on her recent experience with direct mail marketing and how to make an impact with this marketing strategy.
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How To React To Controversial Topics
Abbie Fink | July 6, 2022
PR professionals owe it to our businesses and our clients to talk through controversial subjects, consider our actions, and lead with authenticity. In this week's episode of #CSOM, Abbie Fink and Adrian McIntyre discuss how to react to controversial topics. Read and listen here!
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#FunFactFriday – 29 Years of Communications History
Abbie Fink | July 1, 2022
With today marking Abbie Fink's 29th anniversary with HMA Public Relations, she is commemorating the special milestone by sharing 29 other communications milestones from over the years. Check it out in this month's #FunFactFriday post!
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Accountability Earns Trust and Influence
Abbie Fink | June 22, 2022
Accountability brings trust. Trust brings authenticity. Authenticity brings influence. In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre are discussing the importance of following through on commitments. Hear more!
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Why Can’t I Throw Away These Keys?
Abbie Fink | June 14, 2022
From the key to success to the key to your first apartment, keys can symbolize new milestones or monumental achievements. Read more on the significance of keys and the symbolism behind them with Abbie Fink.
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Is It Worth It To Ask for Online Reviews?
Abbie Fink | June 8, 2022
In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre are discussing online reviews and the value of them for your business. Hear more!
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#MediaMonday – Rachel Leingang
Abbie Fink | June 6, 2022
It's #MediaMonday! Today's feature comes to us from Rachel Leingang of the Arizona Agenda, a Substack newsletter covering Arizona politics and government. Find out more about her!
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What Do Journalists Want?
Abbie Fink | June 2, 2022
A new Cision survey is giving insight into how journalists work and what they want from the PR and communications professionals they work with. Find out more in today's post from Abbie Fink.
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