Author Archives: Abbie Fink
What is it about Libras and communicators?
Abbie Fink | Oct 3, 2013
Thanks to Facebook, we get a daily reminder of our friends’ upcoming birthdays. When I glanced at the list late last week I realized I have quite a few friends in the communications industries whose birthdays fall under the Libra astrological sign (including three of us here at HMA). I wonder what it is about […]
READ MORE
#MediaMonday – The Tim and Willy Show Returns to Valley Airwaves with Broadcast Partner Skyview Networks
Abbie Fink | Sep 16, 2013
We have a long history with Tim and Willy. Scott knew Tim in college; I first met Tim when I was working for another agency and he did a live remote with me for one of my clients. Over the years we’ve worked with the team in Tucson and then back here on the airwaves […]
READ MORE
#MediaMonday – Republic nixes opinions
Abbie Fink | Aug 19, 2013
The recent layoffs at the Arizona Republic are also impacting the opinion pages, both print and online. A recent Phoenix New Times blog post goes into some of the details. It seems that the community sections will no longer be accepting letters to the editor, opinion pieces and the popular My Turn columns. I kind […]
READ MORE
Book Club – The Advantage
Abbie Fink | Jan 15, 2013
Welcome to the first post of the year in the ongoing HMA Book Club series. We haven’t had an entry in a while – lots of other great stuff on our blog, but we just haven’t had time for a book discussion. So we might as well start fresh in January, right? My friend Steve […]
READ MORE
#MediaMonday – Flo Eckstein
Abbie Fink | Dec 10, 2012
Happy Hanukkah! Today’s Media Monday is Flo Eckstein, publisher of the Greater Phoenix Jewish News. Truth be told, I’ve known about the paper for 40 years. The Jewish News is the number-one resource for news about the Jewish community in the Valley. So even before I was a public relations professional, I was pitching stories […]
READ MORE#MediaMonday – That’s what tape delay is for
Abbie Fink | Oct 1, 2012
By now, everyone has probably heard about Friday’s high-speed chase in the Phoenix-area that ended with the suspect taking his own life…live on TV. Yep, that’s right. Fox News was high above the skies of Phoenix, live, during the incident. And although reporter Shepard Smith was calling for the tape delay, the control […]
READ MORE#MediaMonday – Arizona Republic launches new subscription model
Abbie Fink | Aug 27, 2012
I say it is about time! I have thought for quite some time that the newspaper industry was way behind the rest of the media business…providing all that content for FREE. What is up with that? Sure, it may have come as a surprise to most people when the Arizona Republic announced it […]
READ MORE
A Tip for Tuesday – Forget about the “tool” and figure out the strategy
Abbie Fink | July 17, 2012
I originally wrote this article for the Phoenix Business Journal, where it appeared on July 6th. Nothing has transformed our ability to communicate our messages like social media. Sure, being able to fax a document was pretty handy and certainly the ability to share information via email made getting the information out much easier […]
READ MOREMy “Top 10” Favorite Books
Abbie Fink | July 5, 2012
I’m not sure what the backstory was, but Gini Dietrich wrote a blog post for Margie Clayman on her top 10 favorite books. I commented that it was a great list (in fact, I bought the Asher Lev book as a result) and Gini said I should write my own top 10. Not one to […]
READ MOREBook Review – Marketing in the Round #mitr
Abbie Fink | May 17, 2012
Admittedly I read the book because my pal Gini Dietrich is one of the writers. And to support her and her writing partner Geoff Livingston, I bought the book even though I knew I would be receiving a copy as part of my Counselors Academy registration. I told Gini I would read it before I […]
READ MORE#MediaMonday – Kristina Morago
Abbie Fink | Apr 9, 2012
Today’s #MediaMonday comes to us from Kristina Morago, photojournalist for the Ak-Chin O’odham Runner newspaper. On staff since September 2008, the Runner newspaper is printed the first and third Friday of each month. As the official newspaper of the Ak-Chin Indian Community, the Runner is in its 26th year of existence, having started out as […]
READ MORE#MediaMonday – Local Lily
Abbie Fink | Jan 9, 2012
Each Monday, we are posting a blog to help our readers get to know the media just a little bit better. With a TWIST! No, we aren’t posting story pitch tips or media lists, but instead great stories from the media themselves about their lives, their work and other little known facts! Think of it […]
READ MORE