Author Archives: Abbie Fink
A Tip for Tuesday – Forget about the “tool” and figure out the strategy
Abbie Fink | July 17, 2012
I originally wrote this article for the Phoenix Business Journal, where it appeared on July 6th. Nothing has transformed our ability to communicate our messages like social media. Sure, being able to fax a document was pretty handy and certainly the ability to share information via email made getting the information out much easier […]
READ MOREMy “Top 10” Favorite Books
Abbie Fink | July 5, 2012
I’m not sure what the backstory was, but Gini Dietrich wrote a blog post for Margie Clayman on her top 10 favorite books. I commented that it was a great list (in fact, I bought the Asher Lev book as a result) and Gini said I should write my own top 10. Not one to […]
READ MOREBook Review – Marketing in the Round #mitr
Abbie Fink | May 17, 2012
Admittedly I read the book because my pal Gini Dietrich is one of the writers. And to support her and her writing partner Geoff Livingston, I bought the book even though I knew I would be receiving a copy as part of my Counselors Academy registration. I told Gini I would read it before I […]
READ MORE#MediaMonday – Kristina Morago
Abbie Fink | Apr 9, 2012
Today’s #MediaMonday comes to us from Kristina Morago, photojournalist for the Ak-Chin O’odham Runner newspaper. On staff since September 2008, the Runner newspaper is printed the first and third Friday of each month. As the official newspaper of the Ak-Chin Indian Community, the Runner is in its 26th year of existence, having started out as […]
READ MORE#MediaMonday – Local Lily
Abbie Fink | Jan 9, 2012
Each Monday, we are posting a blog to help our readers get to know the media just a little bit better. With a TWIST! No, we aren’t posting story pitch tips or media lists, but instead great stories from the media themselves about their lives, their work and other little known facts! Think of it […]
READ MORE10 Great Careers for Women Who Want a Life
Abbie Fink | Jan 6, 2012
I spent the extra couple days of the New Year’s weekend getting caught up on my magazine reading. Some local stuff (Jewish News of Greater Phoenix) mindless stuff (Entertainment Weekly), some business stuff (Inc., Fast Company) and some stuff in-between (Oprah, More). Flipping through the November issue of More (ok, I know I’m behind) I […]
READ MORE#MediaMonday – Meet Bruce Kelly, EVIT's 90.7 FM Operations Manager
Abbie Fink | Nov 21, 2011
Today’s #MediaMonday comes to us from Bruce Kelly – new Operations Manager at 90.7 FM “The Goldmine” at The East Valley Institute Of Technology in Mesa. I’ve known Bruce since the beginning of my public relations career. And if truth be told, it was during one of his morning show promotions in the late ‘80s […]
READ MORE#MediaMonday – Meet Bruce Kelly, EVIT’s 90.7 FM Operations Manager
Abbie Fink | Nov 21, 2011
Today’s #MediaMonday comes to us from Bruce Kelly – new Operations Manager at 90.7 FM “The Goldmine” at The East Valley Institute Of Technology in Mesa. I’ve known Bruce since the beginning of my public relations career. And if truth be told, it was during one of his morning show promotions in the late ‘80s […]
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#LifeisGreat! Revealing the 7 Secrets to a More Joyful You! – @yitzwyne
Abbie Fink | Nov 18, 2011
Most of you know that I had the opportunity to travel to Israel in February 2008 with my lifelong friend Donna. The mission trip was led by Rabbi Yitz Wyne of Young Israel Aish Las Vegas and was attended by Rabbi’s son and five other people. The trip was incredible…so much to do, so much […]
READ MOREWe Are All Weird – #weirdDomino
Abbie Fink | Nov 9, 2011
Now how can you not pick up a book with that title? And the fact that it is written by Seth Godin only makes it more compelling. I downloaded the book to my Kindle a few months ago and finally took the time (all of about 90 minutes) to read it on the very long […]
READ MORE#MediaMonday – Ilana Lowery
Abbie Fink | Sep 19, 2011
I’ve known Ilana Lowery going on 20+ years (eek!). We’ve certainly gotten to know each other as PR professional and journalist/editor. As editor of the Phoenix Business Journal, she oversees a team of first-class journalists who daily report on what is happening in our community and how that impacts our businesses. She responded to the […]
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“What is…Wednesday” – What is Public Relations? My Mom’s Take
Abbie Fink | Sep 14, 2011
Now I know all of us in public relations have tried for our entire careers to explain what it is we do. And if you are like me, you’ve always been sure your parents really have no clue, “but as long as you’re happy, we’re happy.” Right? We were in Minneapolis for a family wedding. […]
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