Author Archives: Abbie Fink
#TipForTuesday – What is Leadership?
Abbie Fink | Feb 13, 2018
This month's #TipForTuesday on the characteristics of leadership hits on the importance of creativity/innovation, honesty and customer satisfaction. [Click below for more]
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Do PR People Still Send News Releases?
Abbie Fink | Feb 6, 2018
News releases aren't dead, but there are a few things to keep in mind when sending them. Abbie has compiled some of these dissemination tips. [Click below for more]
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How Crock-Pot’s Response to This is Us is a Perfect PR Response
Abbie Fink | Feb 1, 2018
We now know that a faulty slow-cooker and no batteries in the smoke detector kills Jack in This Is Us. And here's Crock-Pot's perfect PR response. [Click below for more]
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What, No Clydesdales?
Abbie Fink | Jan 30, 2018
You heard it right; there will be no Clydesdales in this year's Budweiser Super Bowl ad. Instead, the company is taking a philanthropic turn. [Click below for more]
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Whatever happened to Gawker?
Abbie Fink | Jan 25, 2018
Peter Thiel is now making an offer to buy Gawker’s remaining assets, which brings up further arguments about the importance of preserving free press. [Click below for more]
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Should a brand take a stand on sensitive topics?
Abbie Fink | Jan 18, 2018
A study from Sprout Social found that consumers think it is important for brands to use their influence to help shape social and political discussions. [Click below for more]
READ MORE#TipForTuesday – What is Leadership?
Abbie Fink | Jan 9, 2018
Our #TipForTuesday is back every second Tuesday of the month! Be sure to tune into these posts, which we're calling "What Is Leadership." [Click below for more]
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A Case Study for a Case Study
Abbie Fink | Jan 4, 2018
A case study is a great way to present your agency in a positive light. But how can you best provide this information without overwhelming and oversharing? [Click below for more]
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Happy Happy Merry Merry
Abbie Fink | Dec 22, 2017
From the HMA Public Relations Team, Hats Off to a Happy Holiday Season and Bright New Year. Our offices will be closed for the holidays, re-opening on Tuesday, January 2, 2018. Should you need to reach one of us, please feel free to email us at info@hmapr.com and we’ll be sure to be back in […]
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Even #60Minutes Is Sometimes on Shaky Ground
Abbie Fink | Dec 14, 2017
During 60 Minutes' 50th anniversary show, it was revealed that some stories reported were inaccurate or incorrect. So how did the longest-running broadcast in primetime television history earn its credibility back? [Click below for more]
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Create a Customer-Focused Culture
Abbie Fink | Dec 5, 2017
All businesses today spend time discussing office culture and the way they should treat customers/clients. Lisa Ford shared some valuable insights on this topic at the last Accelerent breakfast. [Click below for more]
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#GivingTuesday
Abbie Fink | Nov 28, 2017
Today is #GivingTuesday, a 24-hour event that kicks off the charitable season. Take a look at the Arizona nonprofits participating and join the movement! [Click below for more]
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