Author Archives: Abbie Fink
A Case Study for a Case Study
Abbie Fink | Jan 4, 2018
A case study is a great way to present your agency in a positive light. But how can you best provide this information without overwhelming and oversharing? [Click below for more]
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Happy Happy Merry Merry
Abbie Fink | Dec 22, 2017
From the HMA Public Relations Team, Hats Off to a Happy Holiday Season and Bright New Year. Our offices will be closed for the holidays, re-opening on Tuesday, January 2, 2018. Should you need to reach one of us, please feel free to email us at info@hmapr.com and we’ll be sure to be back in […]
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Even #60Minutes Is Sometimes on Shaky Ground
Abbie Fink | Dec 14, 2017
During 60 Minutes' 50th anniversary show, it was revealed that some stories reported were inaccurate or incorrect. So how did the longest-running broadcast in primetime television history earn its credibility back? [Click below for more]
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Create a Customer-Focused Culture
Abbie Fink | Dec 5, 2017
All businesses today spend time discussing office culture and the way they should treat customers/clients. Lisa Ford shared some valuable insights on this topic at the last Accelerent breakfast. [Click below for more]
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#GivingTuesday
Abbie Fink | Nov 28, 2017
Today is #GivingTuesday, a 24-hour event that kicks off the charitable season. Take a look at the Arizona nonprofits participating and join the movement! [Click below for more]
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In an Internet Minute
Abbie Fink | Nov 16, 2017
There are thousands of things that take place during an internet minute. What exactly? Abbie shares an infographic that breaks it down for you. [Click below for more]
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Cronkite Award – Recognizing Excellence in Journalism
Abbie Fink | Nov 7, 2017
Laurie Munn, from marketing & member communications at Mercy Care Plan and our guest blogger. writes about her experience at the Cronkite School of Journalism's awards luncheon. [Click below for more]
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Those Customer Service Skills Really Do Come in Handy
Abbie Fink | Oct 26, 2017
Like many of you, my first job when I turned 16 was working retail. I learned a lot of valuable lessons during my customer service days.
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#MediaMonday – Deb Krol
Abbie Fink | Oct 23, 2017
One of my favorite things about #MediaMonday is the chance to highlight freelance journalists. Today’s journalist is Debra Krol Deb is a Native American community journalist, writing about science and environmental issues, economic development, business, Native American art; and travel/tourism (both Native and mainstream). She is a photojournalist and an artisan.
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ASU PRSSA: What I learned at National Conference
Abbie Fink | Oct 19, 2017
HMA was pleased to sponsor the ASU PRSSA chapter’s representatives at the international conference, including Taylor Bishop, shares her perspective here. [Click below for more]
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The Invincible Vince Papale
Abbie Fink | Oct 10, 2017
The most recent Accelerent breakfast hosted Vince Papale, the former Philadelphia Eagles walk-on legend and the inspiration for the film “Invincible.” [Click below for more]
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What is Community?
Abbie Fink | Oct 3, 2017
When it comes to community, what exactly is it and why do we all want to be a part of one? All this and more in today's blog post. [Click below for more]
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