Author Archives: Abbie Fink
When Medicine and Media Meet
Abbie Fink | Nov 20, 2018
The line-up features some of the most interesting people of our time from across a variety of industries and political backgrounds.
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#TipForTuesday – What is Leadership?
Abbie Fink | Nov 13, 2018
Pulling the leadership cards from the Developing the Leader Within You deck this month got me thinking about the role of leadership today. We just came out of the mid-term elections, where tensions were high, voter fatigue had set in and the candidates’ messages were riddled with what makes a good leader. This month’s selections […]
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#MediaMonday – Nick Enquist
Abbie Fink | Nov 5, 2018
Today’s #MediaMonday comes to us from Nick Enquist, a new reporter at the Jewish News of Greater Phoenix. So, Nick, tell us a little bit about yourself. It’s funny; I wasn’t really into reading or writing as a kid. The only pieces of literature I consumed were SuperHero comics, and even then I barely read […]
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Voter Fatigue
Abbie Fink | Nov 1, 2018
One of the best classes I took as part of my graduate program was a class on political communications. This was in the early 90s so communications at that time was focused on the traditional media – print, broadcast and an occasional phone call or two. It was also a time when candidates focused on […]
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Finding All The Voices
Abbie Fink | Oct 16, 2018
I had never heard the term “inclusive marketing” until I was doing the research for my presentations at the recent Improving Disability Communications workshop hosted by the National Center on Disability and Journalism at ASU’s Cronkite School, Arizona Developmental Disabilities Planning Council and Ability360. Inclusive marketing is really just marketing. Or rather what real marketing should be — creating a […]
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#TipForTuesday – What is Leadership?
Abbie Fink | Oct 9, 2018
Grace was in my office when I was getting ready to select the cards for this month’s #TipForTuesday. So I went ahead and had her make the selection. And since we’ve only got three more #tips left in the year, I had her select five cards from the Developing the Leader Within You deck. This […]
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Become a Diversity Advisor for Your Organization
Abbie Fink | Oct 3, 2018
I was part of the planning committee for the recent Improving Disability Communications workshop hosted by the National Center on Disability and Journalism at ASU’s Cronkite School, Arizona Developmental Disabilities Planning Council and Ability360. Our agency has been involved in disability advocacy and disability affairs for several years. Thinking of disability in the context of […]
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PR Pros Outnumber Journalists
Abbie Fink | Sep 28, 2018
A recent post on PR Daily shares the news that PR professionals outnumber journalists 6:1. Really nothing new about that. Everyday we’re seeing stories about layoffs in newsrooms, broadcast contracts not being renewed and publications closing their doors. But that fact does have a huge impact on how those PR professionals do their job. It […]
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What is a diverse and inclusive workplace?
Abbie Fink | Sep 20, 2018
As a business owner and a public relations practitioner, the topic of diversity and inclusion is brought up on a regular basis. We talk about the need for a more “diverse workforce” and that we want to create “an inclusive office.” But what does that really mean? I think we can all agree that diversity […]
READ MORE#TipForTuesday – What is Leadership?
Abbie Fink | Sep 11, 2018
Today’s #TipForTuesday is particularly interesting for me as it also coincides with Rosh Hashana, the Jewish New Year and the beginning of the Jewish High Holidays. It is a time to reflect on the year that has passed, ask for forgiveness for those we may have hurt (intentionally or unintentionally) and to begin with a […]
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#FunFactFriday – What do Arizona’s broadcast media call letters mean?
Abbie Fink | Sep 7, 2018
The HMA team has been busy updating the FinderBinder, the state’s media directory. At our staff meeting a couple weeks ago, I asked the team if they had any idea what some of the stations’ call letters meant. After a few blank stares and a couple shoulder shrugs, I attempted to explain. Broadcast stations in […]
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Can omitting key information cause a crisis?
Abbie Fink | Aug 31, 2018
We advise our clients to check and double-check all information that is to be released to the media – particularly if it has the potential to create controversy. It’s among the advantages of having outside PR counsel to serve as another check and balance. When is omitting – or forgetting — critical information in a […]
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