Author Archives: Abbie Fink
What is Content Marketing?
Abbie Fink | Jan 17, 2019
Chances are that you have probably been on the receiving end of a content marketing strategy. And although the popularity of content marketing has increased in recent years thanks to the internet, organizations have been doing content marketing for decades. Did you know that John Deere, the famous tractor company, started publishing a magazine back […]
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#MediaMonday – Kelsey Myers
Abbie Fink | Jan 7, 2019
Kelsey Myers is a producer with CBS News, based in Los Angeles. He reached out to me as I was the spokesperson for a story he was working on. It was an intense couple days, lots of back-and-forth emails and phone calls. The stories turned out great. Once complete, Abbie reached out to Myers for this profile, which is similarly great. Take a look.
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Seasons GrEATings
Abbie Fink | Dec 21, 2018
For as long as I’ve worked at HMA, come mid-October, we begin talking about our holiday card. You see we have a tradition, that our card goes out in the mail the day before Thanksgiving, so that when our clients, colleagues and media get back to work from the long weekend, our card is waiting […]
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Do you prefer to read or watch the news?
Abbie Fink | Dec 19, 2018
Personally, I prefer to read the news. Admittedly, that often means scrolling through the newspaper on my phone first thing in the morning, but it is reading nonetheless. I do subscribe to the Arizona Republic, getting it delivered on Wednesdays and Sundays. Nothing quite like taking the time on a Sunday morning to read the […]
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#TipForTuesday – What is Leadership?
Abbie Fink | Dec 11, 2018
This is the last #TipForTuesday of the year and the last four leadership cards from the Developing the Leader Within You deck. I made a commitment at the beginning of the year to randomly select 3-4 cards and write about them. I missed one month, but here are the past posts. This month’s selections are: […]
READ MORESilence is Complicity; Words Matter
Abbie Fink | Dec 5, 2018
The second speaker in the Arizona Speaker Series was Vice President Joe Biden. Taking the stage just a few minutes past the posted starting time, he spoke nonstop for just over an hour. Mostly from behind the podium, stepping across the stage occasionally when he wanted to be sure we were paying attention. And yes, […]
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To Pitch or Not To Pitch?
Abbie Fink | Nov 29, 2018
There is not a day that goes by that the topic of responding to RFPs and developing proposals isn’t discussed among my colleagues. Should we submit a response to an RFP? How much information and creative work should we include in our proposal? How can we possibly discuss a budget when we don’t know what […]
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When Medicine and Media Meet
Abbie Fink | Nov 20, 2018
The line-up features some of the most interesting people of our time from across a variety of industries and political backgrounds.
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#TipForTuesday – What is Leadership?
Abbie Fink | Nov 13, 2018
Pulling the leadership cards from the Developing the Leader Within You deck this month got me thinking about the role of leadership today. We just came out of the mid-term elections, where tensions were high, voter fatigue had set in and the candidates’ messages were riddled with what makes a good leader. This month’s selections […]
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#MediaMonday – Nick Enquist
Abbie Fink | Nov 5, 2018
Today’s #MediaMonday comes to us from Nick Enquist, a new reporter at the Jewish News of Greater Phoenix. So, Nick, tell us a little bit about yourself. It’s funny; I wasn’t really into reading or writing as a kid. The only pieces of literature I consumed were SuperHero comics, and even then I barely read […]
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Voter Fatigue
Abbie Fink | Nov 1, 2018
One of the best classes I took as part of my graduate program was a class on political communications. This was in the early 90s so communications at that time was focused on the traditional media – print, broadcast and an occasional phone call or two. It was also a time when candidates focused on […]
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Finding All The Voices
Abbie Fink | Oct 16, 2018
I had never heard the term “inclusive marketing” until I was doing the research for my presentations at the recent Improving Disability Communications workshop hosted by the National Center on Disability and Journalism at ASU’s Cronkite School, Arizona Developmental Disabilities Planning Council and Ability360. Inclusive marketing is really just marketing. Or rather what real marketing should be — creating a […]
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