Author Archives: Abbie Fink
#CSOM The Value of Lifelong Learning
Abbie Fink | May 22, 2025
What does it really mean to keep learning throughout your career? In this episode of Copper State of Mind, Abbie Fink discusses the value of both formal and informal learning, shares her own experiences with continuing education, and talks how curiosity, practical skills, and critical thinking can support professional growth. Tune in!
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There Is News Everywhere You Travel…and So Are Starbucks
Abbie Fink | May 14, 2025
This week, Abbie Fink is on the ground in Mexico City for the Public Relations Global Network conference, where members will come together and topics like AI, crisis comms, and ethics are front and center. Abbie shares more on the conference kickoff and experience in this post.
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CSOM – Would You Rather Hire a Robot or Recent College Grad?
Abbie Fink | May 8, 2025
Can today’s workplace evolve to meet the mindset of tomorrow’s workforce? In this episode of Copper State of Mind, Abbie Fink discusses recent college graduates, the generational divide reshaping workplace culture, the role of remote work in skill-building, and how employers can adapt without losing top talent. Listen here!
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CSOM: Little Things Can Make All The Difference
Abbie Fink | Apr 24, 2025
It’s all about the little things. Abbie Fink reflects on her recent media tour through Tennessee and Kentucky, sharing how in-person visits and small, thoughtful gestures can strengthen relationships and set your business apart. Find out more in this episode of Copper State of Mind!
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#MediaMonday – Mala Blomquist
Abbie Fink | Apr 21, 2025
This week’s #MediaMonday features Mala Blomquist, managing editor of the Jewish News of Greater Phoenix. Mala shares her media journey, the types of stories she’s looking for, and opens up about her experience co-writing Charlotte, the true story of Holocaust survivor Charlotte Adelman.
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Developing a Long-Term Communications Plan with a Digital Communications Agency
Abbie Fink | Apr 17, 2025
Just like a solid business plan, your communications plan is key to long-term success. Discover how a strategic approach to communications can drive real results in this blog post from Abbie Fink and download HMA's guide to crafting a winning strategy.
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CSOM: Measuring the True Impact of PR & Communications Campaigns
Abbie Fink | Apr 10, 2025
What should we really be measuring in PR? In this episode of the Copper State of Mind podcast, Abbie Fink reflects on her early PR experiences and bridges the gap between what can be measured and what truly matters in communications and public relations. Check it out!
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HMA Public Relations Included in the Sun Devil 100 Class of 2025
Abbie Fink | Apr 3, 2025
HMA Public Relations is proud to be named to the Sun Devil 100 Class of 2025! With three ASU grads on staff, we are honored to be recognized among the fastest-growing alumni-led businesses making an impact in our communities. Read more from Abbie Fink on this achievement and the clients and partners joining us on the list.
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Working with Your Public Relations Agency
Abbie Fink | Apr 1, 2025
A strong partnership with a PR agency starts with open communication, strategic collaboration, and clear goals. Learn how to maximize your agency relationship and download HMA's guide in this post from Abbie Fink.
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#CSOM: The End of Celebrity Endorsements? Meet the New Brand Champions
Abbie Fink | Mar 27, 2025
A recent study found that today’s audiences trust employees' voices more than paid celebrity endorsements. Abbie Fink and Adrian McIntyre discuss how this shift is reshaping consumer behavior and brand strategy, highlighting the critical role of trust in modern marketing. Check out a new episode of Copper State of Mind.
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#CSOM: AI in PR: Embracing Opportunities and Addressing Concerns
Abbie Fink | Mar 13, 2025
While 32% of pros find it challenging to communicate AI-driven changes to stakeholders, 28% fear job loss, and 26% worry about shrinking budgets, every concern is also an opportunity. Abbie Fink shares how AI is shaping PR strategies and how communicators can stay ahead in this episode of Copper State of Mind. Tune in!
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#MediaMonday – Craig Harris
Abbie Fink | Mar 10, 2025
Investigative journalist Craig Harris is back in Arizona and back for another #MediaMonday! Now part of the 12News/KPNX team, Craig shares what it’s like to return, the biggest changes he’s noticed, and how print and broadcast journalism compare. Learn more!
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