Author Archives: Abbie Fink
#MediaMonday – Craig Harris
Abbie Fink | Feb 26, 2024
Happy #MediaMonday! The latest feature comes to us from Craig Harris, who took his investigative skills to broadcast to join ABC 10News San Diego and KGTV Channel 10. Discover what intrigues Craig about investigative journalism, what he is looking forward to in his new role and much more in this post.
READ MORE
What Is at the CORE of Your Communications Strategy?
Abbie Fink | Jan 25, 2024
Find out the keys to crafting your key messages as Abbie Fink outlines the meaning of CORE and why it matters in the development of an effective communications strategy.
READ MORE
What Are the 4Ps of Communication
Abbie Fink | Jan 12, 2024
Abbie Fink is sharing the 4Ps of communication and how these can serve as valuable tools in your marketing mix in this blog post. Take a look!
READ MORE
Communication Tools Tucked Away in an Old File
Abbie Fink | Dec 21, 2023
After coming across a promotional card in storage on listening and communications skills, Abbie Fink covers how to listen to your audience effectively with a few helpful tips. Read more!
READ MORE
Should Your Lawyer Write Your Talking Points?
Abbie Fink | Dec 12, 2023
There is value in being prepared, but should your lawyer write your talking points? Abbie Fink covers the importance of including your communications team following a recent congressional hearing on campus antisemitism. Read more in this post.
READ MORE
Tis the Season…for Informational Interviews
Abbie Fink | Dec 7, 2023
It's the time of informational interviews and Abbie Fink is sharing some points that she has learned from recent conversations. From following up to thank you notes, learn more in this blog post.
READ MORE
LinkedIn Is Still My Go-to for Business Connections
Abbie Fink | Nov 16, 2023
Are you leveraging LinkedIn to establish your brand and strengthen new and current business connections? Abbie Fink covers the value of the social media platform and how it can help you identify common connections in this blog post. Learn more!
READ MORE
Symbolic Gestures Can Be Quite Powerful
Abbie Fink | Nov 9, 2023
After attending a recent Veterans Day Breakfast, Abbie Fink is reflecting on her experience and sharing a powerful symbolic gesture that honors the fallen, missing and imprisoned men and women of the U.S. Military. Read more.
READ MORE
How to Develop an EFFECTIVE Long-Term Marketing Communications Plan
Abbie Fink | Nov 1, 2023
Whether you're integrating communication strategies into your 2024 business goals or you've been crafting a plan over time, it's crucial to recognize the role that a marketing plan has in your business success. Abbie Fink outlines the key reasons to establish a plan in this post. Learn more!
READ MORE
Newsjacking Can Be a Valuable Tool
Abbie Fink | Oct 27, 2023
Newsjacking, the practice of adding your thoughts and opinions into news stories, was relevant in the past and is still relevant today. Abbie Fink covers the intricacies of newsjacking in this blog post. Read more!
READ MORE
Give ‘em the Pickle!
Abbie Fink | Oct 18, 2023
Abbie Fink discusses the customer philosophy known as “give ‘em the pickle,” drawing insight from Farrell’s Ice Cream Parlor. Read more about how small gestures can go a long way to solidifying the customer relationship in today's blog post.
READ MORE
Why it is Important to Include Strategic Marketing in Your Business Plan
Abbie Fink | Oct 4, 2023
Authentic business growth calls for a customized marketing plan that includes strategies tailored to your specific goals. Learn more about an agency's role in developing and implementing your strategic plan and discover the questions to consider before working with an agency in this blog post from Abbie Fink. Check it out!
READ MORE