Author Archives: Abbie Fink
#CSOM: The End of Celebrity Endorsements? Meet the New Brand Champions
Abbie Fink | Mar 27, 2025
A recent study found that today’s audiences trust employees' voices more than paid celebrity endorsements. Abbie Fink and Adrian McIntyre discuss how this shift is reshaping consumer behavior and brand strategy, highlighting the critical role of trust in modern marketing. Check out a new episode of Copper State of Mind.
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#CSOM: AI in PR: Embracing Opportunities and Addressing Concerns
Abbie Fink | Mar 13, 2025
While 32% of pros find it challenging to communicate AI-driven changes to stakeholders, 28% fear job loss, and 26% worry about shrinking budgets, every concern is also an opportunity. Abbie Fink shares how AI is shaping PR strategies and how communicators can stay ahead in this episode of Copper State of Mind. Tune in!
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#MediaMonday – Craig Harris
Abbie Fink | Mar 10, 2025
Investigative journalist Craig Harris is back in Arizona and back for another #MediaMonday! Now part of the 12News/KPNX team, Craig shares what it’s like to return, the biggest changes he’s noticed, and how print and broadcast journalism compare. Learn more!
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How To Select A Public Relations Agency
Abbie Fink | Mar 5, 2025
Public relations efforts that enhance your business and create long-term success begin with finding the right agency. Abbie Fink shares how to define your goals and select the perfect partner for effective collaboration. Read more and download our HMA PR guide to assist with your search.
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#CSOM – Diversity, Equity and Inclusion Are Not Dirty Words
Abbie Fink | Feb 28, 2025
Diversity, equity, and inclusion have always been at the core of our work at HMA Public Relations. In the latest episode of Copper State of Mind, Abbie Fink discusses the importance of meaningful DEI efforts and how they build stronger relationships. Read more and catch the latest episode!
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#CSOM – Is It Possible To Rebuild Trust in Government, NGOs, and Media?
Abbie Fink | Feb 13, 2025
How can businesses, governments, and NGOs rebuild confidence? In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre break down key insights from the 2025 Edelman Trust Barometer, discussing the impact of transparency, leadership, and generational perspectives on trust. Check it out!
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Rest in Peace Kelly Mixer
Abbie Fink | Feb 3, 2025
Honoring Kelly Mixer, a talented journalist, excellent PR professional, and passionate advocate for animals. Rest in peace, Kelly.
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#CSOM – The Importance of Mentoring
Abbie Fink | Jan 30, 2025
January is National Mentoring Month and in the latest episode of Copper State of Mind, Abbie Fink and Adrian McIntyre discuss the essence of mentorship, the importance of both giving and receiving guidance, and more as they reflect on their own experiences with mentors. Find out more!
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#CSOM – Celebrity Reputation Management
Abbie Fink | Jan 16, 2025
In the high-profile legal battle between Blake Lively and Justin Baldoni over It Ends With Us, their publicists have become an integral part of the story. Abbie Fink discusses the complexities of reputation management in the public relations field, raising ethical concerns around the tactics used by both celebrities and their representatives in a new episode of Copper State of Mind.
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#CSOM What Happens When the Media Settles?
Abbie Fink | Jan 2, 2025
The recent $15M settlement between ABC News and the president-elect’s presidential library over defamation claims raises important questions for journalists, media outlets, and public figures moving forward. Abbie Fink unpacks the settlement and what it means for media responsibility and journalistic integrity in the latest episode of Copper State of Mind. Listen here!
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#CSOM ‘Tis the Reason for the Season
Abbie Fink | Dec 19, 2024
Holiday season marketing is more competitive than ever, with emails, texts, flyers, radio ads, and streaming promos flooding our feeds. Tune in to a new episode of #CSOM with Abbie Fink to learn about holiday marketing strategies and how to stand out, from community initiatives to branding.
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How Crisis Communication Firms Are Managing the Current News Cycle
Abbie Fink | Dec 12, 2024
Following the murder of the CEO of United Healthcare, crisis communicators are evaluating their current plans and making changes to address this type of situation. Abbie Fink discusses the importance of crisis training and why plans have to be updated regularly in this blog post.
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