Author Archives: Abbie Fink
#CSOM ‘Tis the Reason for the Season
Abbie Fink | Dec 19, 2024
Holiday season marketing is more competitive than ever, with emails, texts, flyers, radio ads, and streaming promos flooding our feeds. Tune in to a new episode of #CSOM with Abbie Fink to learn about holiday marketing strategies and how to stand out, from community initiatives to branding.
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How Crisis Communication Firms Are Managing the Current News Cycle
Abbie Fink | Dec 12, 2024
Following the murder of the CEO of United Healthcare, crisis communicators are evaluating their current plans and making changes to address this type of situation. Abbie Fink discusses the importance of crisis training and why plans have to be updated regularly in this blog post.
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#CSOM Are You Living in a Local News Desert?
Abbie Fink | Dec 5, 2024
This past year, 127 newspapers closed, leaving 55 million Americans with little to no access to local news. In this episode of Copper State of Mind, Abbie Fink discusses the importance of local journalism, why it’s disappearing and what we can do to stay informed. Take a listen!
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#CSOM – Public Relations in a Polarized Post-Election Environment
Abbie Fink | Nov 21, 2024
In a time of polarization, effective communication matters more than ever. Tune in to the latest episode of the Copper State of Mind podcast, where Abbie Fink explores the responsibilities of PR professionals in a contentious political landscape, the role of business leaders in shaping public discourse, and the importance of thoughtful engagement. Check it out!
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#CSOM – Navigating Ownership Transitions
Abbie Fink | Nov 7, 2024
It's been just over a year since Abbie Fink was named president of HMA Public Relations, and to mark the occasion, she’s relaunching the Copper State of Mind podcast! Abbie shares her journey from employee to owner and discusses the reality of a quick ownership transition, the value of the team behind you, and more in a new episode of #CSOM. Listen here to learn more!
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Happy Birthday Libra Communicators
Abbie Fink | Oct 10, 2024
It’s Libra season! Abbie Fink gives a shoutout to her fellow communicators celebrating birthdays and shares a roundup of her past stories on what makes Libras a great fit for the communications profession. Take a look!
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#MediaMonday Another Update – Fernanda Santos
Abbie Fink | Sep 16, 2024
Fernanda Santos joins us for an updated #MediaMonday profile, where she shares tell us about her role as managing editor of The 19th News and how the publication amplifies the voices of underrepresented communities. Learn about some of Fernanda’s favorite stories to cover, the topics we can expect to see in her publication, and more fun facts in this feature.
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The Faces and Places of PRGN
Abbie Fink | Aug 15, 2024
Meet the key people and markets from across the globe with our partners at the Public Relations Global Network. Abbie Fink shares more on a recent PRGN blog series that is helping businesses expand in new places. Read more!
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Lessons Learned from the Olympics
Abbie Fink | Aug 8, 2024
As the Summer Olympics wind down, Abbie Fink is revisiting some of HMA's past Olympic-themed blog posts. Discover key business lessons, fun facts and more inspired by the games!
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Have You Voted Yet?
Abbie Fink | July 18, 2024
Election season is here, and voters are flooded with campaign messages across direct mail, billboards, radio, and more. Yet, how many of these actually inform us about the candidates and their plans? In this blog post, Abbie Fink discusses this campaign messaging, highlighting the overwhelming rhetoric versus the real insights on what truly matters.
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Continuing Education Is Always a Good Thing
Abbie Fink | June 13, 2024
Wondering if a master’s degree in communications or PR is worth it? Abbie Fink shares her educational journey and how continuing education has shaped her career in a new blog post. Check it out!
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#MediaMonday Update– Kerry Fehr-Snyder
Abbie Fink | June 3, 2024
With her return to print journalism after eight years in audio, Kerry Fehr-Snyder, the editor of the Arizona Capitol Times and Yellow Sheet Report, is featured in this #MediaMonday update. Discover some of her favorite stories she has covered, what to expect from her publications, and much more in this blog post.
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