Author Archives: Abbie Fink
CSOM – Casualties in the War on Truth
From late-night hosts to journalists, more and more voices are being silenced for truth. In this Copper State of Mind, Abbie Fink talks the growing threats to press freedom and why we should all care.
READ MORECSOM – Is There Anything To Love About RFPs?
Crafting an RFP? Before you hit send, tune in to this episode of Copper State of Mind. Abbie Fink and Adrian share what makes an RFP truly helpful for both clients and agencies, and cover how organizations can make the process smoother. Get helpful tips in the latest #CSOM.
READ MORECSOM – What Do a Pop Star, a Football Player and Cracker Barrel Have in Common?
From the Taylor and Travis engagement to kisscam scandals and Cracker Barrel, Abbie Fink breaks down the recent buzzworthy headlines keeping PR professionals talking in this episode of Copper State of Mind. Tune in!
READ MOREOnline Learning Opens Up Tremendous Opportunities
In this blog post, Abbie Fink reflects on a week filled with four online learning sessions and how it reminded her of the value of making time for growth. Discover why it’s so impactful to say “yes” when learning opportunities land in your inbox. Read more!
READ MORECSOM – Where Do Leaders Come From?
What does leadership look like at every age? On the latest Copper State of Mind, physical education teacher Sandra Fink joins Abbie Fink to share how the WEB program helps students see that everyone has the potential to lead. From middle school to the boardroom, explore more on leadership in this blog post.
READ MORECSOM – The Knight Center for the Future of News: Move fast, make a difference
This episode of Copper State of Mind welcomes Dean Battinto Batts and Professor Julia Wallace from Arizona State University to talk about the recent launch of the Knight Center for the Future of News at ASU's Walter Cronkite School of Journalism and Mass Communication. The Center will foster innovation, research and collaboration to ensure a sustainable future for journalism. Read more on this from Abbie Fink!
READ MOREHow to Shine in Your Next Interview: Tips for Every CEO & Spokesperson
Whether you're a CEO or first-time spokesperson, a great media interview requires preparation, clarity and confidence. Abbie Fink shares essential tips for the spotlight including avoiding jargon and reinforcing key brand messages. Read more and download HMA's free guide for expert media training tips here!
READ MORECSOM- Public Relations is Alive and Kicking
Public relations used to be all about press releases, but now it’s so much more. In this episode of Copper State of Mind, Abbie Fink explains why thoughtful, connected communication is more important than ever for achieving business goals and overcoming challenges. Learn more!
READ MORECSOM – Silence Is Not a Strategy in Times of Change and Uncertainty
Crisis or not, your internal comms matter. In a new Copper State of Mind episode, Abbie Fink is joined by Nikki Little of Detroit-based PRGN partner agency Franco to discuss how leaders can build a culture of trust and transparency that empowers and engages your team. Listen in!
READ MORECSOM – Help Save Public Television
Public media brings trusted news, educational programming, emergency alerts, culture, and more into our homes. With proposed federal funding cuts on the table, Alice Ferris joins the Cooper State of Mind podcast to discuss the potential negative effects, why protecting these services matters, and how we can show our support. Listen and learn more in this post from Abbie Fink.
READ MORECSOM – Education Solutions Focus of News Collaborative Initiative
What happens when local journalism gets the resources it needs? This week on Copper State of Mind, hear from Chris Kline of the Arizona Media Association on a major initiative that is boosting education reporting in 15 Arizona newsrooms. Read more from Abbie Fink in this post and listen here!
READ MORENews They Can Use vs. News They Can Lose
Every business has a story worth telling—and the media is listening. Discover what makes a story newsworthy and how strategic public relations can help turn everyday moments into headlines. Read this post from Abbie Fink and download HMA’s guide to crafting stories that get noticed.
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