What You Should Know About SEO

Search engine optimization (SEO) is a game changer for businesses that want to enhance their online presence. While just a few years ago SEO was regarded as a more technical concept and may have been overlooked by many, today it stands as a pillar in strategies and can have an impact on campaign and business success. When determining your SEO plans, here are a few stats to keep in mind in 2022.

58 percent of all searches come from mobile

Mobile usage continues to rise and this stat only highlights the importance of sticking out on search engines for mobile and creating a mobile-friendly website that will provide a positive experience for users once they come across your site on search. 

46 percent of all searches will have to do with location

If you are a local business, a website is an absolute necessity as almost half of all Google searches are made with local intent. If you are seeking to improve your local SEO start with a Google My Business account and your customer reviews.

Articles that contain videos receive 157 percent more traffic and attract more backlinks

If you’re looking for a needed boost in your SEO, try out video! According to Search Engine People, video not only attracts more visitors to your website but also has more potential to be picked up by other sites and linked back to you.

With approximately 7,000,000,000 Google searches every day, your business can stand out with some help from SEO.