Are virtual events worth the effort?

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Photo provided by WOC in Tech on Flickr

I have attended a fair share of virtual events everything from professional development workshops to happy hours with friends during this quarantine. Most of which would have been presented in-person. But between poor connection and little attention span, can a virtual event be as good as a physical event?

Autumn thinks that virtual events are the future.

With no definitive end in sight for the pandemic, it is a smart idea for businesses to continue hosting some events online. Here’s a list of why holding virtual event may be a good option for your business.

  1. Higher reach

How many more people can you reach if your capacity was unlimited? With attendees able to login from virtually anywhere in the world, event planners have an expanded audience from which to draw from.

  1. Flexibility

The cost associated with attending a virtual event can come at a cheaper price and offers the guests more flexibility. Offering a recorded version at the end of the event is a great way for people to engage with the content on their own time and at their own speed. This flexibility makes it easier for more people to engage with your event and helps with the “no show” factor.

  1. Networking

This may seem counter-intuitive, but just because an event is taking place online doesn’t mean you can’t meet new people. Find a creative way to allow guests to network such as creating a Facebook group or chat room. This will generate more buzz about your event or product and business as a whole.

Marissa Baker
Marissa Baker
Native to Phoenix, Marissa has recently moved back to continue her career in communication. On the weekends you can find her in the first row at a concert, or exploring hiking trails.

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